ariMarketing News
Thursday, March 30, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語ru Русскийes Españolta தமிழ்th ไทยtr Türkçe
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Business Owners Make a Strong Case for Responding to Online Reviews

September 17, 2022
in Entrepreneurship
107 3
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

Opinions expressed by Entrepreneur contributors are their own.

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast.

The landscape of online reviews can be tricky to navigate, but harnessing their potential is worth the effort. Yelp’s Small Business Expert and host of Behind the Review podcast Emily Washcovick revisited her interviews with several business owners from past podcasts and collected their unique approaches to online reviews—both positive and negative—and how they turned them into a business advantage. Let’s take a peek inside their review response playbooks.

Using positive reviews as positive reinforcement

Positive reviews are a great way to reinforce what you’re doing right—but you can take them a step further. Bring them offline to inspire yourself and your team, and use them to communicate your appreciation for your customers while making a good impression on future customers.

Robert Meir, CALA

The positive [reviews] I do focus a lot on. I think a lot of owners just take it and go, ‘Okay, great’ and move on. I try not to. I take it to the staff and I say, ‘Hey, look! Someone said something great about you’ because it makes them feel good. And then they strive to do better.

Read more: The 360 customer experience starts at the hiring process

We’ve been putting together a little book of good reviews—both as a, ‘Hey clients, when you’re waiting around, here’s this cool book you can look at,’ but also, ‘Hey Korri, you’re having a bad day. Read this.’ [Positive reviews] make me really happy because I know most people don’t review. But it means that those people had such a stellar experience that they felt the need to tell strangers how cool we are. And that just makes my day.

Read more: Lessons from an entrepreneur: turning setbacks into a comeback

If someone is taking the time out of their day to write a review for you, the least thing you can do is acknowledge them. The least you can do is say ‘thank you.’ I always like to talk to them about their experience and how much we appreciate them. If the customer gets back on, they’re going to see that I responded. And if someone else is looking for our business, then they’re going to see how we responded as well.

It’s all about how people are going to treat your business and see your business. And if you’re just letting things sit there with no response, [as a customer,] I’m more likely to go to a business that acknowledges me and says, ‘Thank you for taking the time to write a review.’ Because no one has to do it. And for them to do that means a lot.

Read more: 3 lessons for success in opening a second storefront

Turning negative reviews into positive outcomes

Negative reviews don’t feel great in the moment—but how you react to (and implement) them can help you improve customer service, identify new business opportunities, and strengthen your reputation.

If you have something good to say, say it right away. If you don’t, take a deep breath. I reply to all the negative reviews personally, and the write back is never immediate. I let it sit for a day or two. Secondly, I’ll write the reply in Word, on a document that cannot possibly accidentally be posted. And I’ll read it. I’ll reread it, and then maybe edit it. And then finally, I will post it.

If we are fortunate enough where we can track this person down to a specific order, before I even reach out on Yelp, I’m going to send them an email privately and address their disappointment. We hope to be able to make amends. You know, oftentimes, a negative review is not bad if it’s followed up online with a resolution and a show of how you resolved it.

Read more: Seeds of wisdom from a New York florist on building lasting relationships

We make sure we understand because in my opinion, if there is a negative review, it’s a good teaching moment, no matter what it is. Even if we didn’t do anything wrong, it’s still a good teaching moment. So we do address that. We try to respond to every single review to say, ‘Thank you. That’s important.’

Read more: An unexpectedly memorable candle-making experience

I got one 1-star review once. It was the most hilarious thing ever. He was mad that we were pre-order only. It was during the pandemic. I didn’t have any employees. It was literally myself and my husband. So I could only be pre-order and couldn’t afford to hire people. It said everywhere that we were pre-order only online.

I responded to the review and told him that I didn’t feel it was fair that he was holding us to a standard that he had created and not a standard that we, as a business model, had ever set. We had explicitly said from day one that we were only pre-order. That was our service model all the way, and we actually were never going to be walk-up. The only reason we [started to offer] walk-up was because of this 1-star review.

Read more: When pies are the catalyst for important conversations

[Reviewers] want people to listen. I’ll listen to them, and I’ll be like, ‘I’m taking action on this. I’m going into my company. I’m going to build a better company.’ Every time I thank them for it: ‘Thank you for the 1-star review. This is how I grow. Without you bringing these mistakes to my attention, I would never know they were occurring. You’re a layer of accountability for me to build a better business.’

Read more: Great customer service starts at the top and flows through this entire HVAC company

Listen to the episode below to hear directly from these businesses and more, and subscribe to Behind the Review for more from new business owners and reviewers every Thursday.

Available on: Spotify, Apple Podcasts, Google Podcasts, Stitcher, and Soundcloud

Read the full article here

Tags: Behind The ReviewCustomer ServiceMain Street EntrepreneurYelp

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Don't Sell What You've Already Sold

Next Post

3 Things To Do Now

Related Posts

WPP expands influencer marketing buy-in with Goat acquisition
Entrepreneurship

WPP expands influencer marketing buy-in with Goat acquisition

March 27, 2023
Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline
Entrepreneurship

Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline

March 24, 2023
Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney
Entrepreneurship

Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

March 22, 2023
MLS strikes TikTok partnership as threat of US ban looms
Entrepreneurship

MLS strikes TikTok partnership as threat of US ban looms

March 20, 2023
Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push
Entrepreneurship

Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

March 17, 2023
Sephora, TikTok launch content creator program
Entrepreneurship

Sephora, TikTok launch content creator program

March 16, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Michelob Ultra is first sponsor of network dedicated to women’s sports

Michelob Ultra is first sponsor of network dedicated to women’s sports

March 29, 2023
10-Point Checklist for Successful Local SEO

10-Point Checklist for Successful Local SEO

March 29, 2023
Pepsi embraces maximalism for first visual overhaul in 14 years

Pepsi embraces maximalism for first visual overhaul in 14 years

March 28, 2023
Heinz rejects imposters for ‘Ketchup Fraud’ campaign

Heinz rejects imposters for ‘Ketchup Fraud’ campaign

March 28, 2023
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

March 28, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.