ariMarketing News
Saturday, December 2, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

January 27, 2023
in B2B Marketing
107 3
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery, along with OpenAP and the Video Advertising Bureau (VAB), have formed the Joint Industry Committee (JIC), which will work to enable multiple currencies and establish cross-platform measurement solutions for streaming video, per a press release.
  • The JIC will announce its measurement certification standards on March 1 and will share its progress at an event on April 25, with a goal of having solutions in place before the 2024 upfronts.
  • The partners are looking to take a bigger role in the creation of cross-platform measurement standards that would strengthen the streaming video ad ecosystem and hope to add other premium video programmers as well as collaborate with ad agencies and trade bodies.

The formation of the JIC by four of the major TV networks is the latest in a flurry of recent industry steps to develop cross-platform measurement solutions amid the proliferation of streaming platforms. By coming together, the networks — along with VAB and OpenAP — hope to position themselves as leaders in the race to serve advertisers, agencies and consumers in an increasingly competitive space. 

The organization — which is focused on streaming video, not linear TV — intends to expand membership to other video programmers. At launch, streaming video heavyweights Amazon, Netflix and Disney have not signed on — absences that could possibly limit the effectiveness of the group’s eventual measurement solutions.

“The sustainability of the premium video advertising model depends on an ecosystem for measurement that is transparent, independent, inclusive, and accurately reflects the way all people consume premium video content today – across multiple screens, connections, and devices,” per a joint statement by Jeff Shell, CEO of NBCUniversal; Bob Bakish, CEO of Paramount; Wade Davis, CEO of TelevisaUnivision; and David Zaslav, President and CEO, Warner Bros. Discovery.

The JIC has several priorities as it looks to firm up its measurement goals by the 2024 upfronts, when broadcasters and video platforms present their upcoming programming to potential advertisers. Those priorities include establishing a measurement certification process for third-party vendors conducting cross-platform currency services; bringing together streaming viewership data to create a programmer data set; engaging a third-party audit firm to verify the accuracy of the data set; and collaborating with industry groups including the ANA, 4A’s, IAB, ARF and more.

The formation of the JIC comes amid several developments in the race to plot the future of TV and video measurement. Nielsen on Jan. 11 will launch Nielsen One Ads, a cross-platform product that spans linear TV, connected TV (CTV), desktop and mobile measurement — seeking to help the embattled measurement firm compete in the streaming era. NBCUniversal has continued to expand its alternative currencies initiatives, and last year signed on GM, T-Mobile, Pepsico, State Farm and Marriott to transact on new currencies. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

FanDuel bets big on Gronk in first Super Bowl spot

Next Post

Social media top beneficiary as economy forces ad budgets to shift

Related Posts

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind
B2B Marketing

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

December 2, 2023
Denny’s names Mindshare, Finn Partners new AORs
B2B Marketing

Denny’s names Mindshare, Finn Partners new AORs

November 29, 2023
RTB House turns to generative AI to improve programmatic precision
B2B Marketing

RTB House turns to generative AI to improve programmatic precision

November 28, 2023
Ad Net Zero sets new guidelines for sustainable media partners
B2B Marketing

Ad industry ‘not even close’ to realizing net-zero goals, report says

November 21, 2023
GroupM, Google launch post-cookie readiness program as deprecation nears
B2B Marketing

GroupM, Google launch post-cookie readiness program as deprecation nears

November 16, 2023
How generative AI can bolster organic search strategies for insurance companies
B2B Marketing

How generative AI can bolster organic search strategies for insurance companies

November 14, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

How Can SaaS Partner Programs Support Marketing Agencies in Their Challenges? A Short Guide  

How Can SaaS Partner Programs Support Marketing Agencies in Their Challenges? A Short Guide  

December 1, 2023
10 Essential App Growth Hacks for 2024

10 Essential App Growth Hacks for 2024

December 1, 2023
Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

Addressable TV stakeholders form trade organization as ad spend grows

November 30, 2023
Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

November 30, 2023
Gillette encourages gamers to ‘hit reset’ for global campaign

Gillette encourages gamers to ‘hit reset’ for global campaign

November 30, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.