ariMarketing News
Wednesday, September 27, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Video Marketing

Walmart reportedly seeks streaming partner to bolster Walmart+

September 8, 2022
in Video Marketing
109 1
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

  • Walmart recently met with executives from Disney, Comcast and Paramount about how streaming content might boost its Walmart+ membership program, The New York Times first reported.
  • The Times said it is unclear whether any of the streaming providers are eager to strike a deal. Walmart views the addition of the right selection of content as a potentially important value-add for customers.
  • Walmart+, which launched in September 2020, costs $12.95 per month and currently offers perks like free shipping and a six-month trial of Spotify’s premium tier. But it’s missing a noteworthy stake in streaming media, an area that has bolstered chief rival Amazon.

A sizable streaming integration would help turn Walmart+ into a service that more closely mirrors Amazon Prime and a destination for activities beyond shopping. Disney has a variety of options in the streaming space, including Disney+, ESPN+ and Hulu, while Comcast operates Peacock and Paramount owns Paramount+.

Prime Video, which is bundled into Amazon subscriptions, is a major streaming player and a reason why customers stick around even when they’re not searching for goods on the company’s e-commerce marketplace. The hub is now the exclusive home of the NFL’s coveted “Thursday Night Football” slot and is in the midst of heavily promoting a new series set in the “Lord of the Rings” universe, which has shaped up to be one of the priciest seasons of TV ever.

Walmart+ lacks that kind of auxiliary audience draw at the moment, a potential problem as e-commerce demand cools on a broad basis. Online sales were up 1% year-on-year for the retailer in its most recent earnings report.

Walmart hasn’t disclosed how many people have signed up for Walmart+, while third-party estimates are all over the place. Integrating a popular streamer could kickstart fresh growth and would save Walmart the trouble of building out a proprietary platform and content slate, something it tried before to little avail. Walmart used to operate the on-demand video service Vudu, but sold it to Comcast-owned Fandango in 2020.

As with e-commerce, the streaming market is contending with a comedown from earlier pandemic highs. Consumers could cut back on their number of subscriptions in a challenging economic environment. The idea of packaging an existing streaming platform into Walmart+ might hold appeal for people who want access to premium TV and movies without paying for multiple services. At the same time, streaming providers hungry for fresh eyeballs in a tightly competitive category could value Walmart’s reach.

There’s also the question of how a potential streaming deal would intersect with Walmart’s budding ads business, which draws on data accrued from its e-commerce and brick-and-mortar channels. Walmart has made streaming video a more important part of its strategy of late. In June, the company announced a partnership with Roku to pilot technology that makes shopping directly from streaming TV ads more seamless.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Disney boosts post-cookie offering with major Trade Desk integration

Next Post

Coke bottles taste of dreams for latest experimental flavor

Related Posts

Grubhub expands Snoop Dogg-starring effort on tail of international success
Video Marketing

Grubhub expands Snoop Dogg-starring effort on tail of international success

September 27, 2023
Amazon will bring ‘limited’ ads to Prime Video starting in early 2024
Video Marketing

Amazon will bring ‘limited’ ads to Prime Video starting in early 2024

September 22, 2023
Adidas puts fresh foot forward with global campaign honoring Trefoil icon
Video Marketing

Adidas puts fresh foot forward with global campaign honoring Trefoil icon

September 21, 2023
How Airbnb is using its marketing to transcend local rental restrictions
Video Marketing

How Airbnb is using its marketing to transcend local rental restrictions

September 18, 2023
Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad
Video Marketing

Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad

September 15, 2023
Walmart Connect bows Sponsored Video ads to drive holiday inspiration
Video Marketing

Walmart Connect bows Sponsored Video ads to drive holiday inspiration

September 15, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Audi tests personalized QR codes in streaming ads

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

September 27, 2023
Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

September 27, 2023
10 Content Marketing Trends for Influencers in 2023

10 Content Marketing Trends for Influencers in 2023

September 26, 2023
Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

September 25, 2023
Samsung Ads introduces new CTV ad types | MarTech

Samsung Ads introduces new CTV ad types | MarTech

September 25, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.