ariMarketing News
Thursday, March 30, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語ru Русскийes Españolta தமிழ்th ไทยtr Türkçe
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

Horizon’s sports arm bets on pickleball with tournament launch

February 24, 2023
in B2B Marketing
108 2
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

  • Horizon Sports & Entertainment (HS&E) has partnered with InsideOut Sports & Entertainment and Hard Rock to create the 2023 Pickleball Slam, a tournament spotlighting the budding new sport, per details shared with Marketing Dive.
  • The event, slated for April 2 at Seminole Hard Rock Hotel & Casino in Hollywood, Florida, has a high-profile roster including tennis stars Andre Agassi, Micheal Chang, John McEnroe and Andy Roddick. The tournament will air exclusively on ESPN immediately preceding the NCAA Division I Women’s Basketball Championship.
  • The inaugural Pickleball Slam marks the beginning of a five-event partnership between HS&E, InsideOut and Hard Rock. HS&E, founded late last year, has made quick advancements in the sports industry, including a recent deal with NBA Entertainment to support the league’s global expansion.

The multi-year partnership between Hard Rock and HS&E unites culture with sports, giving the agency a way to appeal to brands looking for marketing opportunities to engage pickleball fans as the sport continues to grow. HS&E’s areas of focus include experiential marketing and media capabilities in addition to sports.

The tie-up between InsideOut, Hard Rock and HS&E is yet another affirmation that pickleball is perhaps worth betting on, with marketers like Anheuser-Busch InBev, Molson Coors and Margaritaville having already made extensive investments of their own. And perhaps for good reason — aside from blue-chip brand participation, the sport has also been the subject of primetime special events and even appeared as a recreational activity for celebrities in television commercials.

The four tennis stars named as contestants in the inaugural 2023 Pickleball Slam will compete for a $1 million dollar purse over the course of two singles matches and a final doubles match. Additionally, the marquee matchups will be preceded by an amateur challenge, which will include 96 doubles teams vying for a $10,000 prize and a chance to compete against two of the tennis champions in a match prior to the ESPN broadcasted event April 2.

Marking the beginning of a partnership between HS&E, host Hard Rock and InsideOut, future tournaments will be held at various Hard Rock locations. Such a flashy event could help bolster HS&E’s reputation early in its lifespan, though it has already locked in other big-name partnerships such as with NBA Entertainment. Tickets to attend the 2023 Pickleball Slam will go on sale Feb. 10. 

Associating with pickleball early could help the three companies secure future high-profile partnerships. Described as a cross between tennis, ping pong and badminton, pickleball is the fastest-growing sport in the United States. According to the Sports & Fitness Industry Association, the sport has attracted 4.8 million players and grown 40% between 2019 and 2022. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

How Hollister and Forever 21 manage long-term creator relationships

Next Post

Disney sells out ad time for NHL All-Star events

Related Posts

Pepsi embraces maximalism for first visual overhaul in 14 years
B2B Marketing

Pepsi embraces maximalism for first visual overhaul in 14 years

March 28, 2023
Fox’s Tubi boosts AVOD offering with planning, measurement deals
B2B Marketing

Fox’s Tubi boosts AVOD offering with planning, measurement deals

March 27, 2023
Top trade bodies to revise terms and conditions of internet advertising
B2B Marketing

Top trade bodies to revise terms and conditions of internet advertising

March 16, 2023
How Silicon Valley Bank’s collapse could compound a marketing slowdown
B2B Marketing

How Silicon Valley Bank’s collapse could compound a marketing slowdown

March 14, 2023
Brands scrutinize video ad budgets as upfronts approach
B2B Marketing

Brands scrutinize video ad budgets as upfronts approach

March 13, 2023
Audi tests personalized QR codes in streaming ads
B2B Marketing

Audi tests personalized QR codes in streaming ads

March 9, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Michelob Ultra is first sponsor of network dedicated to women’s sports

Michelob Ultra is first sponsor of network dedicated to women’s sports

March 29, 2023
10-Point Checklist for Successful Local SEO

10-Point Checklist for Successful Local SEO

March 29, 2023
Heinz rejects imposters for ‘Ketchup Fraud’ campaign

Heinz rejects imposters for ‘Ketchup Fraud’ campaign

March 28, 2023
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

March 28, 2023
WPP expands influencer marketing buy-in with Goat acquisition

WPP expands influencer marketing buy-in with Goat acquisition

March 27, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.