ariMarketing News
Friday, March 24, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語ru Русскийes Españolta தமிழ்th ไทยtr Türkçe
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

Mobile’s influence on digital commerce soars, study finds

February 14, 2023
in Social Media
109 1
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Digital commerce spend exceeded $1 trillion in 2022, a 21% year-over-year (YoY) increase, according to Comscore’s 2023 State of Digital Commerce Report. The total marks the highest year of digital commerce ever.
  • Mobile also commanded nearly 40% of digital consumer retail spend in Q4, and spend on mobile devices exceeded that of desktop devices, growing 26% and 14% YoY in the same period, respectively.
  • Social commerce also demonstrates a growing influence within the retail ecosystem. Sponsored content by retailers experienced higher consumer engagement across Facebook, Instagram and TikTok.

Less than a decade after its introduction as a tracking measurement for Comscore’s digital commerce trends, mobile finds itself commanding nearly half of all digital transactions in Q4, indicating that convenience is a major driver of consumer shopping behavior. 

Further proof of its influence, mobile’s share of digital spend also grew among the fastest-growing digital commerce categories. For instance, event ticket sales were up 75% YoY, with mobile accounting for 88% of the category’s digital spending in Q4. Mobile also accounted for roughly 38% of the total retail category in Q4.

The data demonstrates the pandemic’s influence over digital commerce as well. In 2020, spending was at just over $705 billion. In 2021, that number had grown to $904 billion, and in 2022, it crossed the $1 trillion mark. 

“That level of growth previously took four years to achieve,” said Ian Essling, senior director of survey insights at Comscore, in a release. 

Seamless, convenient online purchasing also seems to be driving social commerce gains. According to Comscore’s report, engagement with content sponsored by retailers and CPG brands grew 153% on Facebook and 175% on Instagram to 27.2 million and 149 million actions, respectively, between Q3 and Q4 2022. Moreover, TikTok has seen tremendous growth, with views of retail and CPG content reaching 12.1 billion views in 2022, up 407% from 2020’s 2.4 billion views.

The question remains, however, whether platforms can turn that interest into something actionable. While Accenture has projected social commerce will grow to $1.2 trillion by 2025, most platforms and their strategies are in the touch-and-go stage. Instagram recently announced it would remove the Shop tab from its in-app navigation bar this month, instead adding shortcuts to facilitate content creation and consumption. Similarly, Instagram’s Meta sibling Facebook ended its live shopping feature last September. On the other hand, TikTok is reportedly making plans to build product fulfillment centers in the U.S. to further develop its social commerce capabilities.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

Next Post

What everybody was buzzing about during the Super Bowl | MarTech

Related Posts

75% of marketers expect to spend more on TikTok even as ban looms
Social Media

75% of marketers expect to spend more on TikTok even as ban looms

March 23, 2023
Krystal puts Side Chiks in March Madness bracket on TikTok
Social Media

Krystal puts Side Chiks in March Madness bracket on TikTok

March 23, 2023
New York introduces ‘We Love NYC’ to mixed reactions
Social Media

New York introduces ‘We Love NYC’ to mixed reactions

March 22, 2023
Coke asks consumers to generate art with new AI platform
Social Media

Coke asks consumers to generate art with new AI platform

March 21, 2023
Stella Artois crashes into dining trends, shifts brand positioning
Social Media

Stella Artois crashes into dining trends, shifts brand positioning

March 20, 2023
Meta’s ‘yr of efficiency’ brings lofty AI ambitions and more mass layoffs
Social Media

Meta’s ‘yr of efficiency’ brings lofty AI ambitions and more mass layoffs

March 16, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Attractive Banner Designs to Get Your Customers Clicking

Attractive Banner Designs to Get Your Customers Clicking

March 24, 2023
Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline

Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline

March 24, 2023
Why Do You Need a Brochure?

Why Do You Need a Brochure?

March 24, 2023
Salesforce, Google partner on local commerce | MarTech

Salesforce, Google partner on local commerce | MarTech

March 24, 2023
Ebook Writing – 3 Steps to Launch Your Ebook

Ebook Writing – 3 Steps to Launch Your Ebook

March 24, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.