The promoting world got here together last week in Midtown Manhattan for Advertising Week New York, one in all the industry’s biggest U.S. events. Thousands gathered at The Penn District, the location of a former shopping center, with 1000’s more streaming at home, for 4 days of panel discussions, fireside chats and networking opportunities.
With lounges dedicated to the CMO experience and Web3 developments and programming tracks focused on every little thing from streaming video and retail media to advances in adtech, measurement and programmatic promoting, AWNewYork presented among the finest opportunities for marketing professionals to learn from leaders in the sphere.
Marketing Dive was on the bottom on the conference, meeting with a few of those leaders and covering key sessions where executives shared insights on the challenges and opportunities faced by marketers as the tip of 2023 approaches. From rebrands and retail media to identity and ad fraud — plus loads of Taylor Swift — listed below are the most important takeaways from Advertising Week New York 2023.
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