Yext launches ‘first CMS that generates its own content’

Yext, the Answers Company, has added content generation to its Knowledge Graph product.

Yext believes that the Knowledge Graph is the primary content management system available on the market that mechanically and proactively generates its own content. The company has been running a year-long pilot with several customers and plans to officially launch Content Generation in March with Yext’s Spring 2023 Release.

Content Generation uses multiple large language models including GPT-3 and existing information from a customer’s Knowledge Graph to mechanically generate and suggest wealthy, business-specific content that is on-brand and aligned with writing styles or patterns found throughout an organisation’s content library. Yext customers can use these features to effortlessly create descriptions, blog posts, biographies, FAQs, and more, automating what could otherwise be manual and resource-intensive content creation tasks.

Marc Ferrentino, president and COO at Yext, said: “Content is king in any digital experience. We’ve seen time and time again that the more content you may have, the higher you perform across engines like google, web sites, mobile apps, and other digital touchpoints. However, many teams lack the in-house resources to provide high-quality content at scale.

“We set out to unravel this problem for our customers. With Content Generation, organizations can leverage the newest generative AI to dramatically increase their team’s efficiency and content output while enriching digital experiences wherever users engage with their business online.”

With these features, content is generated based on a selected set of inputs that are determined by the business. For example, a healthcare system can decide to generate biographies for professionals based on known values for name, education, specialty, and work history. Since content is generated with information from a customer’s Knowledge Graph, outputs are more accurate and fewer liable to the “hallucinations” that often plague general-purpose large language models. As an added layer of quality control, organizations can use Yext’s Suggestions workflow to review and approve recent content because it gets created.

One beta customer, Surefire Local, has been using Content Generation within the Knowledge Graph to create long-form content for its small business clients. Surefire provides several Yext products as a part of its local marketing software suite, and Content Generation will allow the corporate to expand its offering with automated search engine optimisation copywriting services while maintaining the very best standards of quality and relevance.

Maureen Moran, CTO at Surefire Local, said: “Content Generation can be a game changer for Surefire. Throughout the beta, we’ve been capable of generate blog posts that are engaging, optimised for search engine optimisation, and unique to the needs of our customers. We’re thrilled to see the impact that this technology may have on our business and our clients’ success.”

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