ariMarketing News
Thursday, March 30, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語ru Русскийes Españolta தமிழ்th ไทยtr Türkçe
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

Wonderful Pistachios cracks open TikTok for campaign revival

February 25, 2023
in Social Media
109 1
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

  • Wonderful Pistachios has revived its “Get Crackin’” campaign with new ads and content across cable outlets, digital streaming platforms and on social media, including a TikTok initiative, according to a press release.
  • Spots use humor to showcase the different ways to crack open pistachios. Current ads feature Humpty Dumpty, the Big Bang and competitive eater Joey Chestnut, with additional ads starring other characters scheduled to roll out in the coming months.
  • The brand is also teaming up with Major League Eating to host the “Wonderful Pistachios Get Crackin’ Eating Championship.” The event is set for World Pistachio Day, which takes place on Feb. 26.

Wonderful Pistachios hopes to generate some goodwill with consumers by bringing back a campaign that in the past has featured talent such as Stephen Colbert, Snooki, Snoop Dogg and Psy. At the same time, the new iteration of “Get Crackin’” embraces some of latest trends in marketing to engage with potential new customers. This includes a focus on influencers, TikTok and an in-person event at Pacific Park on the Santa Monica Pier. 

Wonderful Pistachios is looking to be a part of the cultural conversation with this campaign, per Michael Perdigao, president of The Wonderful Agency in a press statement. To help it accomplish this, the effort leans heavily on TikTok talent, including Thoren Bradley, Daniel and David Hulett and Elladj Balde. The #GetCrakin challenge was launched earlier this month by Shawn Johnson, Alex Wong and Vanesa Amaro. As part of the challenge, consumers were tasked with posting the creative ways they open pistachios by Feb. 20 for the chance to receive $10,000 and a one-year supply of pistachios.

 

Wonderful Pistachios has made a concerted effort to reach young consumers in recent years. In 2021, it launched multiple campaigns centered around gaming and streaming. The company also partnered with Marvel Studios to make baby Groot the face of a campaign pushing the nut as a form of plant-based protein.

Its latest effort was developed with The Wonderful Agency, which is parent The Wonderful Company’s in-house shop. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

TikTok’s engagement rate soars above the competition

Next Post

Chipotle embraces viral TikTok trend with new menu item

Related Posts

Heinz rejects imposters for ‘Ketchup Fraud’ campaign
Social Media

Heinz rejects imposters for ‘Ketchup Fraud’ campaign

March 28, 2023
75% of marketers expect to spend more on TikTok even as ban looms
Social Media

75% of marketers expect to spend more on TikTok even as ban looms

March 23, 2023
Krystal puts Side Chiks in March Madness bracket on TikTok
Social Media

Krystal puts Side Chiks in March Madness bracket on TikTok

March 23, 2023
New York introduces ‘We Love NYC’ to mixed reactions
Social Media

New York introduces ‘We Love NYC’ to mixed reactions

March 22, 2023
Coke asks consumers to generate art with new AI platform
Social Media

Coke asks consumers to generate art with new AI platform

March 21, 2023
Stella Artois crashes into dining trends, shifts brand positioning
Social Media

Stella Artois crashes into dining trends, shifts brand positioning

March 20, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Michelob Ultra is first sponsor of network dedicated to women’s sports

Michelob Ultra is first sponsor of network dedicated to women’s sports

March 29, 2023
10-Point Checklist for Successful Local SEO

10-Point Checklist for Successful Local SEO

March 29, 2023
Pepsi embraces maximalism for first visual overhaul in 14 years

Pepsi embraces maximalism for first visual overhaul in 14 years

March 28, 2023
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

March 28, 2023
Fox’s Tubi boosts AVOD offering with planning, measurement deals

Fox’s Tubi boosts AVOD offering with planning, measurement deals

March 27, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.