ariMarketing News
Saturday, April 1, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Report: This Fast Food Chain Ranked Last in Customer Loyalty

December 29, 2022
in Entrepreneurship
108 2
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

When it comes to fast food chains, fanatics tend to go all in on their obsession and show loyalty to their favorites.

Chains will also mimic this back to their loyal fans, using strong rewards programs and promotions that provide personal and community-based incentives to keep customers coming back.

But a new study from Market Force found that not all fast food eateries are created equal when it comes to loyalty.

After surveying 5,173 customers from North America on all things fast food across 53 different chains, McDonald’s ranked lowest for customer loyalty, even though it was the biggest chain on the list by a landslide.

The chain has been under scrutiny this year after investigations found a location of the Golden Arches guilty of violating child labor laws, among other issues including employees seeking unionization and claiming unfair wages and hours.

The chain that drove the highest customer loyalty was rival Chick-fil-A which ranked just below 4.8 out of 5.0 on the customer loyalty index developed by the study. In-N-Out Burger, Papa Murphy’s, Jersey Mike’s, and Raising Cane’s rounded out the top 5.

Chick-fil-A was also ranked the No. 1 chain restaurant for Gen-Z consumers earlier this year in a separate study, even launching its own online store full of chicken nugget-themed merchandise for fans and consumers to indulge in.

Other notable findings: Only 3% of respondents reported having a “problem experience” with In-N-Out Burger, and all of those customer’s issues were resolved to satisfaction in 100% of the cases. Bojangles also saw 100% of the resolution to problems experienced in the 6% of reported issues.

“Most all brands engender more positive than negative associations, but some are more polarizing than you might expect,” the report pointed out. “Press coverage can create both advocates and detractors and we see this, in particular with Chick-Fil-A, Starbucks, Papa John’s and McDonalds. Consumer choice of brands visited become sticky quickly and can be hard to change.”

Market Force named Firehouse Subs as the overall winner of the report per the analysis of the data as the brand received high positive marks and no negative consumer associations.

Read the full article here

Tags: Business NewsFranchiseMcDonald'sNews and Trends

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

2023 Predictions: Experience, Ecommerce and Transformation | MarTech

Next Post

Does Professional Website Design Help Your Company

Related Posts

American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok
Entrepreneurship

American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok

March 30, 2023
WPP expands influencer marketing buy-in with Goat acquisition
Entrepreneurship

WPP expands influencer marketing buy-in with Goat acquisition

March 27, 2023
Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline
Entrepreneurship

Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline

March 24, 2023
Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney
Entrepreneurship

Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

March 22, 2023
MLS strikes TikTok partnership as threat of US ban looms
Entrepreneurship

MLS strikes TikTok partnership as threat of US ban looms

March 20, 2023
Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push
Entrepreneurship

Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

March 17, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Constellation Brands teams with Tastemade for content studio

Constellation Brands teams with Tastemade for content studio

March 31, 2023
IKEA’s Digital Marketing Strategy: Top Things to Know About the Company’s Success

IKEA’s Digital Marketing Strategy: Top Things to Know About the Company’s Success

March 31, 2023
10 Sales Hacks You Should Know How to Market a Product Right

10 Sales Hacks You Should Know How to Market a Product Right

March 31, 2023
Tripadvisor pairs AR with street murals to promote San Diego

Tripadvisor pairs AR with street murals to promote San Diego

March 30, 2023
Kraft Heinz and Gatorade tap in-store video screens for March Madness | MarTech

Kraft Heinz and Gatorade tap in-store video screens for March Madness | MarTech

March 30, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.