ariMarketing News
Wednesday, September 27, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

Snickers kicks off NFL season with a hunt for ‘rookie mistakes’

September 9, 2022
in Social Media
107 4
A A
0
21
SHARES
691
VIEWS
Share on FacebookShare on Twitter

  • Snickers, owned by Mars, is bringing back its “Rookie Mistake of the Year” program in time for this year’s NFL season, per a press release.
  • The program, which debuted in 2021, encourages fans to submit their “rookie mistake” to the candy bar maker. Players including Stefon Diggs and Najee Harris will recreate some mistakes in videos on Snickers properties during the NFL season. Participants will have a chance to win prizes, including tickets to Super Bowl LVII in Arizona.
  • Newly released Snickers packaging features a QR code that directs consumers to a link to submit their mistakes. Later in the season, the QR code will also unlock an augmented reality (AR) activation featuring Buffalo Bills wide receiver Diggs.

Snickers, the official chocolate bar sponsor of the NFL, is focusing on fan engagement this season while also turning the spotlight on players. The return of the “Rookie Mistake of the Year” campaign reflects the need for fan-generated content and arrives amid shifting priorities for a broad range of NFL advertisers.

This year’s “Rookie Mistake of the Year” program includes a QR code activation that, later in the year, will drive consumers to an AR experience featuring a “magic football.” Functioning like the fortune-telling Magic 8-ball toy, the football will give fans the opportunity to submit their own mistakes or ask Diggs a question.

While the QR code makes it easy for consumers to engage with the brand, a recently released 35-second video provides entertainment. In the video, Diggs talks to a couple in a car as they listen to an exciting football game on the radio. The couple, who were at the game, decided to leave early to avoid traffic, missing the big moment. In a riff on Snickers’ popular “You’re not you when you’re hungry” campaign, Diggs implies eating the candy bar could have prevented the mistake.

The “Rookie Mistake of the Year” program is a change from the candy bar’s previous NFL initiative, the “Hungriest Player” program, which focused heavily on players by rewarding exceptional on-field performances with a chain bearing the Snickers logo. “Rookie Mistake of the Year” put a bigger focus on fans while also bringing attention to fan-favorite players. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Axe enlists popular Fortnite streamer to design in-game ‘Mistaverse’

Next Post

Marketing During a Recession | How To NOT Lose Money

Related Posts

Pinterest focuses on possibility in new global ad push
Social Media

Pinterest focuses on possibility in new global ad push

September 25, 2023
Diesel partners with DressX on collection for Meta Avatars
Social Media

Diesel partners with DressX on collection for Meta Avatars

September 22, 2023
Brand interactions evolve on social media: Here’s what the numbers say
Social Media

Brand interactions evolve on social media: Here’s what the numbers say

September 22, 2023
Sociable: TikTok explores partnership with Google to drive search traffic
Social Media

Sociable: TikTok explores partnership with Google to drive search traffic

September 22, 2023
Inspiring Social Media Marketing Strategies for Hotels
Social Media

Inspiring Social Media Marketing Strategies for Hotels

September 22, 2023
Bacardí mixes up scares in new Halloween campaign
Social Media

Bacardí mixes up scares in new Halloween campaign

September 21, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Audi tests personalized QR codes in streaming ads

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

September 27, 2023
Grubhub expands Snoop Dogg-starring effort on tail of international success

Grubhub expands Snoop Dogg-starring effort on tail of international success

September 27, 2023
Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

September 27, 2023
10 Content Marketing Trends for Influencers in 2023

10 Content Marketing Trends for Influencers in 2023

September 26, 2023
Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

September 25, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.