ariMarketing News
Saturday, December 2, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

NBA Entertainment signs with Horizon’s new sports experience practice

December 31, 2022
in B2B Marketing
108 3
A A
0
21
SHARES
691
VIEWS
Share on FacebookShare on Twitter

  • Horizon Sports & Experiences (HS&E), which launched under Horizon Media in November, has signed NBA Entertainment, the National Basketball Association’s marketing and production arm, as its first client, according to a press release.
  • HS&E will support the NBA’s expansion into global markets and build fan experiences at prominent NBA events, including the NBA All-Star Game and season-opening games.
  • HS&E will also help the league explore how to bring fans “closer to the game” via the metaverse, according to Advertising Age. The NBA experimented with the virtual world earlier this year, providing game experiences through Meta’s Horizon Worlds.

The new relationship with HS&E comes at an important time for the NBA, which is positioning itself as a global franchise amid the digital transformation of the viewing and marketing landscapes. In recent years, the league has built a strong presence on social media and has seen its popularity grow in international markets. 

Consumers’ changing relationship with sports is at the forefront of HS&E’s work with NBA Entertainment, agency co-CEO David Levy told Advertising Age recently. The recently formed agency brings competencies in the metaverse, connected TV and data and analytics that could help the league meet its goals. This summer, HS&E parent company Horizon Media, one of the largest independent agencies, acquired First Tube, which has built digital experiences for brands like Michelob Ultra and Grubhub.

The agency also boasts a leadership that is familiar with the NBA as Levy is the former president of Turner, where he worked with the NBA as a broadcast partner for 35 years. HS&E’s other co-CEO is former Momentum Worldwide chief executive Chris Weil.

All of the major sports leagues are having to adjust as more viewers migrate online, a trend that is disrupting the traditional sports fan experience as well as how marketers reach sports audiences. One impact of this shift is more competition for attention, as online sports fans can find more options to suit their varied interests. Anheuser-Busch InBev, for example, recently acquired a Major League Pickleball team in a bid to capitalize on the sport’s growing popularity.

Some leagues are contracting with streaming companies as consumers turn toward CTV for their entertainment. Amazon Prime Video was the home of the NFL’s “Thursday Night Football” this season, and Apple is set to launch its first Major League Soccer games — part of a 10-year deal — this February. Netflix is also reportedly considering bidding for sports streaming rights as well. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Tumblr launches livestreaming to capture bigger share of creator market

Next Post

Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

Related Posts

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind
B2B Marketing

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

December 2, 2023
Denny’s names Mindshare, Finn Partners new AORs
B2B Marketing

Denny’s names Mindshare, Finn Partners new AORs

November 29, 2023
RTB House turns to generative AI to improve programmatic precision
B2B Marketing

RTB House turns to generative AI to improve programmatic precision

November 28, 2023
Ad Net Zero sets new guidelines for sustainable media partners
B2B Marketing

Ad industry ‘not even close’ to realizing net-zero goals, report says

November 21, 2023
GroupM, Google launch post-cookie readiness program as deprecation nears
B2B Marketing

GroupM, Google launch post-cookie readiness program as deprecation nears

November 16, 2023
How generative AI can bolster organic search strategies for insurance companies
B2B Marketing

How generative AI can bolster organic search strategies for insurance companies

November 14, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

How Can SaaS Partner Programs Support Marketing Agencies in Their Challenges? A Short Guide  

How Can SaaS Partner Programs Support Marketing Agencies in Their Challenges? A Short Guide  

December 1, 2023
10 Essential App Growth Hacks for 2024

10 Essential App Growth Hacks for 2024

December 1, 2023
Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

Addressable TV stakeholders form trade organization as ad spend grows

November 30, 2023
Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

November 30, 2023
Gillette encourages gamers to ‘hit reset’ for global campaign

Gillette encourages gamers to ‘hit reset’ for global campaign

November 30, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.