- Airheads is throwing a film festival powered by artificial intelligence (AI) in honor of Halloween, in line with a press release.
- Consumers could have the prospect to win a $2,000 prize and a yr’s supply of Airheads in the event that they submit a brief film featuring the Perfetti Van Melle brand’s balloon mascot to a dedicated website. Winning submissions will balance horror and humor.
- The A.I.rheads Scarefest will run through Nov. 30, and fans will have the option to view submissions on the web site. Submissions will close on Nov. 6. Consumers are encouraged to make use of available AI tools to create three-minute videos inside contest parameters.
Like candy, horror movies are a mainstay of Halloween. By linking the 2, the Airheads brand is trying to offer consumers a reason to buy the candy within the week leading as much as the vacation. Halloween candy spending has been steadily increasing up to now few years, totaling $3.1 billion in 2022, up from $3 billion the yr before and $2.41 billion in 2020.
The film festival encourages consumers to interact with the brand in a singular and inventive way. In order to guard the brand, consumers are encouraged to make use of humor and avoid producing content that features the image of any person, children or minors, or obscene content. The fan film with probably the most votes will win.
“AI is such a hot topic and everybody loves a very good scary flick on Halloween, so we thought why not try our luck in Hollywood this yr,” said Craig Cuchra, vp of promoting at Perfetti Van Melle, within the press release. “We’re excited to see what our fans consider the movies we’re screening and it would be fun to see how Airheads fans play with AI and create their very own spooky film with somewhat candy inspiration.”
Halloween has caused marketers to enter high gear recently. M&M’s partnered with Gopuff to deliver emergency candy refills while Jack within the Box released its first-ever horror short, “Feeding Time,” to mark the return of the brand’s Monster Tacos. This yr, Halloween spending is predicted to hit $12.2 billion as holiday participation exceeds prepandemic levels, in line with the National Retail Foundation.
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