# ariMarketing News

> Latest Marketing News


## Posts

- [Conversational keywords as the foundation of generative engine optimisation](https://blog.arimk.com/marketing/content-marketing/conversational-keywords-as-the-foundation-of-generative-engine-optimisation/): For a moment, picture a small business owner attempting to improve their website traffic. Just a few years ago, they might have typed something like “website positioning suggestions website traffic” in Google. Today, they’re more more likely to seek for something like, “How can I increase traffic to my website without spending rather a lot on ads?” That, in turn, makes the experience more engaging, encouraging visitors to spend more time in your page. In other words, it’s now possible to see exactly what a user is considering just by the way they phrase their query. And with such details, […]
- [SYBO deepens Poki partnership as Subway Surfers reaches 100m players globally](https://blog.arimk.com/marketing/content-marketing/sybo-deepens-poki-partnership-as-subway-surfers-reaches-100m-players-globally/): SYBO’s repeated alternative of Poki showcases a solid foundation in developer support. The website handles distribution, tech stability, and audience scale without high upfront costs for studios, backed by dedicated account managers and performance analytics. Poki’s curation of over 1,000 titles from 500 developers, including names like Madbox and Fingersoft, also fosters reliable growth channels. Mathias Gredal Nørvig, SYBO’s CEO, captures this trust: “As probably the most downloaded mobile game of all time, we’re obsessed with bringing Subway Surfers to as many gamers as possible in platforms and devices. Our collaboration with Poki helps us accomplish that. Bringing Subway Surfers […]
- [AI in the comparison and purchase process: Report](https://blog.arimk.com/marketing/content-marketing/ai-in-the-comparison-and-purchase-process-report/): According to a December 2025 report by PYMNTS Intelligence, “How AI Becomes the Place Consumers Start Everything” [email wall], AI is becoming a start line for on a regular basis activity online by consumers . The report’s authors surveyed 2,100 US adults and found that the structure of digital discovery, which begins at a search engine portal, has modified. This is attributable to the AI-forward nature of common serps and the presence of dedicated AI vendors monetising via on-platform purchases. The report describes a transition from a linear sequence of search, browse, compare, and purchase to repeated prompts that undertake […]
- [Burberry’s trench coat campaign shows luxury marketing’s shift to social platforms](https://blog.arimk.com/marketing/content-marketing/burberrys-trench-coat-campaign-shows-luxury-marketings-shift-to-social-platforms/): Many luxury brands built their image through print ads and seasonal campaigns planned months upfront. Burberry’s recent marketing campaigns show how that model is changing. Social platforms have reshaped the rhythm of fashion marketing, pushing teams to work on shorter cycles and respond to trends that appear online. Recent Burberry campaigns have placed renewed attention on the brand’s trench coat heritage. Campaign imagery has featured figures like Kate Moss and Kid Cudi, each of whom have appeared in Burberry creative work tied to the brand’s outerwear heritage. The trench coat has been central to Burberry’s identity for greater than a […]
- [DMWF Highlight: Answer Engine Optimization (AEO): A comprehensive guide for 2026](https://blog.arimk.com/marketing/content-marketing/dmwf-highlight-answer-engine-optimization-aeo-a-comprehensive-guide-for-2026/): Answer engine optimization (AEO) helps brands surface inside AI-generated responses across tools like ChatGPT, Gemini, Perplexity, and voice assistants. As more people ask conversational questions as a substitute of typing keyword searches, visibility inside these direct answers becomes increasingly essential. Forbes notes that brands already optimizing for answer engines are seeing nine times higher conversion rates, a powerful indicator of how user behavior is shifting toward AI-guided decisions.  Summary AI tools now deliver concise answers, product suggestions, and native recommendations without requiring users to click through multiple results. This shift opens recent opportunities for brands to look inside AI-driven responses, and tools […]
- [DMWF Highlight: The new rules of B2B: Gen Z, AI, and the rise of social-first marketing](https://blog.arimk.com/marketing/content-marketing/dmwf-highlight-the-new-rules-of-b2b-gen-z-ai-and-the-rise-of-social-first-marketing/): B2B marketing is being reshaped by two defining forces:  the rise of Gen Z buyers and the acceleration of AI. Together, these forces are redefining how trust is built, how influence is earned, how buying groups are forming opinions, and how revenue is influenced long before sales engagement begins. The old playbook built on gated content and corporate messaging, is giving solution to a model where credibility, transparency, and intelligence determine who makes the shortlist. The shift has already happened Gen Z buyers grew up in a world where social media is the primary source of discovery and validation. They […]
- [DMWF Highlight: The 2026 social media trends rewriting the rules of discovery and distribution](https://blog.arimk.com/marketing/content-marketing/dmwf-highlight-the-2026-social-media-trends-rewriting-the-rules-of-discovery-and-distribution/): Social discovery and distribution have shifted. Discovery now happens across feeds, creators, and owned channels working together. Reach is earned through relevance, not volume. Content needs to attach quickly to carry attention and unlock distribution. Social now not rewards the loudest brands or most frequent posters. It rewards smart creative. Winning brands are pairing strong creative instincts with brand-specific insights to decide on the right message for the right audience, in the right format and channel. Untapped reach starts with Dash Social’s 2026 Social Media Trends Report, The New Rules of Social Discovery and Distribution. Dive into the trends shaping […]
- [DMWF Highlight: The state of social media in 2026: What the data reveals about platforms, performance, and the people behind the handles](https://blog.arimk.com/marketing/content-marketing/dmwf-highlight-the-state-of-social-media-in-2026-what-the-data-reveals-about-platforms-performance-and-the-people-behind-the-handles/): New features, platforms, algorithm rumors, and 48-hour “growth hacks” appear on social media almost day-after-day. It can feel like the rules are consistently changing.But beneath all the noise, one thing never deceives: the data. Metricool analyzed greater than 39 million social media posts across 10 platforms, using real activity from accounts connected to its platform. Rather than specializing in speculation or short-lived trends, the goal was easy: understand what brands, creators, and businesses actually achieved on social media over the past yr using real data. Combined with insights from the 2026 Social Media Study, 2026 LinkedIn Study, and Well-Being in […]
- [Most consumers use AI, but few fully trust it](https://blog.arimk.com/marketing/b2c-marketing/most-consumers-use-ai-but-few-fully-trust-it/): AI is already influencing how consumers discover products and make decisions. But a brand new global study from Klaviyo shows something marketers should pay closer attention to: usage is rising quickly, while trust will not be. The “Klaviyo AI Persona Research,” based on a survey of nearly 8,000 consumers, found 60% now use AI tools at the least weekly. At the identical time, only 13% say they completely trust AI. That gap is where the true marketing story sits. Consumers are clearly incorporating AI into how they research and evaluate products. But they’re doing so cautiously, treating AI as an […]
- [LINE’s AI agents point to messaging apps becoming sales channels](https://blog.arimk.com/marketing/content-marketing/lines-ai-agents-point-to-messaging-apps-becoming-sales-channels/): Messaging apps often function greater than chat tools. In many Asian markets in addition they support payments and commerce contained in the same app. Companies at the moment are starting to add AI agents to automate customer support and sales inside these platforms. That structure has made them a very important channel for businesses that want to interact with customers directly. A brand new AI agent platform from LINE Plus shows how these apps are starting to automate a few of those interactions. LINE Plus recently introduced ActEngine AI, a system designed to automate customer support and sales tasks through […]
- [How to Integrate AI and Cloud Infrastructure into Marketing in 2026](https://blog.arimk.com/artificial-intelligence/how-to-integrate-ai-and-cloud-infrastructure-into-marketing-in-2026/): Marketing in 2026 isn’t about producing more content or squeezing higher targeting out of the standard playbook. The real competition is about who builds decision-making capability faster — who has the infrastructure in place to act before a competitor even frames the query. Agencies are stuck in a wierd middle ground: on one hand, powerful LLMs, cloud platforms with native AI, real-time dashboards. On the opposite, clients still asking “will this replace our team?” and budgets that grow slower than the list of accessible tools.  This piece breaks down how agency and marketing teams are literally constructing recent technical architecture […]
- [Ford campaign shows brands testing longer streaming ads](https://blog.arimk.com/marketing/content-marketing/ford-campaign-shows-brands-testing-longer-streaming-ads/): A distinct sort of promoting campaign is appearing on streaming platforms. Rather than short industrial breaks, some brands are testing longer video stories designed for streaming ads that unfold over several episodes. One recent example comes from the Ford Motor Company, which has been running a campaign on the Apple TV platform built as a brief documentary series. The project centres on Ford’s return to Formula One racing. It also shows the work engineers are doing to organize the game’s next generation of engines. The campaign delivers streaming ads as a sequence of short episodes that appear at different points […]
- [Target uses AI to predict retail trends and speed product decisions](https://blog.arimk.com/marketing/content-marketing/target-uses-ai-to-predict-retail-trends-and-speed-product-decisions/): Retailers have spent years trying to read demand earlier, react to trends faster, and make shopping feel less fragmented across stores and apps. In the highly competitive retail sector, Target is now tying more of that work to AI because it tries to return to sales growth and sharpen the way it plans products, serves shoppers, and runs its business. The company said recently that it plans to make an incremental $1 billion operating investment in 2026 to improve the guest experience, with spending on store changes, payroll and training, brand marketing, and recent technology, including AI. It also plans […]
- [Coca-Cola expands AI use in marketing and product development](https://blog.arimk.com/marketing/content-marketing/coca-cola-expands-ai-use-in-marketing-and-product-development/): Consumer brands are beginning to treat artificial intelligence as a part of on a regular basis marketing and product development quite than an experimental tool. At The Coca-Cola Company, executives say digital systems and AI have gotten central to how the corporate creates demand, develops products, and runs marketing campaigns across markets. The change comes after several years when many consumer goods firms relied heavily on price increases to guard margins during inflation. As costs stabilise and consumer spending becomes more cautious, firms are on the lookout for other ways to sustain growth. Recent industry coverage shows Coca-Cola shifting toward […]
- [Netflix and NBCUniversal test hybrid marketing campaigns](https://blog.arimk.com/marketing/content-marketing/netflix-and-nbcuniversal-test-hybrid-marketing-campaigns/): Netflix and NBCUniversal are experimenting with recent marketing strategies to attach with audiences beyond the streaming screen. Rather than relying only on trailers, social media ads, or traditional promotions, some studios are constructing campaigns that mix in-person experiences with digital engagement. During a panel discussion on the Campaign Convene 2026 conference, executives from each firms discussed how this hybrid approach is shaping how shows and movies are marketed, combining live fan events with online platforms and streaming services. Industry observers often consult with the strategy as “phygital” marketing. The term describes campaigns that link physical experiences, reminiscent of fan conventions, […]
- [AI in eCommerce Marketing: How to Build Winning Campaigns That Convert](https://blog.arimk.com/artificial-intelligence/ai-in-ecommerce-marketing-how-to-build-winning-campaigns-that-convert/): AI is redefining how businesses operate. It has influenced nearly all verticals, resembling sales, marketing, and accounting. Also, AI is being adopted across various industries, resembling manufacturing, ecommerce, healthcare, and more. But today,  we’ll focus solely on the ecommerce side of AI that contributes to bettering customer experiences and streamlining operations. It’s since the AI in the ecommerce market is projected to reach $22.60 billion by 2032, growing at a CAGR of 14.6% from 2023.   In ecommerce, that impact shows up in real time. You open a product page and see a “You May Also Like” section that feels oddly […]
- [DMWF Highlight: Stop personalising more. Start thinking higher. - Marketing Tech News](https://blog.arimk.com/marketing/content-marketing/dmwf-highlight-stop-personalising-more-start-thinking-higher-marketing-tech-news/): Why the longer term of CRM isn’t more automation, it’s higher judgement. In the last yr, we’ve worked with dozens of companies. In each one among them, without exception, what the leadership team believed was happening and what was actually happening were various things. Not just a little different. Meaningfully different. And generally, expensively different. The gap wasn’t technology. It wasn’t budget. It was assumption. Specifically, the belief that more personalisation, more automation, more messages would equal more engagement. It doesn’t. And behavioural science has known this for years. Your customers aren’t ignoring you. They’re overwhelmed by you. People aren’t […]
- [DMWF Highlight: How ecommerce marketers gain a competitive advantage - without more complexity - Marketing Tech News](https://blog.arimk.com/marketing/content-marketing/dmwf-highlight-how-ecommerce-marketers-gain-a-competitive-advantage-without-more-complexity-marketing-tech-news/): If you may discover a potential customer early of their buying journey, before your competitors, what would you do? For ecommerce marketers, growth is getting harder. Search and social are evolving, costs keep rising, and incremental optimizations not move the needle. The digital customer journey can be complex and fragmented, spanning discovery, consideration, and buy across multiple devices and channels, often in no set order. The real growth opportunity now lies beyond the walled gardens—reaching high-intent shoppers earlier, across the open web, on multiple channels and devices, without adding operational drag. This is where autonomous AI is changing the sport. […]
- [6 Top Email Marketing Trends for 2026](https://blog.arimk.com/marketing/email-marketing/6-top-email-marketing-trends-for-2026/): There are nearly 4.7 billion email users worldwide. Every day, around 392 billion emails move through inboxes, promo tabs, and spam folders.  According to SurveyMonkey research,  88% of marketers say they depend on using AI tools to administer email and related marketing tasks. And, email is getting harder to do well. Authentication rules are stricter, and privacy laws keep expanding. Apple’s Mail Privacy Protection can trigger automatic opens, which makes open rate data less accurate. At the identical time, AI tools are moving fast. Teams that ignored them last 12 months are actually struggling to maintain up. Email isn’t dying. […]
- [Nestlé’s AI push brings new marketing tools into daily workflows](https://blog.arimk.com/marketing/content-marketing/nestles-ai-push-brings-new-marketing-tools-into-daily-workflows/): Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to support artificial intelligence. Over the past 12 months, Nestlé has taken steps to arrange its global teams to make use of AI in routine, revenue-related tasks and inventive production. The change offers a case study in how large brands are approaching AI in marketing and e-commerce. An AI foundation for marketing operations Nestlé recently accomplished the primary phase of a worldwide upgrade to SAP S/4HANA Cloud Private Edition, its core system […]
- [DMWF Highlight: Want to supercharge your results? Here's the secret digital marketers need to know - Marketing Tech News](https://blog.arimk.com/marketing/content-marketing/dmwf-highlight-want-to-supercharge-your-results-heres-the-secret-digital-marketers-need-to-know-marketing-tech-news/): What if I told you there was a way that you may supercharge your results and make your digital marketing spend even more practical?  Building fame and capturing attention is what JCDecaux does best. Every day tens of millions of individuals interact with JCDecaux’s digital promoting screens in cities, shopping malls, rail stations and airports. We work with digital marketers, agencies and types to help them reach and influence consumers by harnessing the latest Out-of-Home technology including programmatic to drive results. Out-of-Home is the secret tool that marketers need to deploy, it not only drives brand fame and results but […]
- [Walmart expands Scintilla In-Store to link store data and marketing](https://blog.arimk.com/marketing/content-marketing/walmart-expands-scintilla-in-store-to-link-store-data-and-marketing/): Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product availability with campaign performance. The launch gives suppliers access to store-level signals that will shape each operational decisions and marketing decisions. Scintilla In-Store sits inside Walmart’s broader Scintilla data ecosystem, which is designed to turn detailed retail signals into supplier insight. The recent layer focuses on physical stores, offering near real-time visibility into shelf inventory, store conditions, and execution tasks. Walmart said the system brings together tools, metrics, and workflows so suppliers can […]
- [How QSRs are building on value marketing with pop culture, nostalgia](https://blog.arimk.com/social-media/how-qsrs-are-building-on-value-marketing-with-pop-culture-nostalgia/): Listen to the article 12 min This audio is auto-generated. Please tell us if you’ve gotten feedback. Fast food chains have spent the previous couple of years competing around value as economic pressures proceed to stoke uncertainty and uneasiness in consumers. But as lowered prices cut into already tight profit margins and casual chains proceed to make gains with value-minded diners, fast food marketers can have to maneuver beyond price-point value to drive sales and traffic. “Value isn’t any longer nearly price,” wrote R.J. Hottovy, head of analytical research at location analytics platform Placer.ai, in a recent report. “In 2026, […]
- [Depop touts ability to support consumer incomes with ‘Depoponomics’](https://blog.arimk.com/marketing/video-marketing/depop-touts-ability-to-support-consumer-incomes-with-depoponomics/): Listen to the article 4 min This audio is auto-generated. Please tell us if you might have feedback. Online fashion reseller Depop launched a national campaign, “Depoponomics,” that positions resale as a practical way to earn extra money, according to a press release. Key to the campaign is a 30-second spot set to the 2003 single “Millionaire” by Kelis, who also makes an appearance within the ad. Creative shows how selling on Depop may help consumers afford on a regular basis expenses like groceries and nights out. Kelis also curated a Depop shop page featuring items worn by her within […]
- [Omnicom plans to reduce labor costs by $1B following IPG acquisition](https://blog.arimk.com/marketing/b2b-marketing/omnicom-plans-to-reduce-labor-costs-by-1b-following-ipg-acquisition/): Listen to the article 3 min This audio is auto-generated. Please tell us if you will have feedback. Omnicom posted its first earnings report following its $13 billion-plus acquisition of rival Interpublic Group in November, but didn’t break out organic revenue figures, a closely watched measure of agency health. Total revenue for Q4 landed at $5.5 billion, up 27.9% versus the year-ago period, with gains partially attributed to a month of factoring within the IPG business. Media and promoting made up about 60% of revenue for the period ended Dec. 31, while precision marketing contributed 10.3% and public relations 9.1%. Omnicom […]
- [PepsiCo’s first creator-led product launch reimagines chips for Gen Z](https://blog.arimk.com/entrepreneurship/pepsicos-first-creator-led-product-launch-reimagines-chips-for-gen-z/): Listen to the article 3 min This audio is auto-generated. Please tell us if you will have feedback. PepsiCo Foods launched its first creator-led product line in collaboration with Madison Beer, iShowSpeed and Dude Perfect, per details shared with Marketing Dive. Each Flavor Swap product mashes up flavors and chips across the CPG giant’s portfolio and is paired with a creator. The items can be found now via TikTok Shop, with a nationwide rollout scheduled for March. The collaboration looks to interact Gen Z on social platforms where the cohort discovers products, like Instagram and TikTok, to shut the gap between […]
- [Why traffic numbers look different in the age of AI search](https://blog.arimk.com/marketing/content-marketing/why-traffic-numbers-look-different-in-the-age-of-ai-search/): For years, clicks were treated as proof that marketing worked. If traffic went up, the message should have landed. If clicks fell, something was flawed. That logic is beginning to break down as AI-powered search changes how people discover brands. AI-powered search tools, chat assistants, and summaries now answer many questions before a user ever reaches an internet site. In some cases, users don’t click in any respect. They read the answer, remember the brand, and move on. From a traffic report alone, it could actually look like nothing happened. But something often did. This shift is forcing marketers to […]
- [Visa expands into small business tools beyond payments](https://blog.arimk.com/marketing/content-marketing/visa-expands-into-small-business-tools-beyond-payments/): Payment providers are positioning themselves closer to how businesses manage day by day operations. Financing access, customer insight, and workflow visibility are built into payment ecosystems, reflecting a broader push toward integrated merchant support. Visa’s recent platform is an element of the change, bringing funding options, spending data, and operational tools in a shared environment designed for small businesses. Running a small company often means uneven money flow, customer outreach challenges, and administrative work. Many business owners rely on different services; lenders, marketing apps, accounting and payment systems that will not connect. Visa’s platform is designed to scale back some […]
- [Marketing compliance in cryptocurrency - lessons for martech - Marketing Tech News](https://blog.arimk.com/marketing/content-marketing/marketing-compliance-in-cryptocurrency-lessons-for-martech-marketing-tech-news/): Cryptocurrency marketing has grown so rapidly that marketing hype isn’t a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, compliance will probably be a legal consideration, not an afterthought or a restriction at the top of a campaign. It is a very important design need that shapes how marketing technology is constructed, implemented, and quantified. Previously considered an extremist in regulation, cryptocurrency has change into a testbed for compliance-first marketing that the remaining of the martech industry is now taking a keen interest in. Such a change could be traced, in particular, to […]
- [Reddit and AI search are reshaping how brands get found](https://blog.arimk.com/marketing/content-marketing/reddit-and-ai-search-are-reshaping-how-brands-get-found/): Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist and one other for an AI-Website positioning strategy provider – show how area of interest platforms and search behaviour shaped by artificial intelligence are becoming more central to some brand strategies. On February 5, Nicely Network was named the Best AI-Website positioning Marketing Agency for 2026 by Better Business Advice, a business review platform. The award highlights the corporate’s deal with organic search and AI discovery, particularly in how brands show […]
- [Marketers struggle to predict AI's methods for B2B purchase choice](https://blog.arimk.com/marketing/content-marketing/marketers-struggle-to-predict-ais-methods-for-b2b-purchase-choice/): AI-powered search has moved from experiment to operating norm in UK B2B buying. A brand new study [email wall] of 175 UK business decision-makers, conducted by Norstat for Clarity Global, finds that AI tools now shape discovery, evaluation, and justification in most B2B purchase processes, with implications for marketing spend, channel mix, and internal coordination. The most consequential finding is the depth of adoption. 79% of pros report using AI every day or weekly of their work, with one third using it day-after-day. 64% spend one to 4 hours each week using AI to make business decisions, and 80% devote […]
- [AI search is changing brand visibility — EZY.ai shows how](https://blog.arimk.com/marketing/content-marketing/ai-search-is-changing-brand-visibility-ezy-ai-shows-how/): A marketer can do every thing right – optimise pages, refine keywords, track rankings – and still miss where discovery is beginning to occur. More people at the moment are asking AI tools direct questions as a substitute of browsing search results. They get summaries, comparisons, and brand mentions in a single response, often without clicking through to an internet site. That change is forcing marketing teams to look beyond traditional search metrics. Visibility is not only about where a page ranks. It also is dependent upon how AI systems read and present brand information. Tools built around this concept […]
- [Unilever expands Google Cloud AI use in marketing and commerce](https://blog.arimk.com/marketing/content-marketing/unilever-expands-google-cloud-ai-use-in-marketing-and-commerce/): Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s recent five-year agreement with Google Cloud shows how large firms are beginning to construct those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what each corporations describe as “agentic commerce,” where AI systems help guide shopping actions like discovery and purchase flows. The deal goals to support Unilever’s global portfolio of brands by improving how the corporate understands customer behaviour and manages marketing performance. Unilever plans to use Google […]
- [SEO Freelancer vs In-House: Choosing for Long-Term ROI](https://blog.arimk.com/seo/seo-freelancer-vs-in-house-choosing-for-long-term-roi/): Search engine optimization sounds easy when discussed casually. An internet site adds keywords, posts a number of articles, and traffic should rise. Reality feels different once work begins. Rankings crawl, results take patience, and small mistakes can undo months of effort. Because of that, businesses eventually face a practical query: should SEO stay contained in the company or be handled by a freelancer? The answer affects costs, workflow, and revenue over time. First, What Long-Term ROI Means in SEO ROI in SEO rarely shows up in neat monthly charts. Paid ads deliver quick clicks. SEO works more like planting trees. […]
- [How to Use Movavi for Faster and Smarter Edits](https://blog.arimk.com/website-development/how-to-use-movavi-for-faster-and-smarter-edits/): Movavi has been steering its desktop video editor toward one clear idea: let the app deal with the repetitive parts, so you’ll be able to spend your time on the actual story you’re trying to tell. It’s still a timeline-based editor, however the newer tools make it feel less like a plain “trim and export” app and more like an on a regular basis AI video editor you’ll be able to depend on whenever you’re editing often. If you’re making YouTube videos, tutorials, quick social clips, or branded content and you don’t want to fight an advanced interface, Movavi positions […]
- [How to wreck your brand in 30 seconds](https://blog.arimk.com/marketing/b2c-marketing/how-to-wreck-your-brand-in-30-seconds/): People may debate which Super Bowl ad was the perfect, but there’s no doubt which was essentially the most consequential — and never in a way the brand wanted. The Ring ad “Search Party” ran in the third quarter of the sport, and it’s easy to understand why someone thought it was idea: It’s about finding lost dogs. Who isn’t in favor of that? In general? Practically no person. In this specific case? A complete lot of individuals. Because it was specifically about using Ring’s networked, AI-enabled cameras to find lost dogs.  There was an enormous disconnect between what the […]
- [Cold Email Deliverability: Do's and Don'ts for Agencies](https://blog.arimk.com/marketing/email-marketing/cold-email-deliverability-dos-and-donts-for-agencies/): If your agency’s cold emails aren’t landing in inboxes, you’re losing money before a prospect reads your message. Over the last two years, cold email deliverability has develop into harder to manage. In early 2024, Gmail and Yahoo implemented stricter bulk sending requirements.  Outlook followed with similar enforcement in 2025. At the identical time, AI-driven spam filtering became more aggressive, and Apple’s privacy updates made open rates unreliable. Global inbox placement averages around 83–84%, in accordance with recent industry benchmarks. That means roughly 1 in 6 emails never reach the inbox. For agencies, sending 1000’s of emails is a growth […]
- [Top Twitter Marketing Agencies in 2026](https://blog.arimk.com/social-media/top-twitter-marketing-agencies-in-2026/): Twitter marketing services help businesses stand out in the gang. A marketing agency for Twitter promoting can create the perfect social media strategy on your brand.  According to research, The monthly variety of energetic Twitter users is 353 million. Twitter users are 120% more inclined to send direct messages to brands. 57% of users report discovering latest small businesses on Twitter. With 86% of B2B marketers, Twitter is the second most preferred platform. As Twitter is a busy marketplace, you’re going to get many benefits of being energetic and creating your online community on the platform. Twitter marketing services might […]
- [Best Instagram Marketing Agencies to Boost Your Sales in 2026](https://blog.arimk.com/social-media/best-instagram-marketing-agencies-to-boost-your-sales-in-2026/): Instagram is the most effective social media platform to market your services or products without delay. Instagram marketing and promoting agencies can allow you to in achieving your enterprise goals, whether that’s increasing sales or expanding your brand’s online presence on various social media platforms. For its 1 billion monthly lively users, Instagram is taken into account a superpower in the promoting industry. This platform is right for increasing brand awareness, engagement, traffic, and sales for businesses. Though promoting on Instagram may be difficult, collaborating with an Instagram promoting agency can allow you to create more successful campaigns. What Is […]
- [Best Social Media Marketing Agencies for Startups in 2026](https://blog.arimk.com/social-media/best-social-media-marketing-agencies-for-startups-in-2026/): Most startups don’t have big budgets for promotion. However, it’s a truth that social media marketing is just not only cost-effective nevertheless it also lets you reach a broader audience. If you understand the way to leverage social media, you possibly can improve your customer support, boost sales, and increase your startup’s brand awareness. If you’re aiming to distinguish your brand out of your competitors in the startup ecosystem, it is unquestionably an incredible idea to harness the ability of social media. For this purpose, the very best option is to let a social media agency assist you to increase […]
- [Inspiring Digital Agency Tagline and Slogan Examples](https://blog.arimk.com/marketing/digital-marketing/inspiring-digital-agency-tagline-and-slogan-examples/): A digital agency is sort of a muse for brands. So, what can they do to make an unforgettable first impression with their taglines and slogans? The taglines and slogans of digital agencies tell us lots about their visions and work discipline. In general, they create several types of services for multiple brands. But what differentiates them from other agencies? At first glance, while you have a look at their web sites, you see their logos, taglines, and slogans that make brands to think that their strategy matches their needs. Showing the inspiring marketing strategies that you just use for […]
- [Best Digital Agency 404 Pages for Your Inspiration](https://blog.arimk.com/website-development/best-digital-agency-404-pages-for-your-inspiration/): When you’re browsing on the web, chances are you’ll unintentionally type a unsuitable address or come across a page that isn’t any longer available. Ordinary “404 – Page Not Found” pages leave you frustrated. However, there are some outstanding examples of 404 pages by digital marketing agencies on the market. A 404 page is an ordinary HTTP error message code brought on by a non-existing webpage in your site. It is a must to have on the web site. It just isn’t a glad ending for the visitor and it doesn’t should be an bizarre page asking the visitor to […]
- [ActiveCampaign’s latest move signals the era of self-driving campaigns](https://blog.arimk.com/marketing/b2c-marketing/activecampaigns-latest-move-signals-the-era-of-self-driving-campaigns/): With last week’s acquisition of Feedback Intelligence, ActiveCampaign just made a daring bet on where marketing automation is headed next: from static workflows to autonomous systems that may learn, adapt and improve without waiting for human input. At a time when every martech vendor is talking about AI, ActiveCampaign’s approach stands out since it’s focused on trusting AI tools to run critical workflows. “Every company is adding AI agents,” said Chai Atreya, Chief Product and Technology Officer at ActiveCampaign. “But few are constructing AI that customers actually trust with their critical workflows.” For the last decade, marketing automation has followed […]
- [Performance marketing is being rewritten by AI](https://blog.arimk.com/marketing/b2c-marketing/performance-marketing-is-being-rewritten-by-ai/): Every 12 months, Spotify Wrapped reminds marketers of an uncomfortable truth: AI isn’t just supporting marketing anymore — it’s often the star of the show. What began as automation and personalization has evolved into AI systems that plan, execute, optimize and measure performance in real time. From dynamic ad creative to media buying and attribution, AI is increasingly doing the work that used to require entire teams — and it’s forcing marketers to rethink what “performance marketing” really means. Wrapped is an AI-powered viral marketing campaign that gives a personalised, shareable summary of what users listened to over the past […]
- [Publicis wants to be an AI marketing MVP. Now comes the hard part.](https://blog.arimk.com/marketing/b2b-marketing/publicis-wants-to-be-an-ai-marketing-mvp-now-comes-the-hard-part/): Listen to the article 3 min This audio is auto-generated. Please tell us if you could have feedback. Publicis Groupe grew organic revenue, an vital measure of agency health, 5.9% yr over yr to 3.87 billion euros, or about $4.57 billion, in Q4 2025, according to an earnings statement. Those figures topped analyst estimates but landed below the year-ago period, when Q4 organic growth got here out at 6.3%. Full-year organic growth got here in at 5.6% YoY at the ad-holding group, which is celebrating its centennial and owns agencies including Digitas, Saatchi & Saatchi and Leo. Publicis attributed its performance […]
- [Ritz doubles down on salty positioning in second Super Bowl campaign](https://blog.arimk.com/marketing/video-marketing/ritz-doubles-down-on-salty-positioning-in-second-super-bowl-campaign/): Listen to the article 4 min This audio is auto-generated. Please tell us if you may have feedback. Ritz is further broadening its image beyond a healthful snack platter cracker with its second Super Bowl campaign. The Mondelēz International brand is returning to the massive game with a 30-second ad running in the third quarter that is ready on Ritz Island, a tropical paradise populated by the salty celebrity personalities of Bowen Yang, Jon Hamm and Scarlett Johansson, in addition to buzzing beachside parties.  The snacks marketer is squarely focused on shoring up brand equity during an evening that is […]
- [75% of marketers say their measurement systems are falling short](https://blog.arimk.com/marketing/b2c-marketing/75-of-marketers-say-their-measurement-systems-are-falling-short/): Three out of 4 marketers say their current approaches to measurement — including attribution, incrementality and media mix modeling — aren’t delivering the speed, accuracy or trust they need. That’s the highest finding from the “State of Data 2026” report by the IAB and BWG Global. Further proof, if any was needed, that marketing leaders under pressure to prove ROI are using systems built for a unique era. Fragmented data, outdated models and long feedback loops are making it harder to attach media spend to business outcomes. Billions of dollars in investment are being made with incomplete information, often based […]
- [Best Tech Marketing Agencies Around The World](https://blog.arimk.com/marketing/digital-marketing/best-tech-marketing-agencies-around-the-world/): Digital marketing agencies for tech firms are the distributor of promoting and content through various digital channels. Digital marketing solutions for tech firms are very essential and have been extremely popular recently within the business world. Where these agencies work includes online channels resembling engines like google, social media, email, apps, web sites, and recent digital channels that will arise with the opportunity of promoting. This also includes offline channels, including digital media.  Digital marketing agencies are businesses that use market research and develop digital marketing strategies to advertise an organization’s service or product. They help firms develop, manage and […]
- [57% of consumers trust brands more when they use AI, study finds](https://blog.arimk.com/marketing/b2c-marketing/57-of-consumers-trust-brands-more-when-they-use-ai-study-finds/): Are consumers finally cozying as much as AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI is an element of the experience, in response to Optimove’s “2025 AI Marketing Trust and Engagement Report.” This challenges a typical concern amongst marketers — that revealing or emphasizing AI use would harm brand authenticity. But the study shows most consumers already assume AI is involved, and plenty of see it as an indication of efficiency and relevance. According to the report, 87% of consumers consider they can tell when an organization is using […]
- [IAB seeks to standardize interoperable media measurement](https://blog.arimk.com/marketing/b2b-marketing/iab-seeks-to-standardize-interoperable-media-measurement/): Listen to the article 3 min This audio is auto-generated. Please tell us if you could have feedback. The IAB today, Feb. 2, announced Project Eidos, an industry-wide effort to address the trust gap marketers have with advanced measurement metrics and the growing role of artificial intelligence. The effort was introduced on the industry group’s Annual Leadership Meeting in Palm Springs, California. The recent unit inside IAB brings together leaders from 30 marketing firms, including commerce, experience, measurement and media firms, who’re working on developing an interoperable approach for measurement, accountability and AI-readiness. Amazon Ads, Google, WPP and Unilever are amongst […]
- [State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return](https://blog.arimk.com/marketing/video-marketing/state-farm-slams-rivals-as-livin-on-a-prayer-in-super-bowl-return/): Listen to the article 5 min This audio is auto-generated. Please tell us if you’ve gotten feedback. State Farm is doubling down on a messaging strategy that dings rivals for inferior service at Super Bowl LX, with the brand running a 60-second spot in the coveted first ad position of the printed’s first quarter. For its big game play this 12 months, the insurance marketer is swapping out recent DC Comics-inspired creative for something more musical but still brimming with Hollywood stars who can appeal to a big selection of viewers.  “Our goal is business value,” said Alyson Griffin, head […]
- [Grubhub — and George Clooney — make Super Bowl debuts to ‘eat the fees’](https://blog.arimk.com/marketing/video-marketing/grubhub-and-george-clooney-make-super-bowl-debuts-to-eat-the-fees/): Listen to the article 4 min This audio is auto-generated. Please tell us if you have got feedback. Grubhub will make its big game debut in the third quarter of Super Bowl LX with a 30-second ad that promotes a brand new plan that can see the company not charge delivery and service fees on restaurant orders over $50, per details shared with Marketing Dive.  In “Grubhub Will Eat The Fees,” a motley crew of bedraggled members of the patrician class sit around a dining room table in a stately mansion. After having fun with the spread, the group is […]
- [Top Digital Marketing Agencies for Fintech Companies](https://blog.arimk.com/marketing/digital-marketing/top-digital-marketing-agencies-for-fintech-companies/): Fintech marketing agencies get you to the following level of promoting. They provide help to promote your corporation strategically. With their assistance, you might achieve your digital marketing goals easier.  According to a survey, 64% of consumers worldwide have already utilized a number of fintech apps. So, this rapid-developing fintech industry is large and competitive. You should work with a longtime digital agency to reach the gang.  Fintech digital marketing agencies can assist you to: reach large audiences, boost brand awareness, retain loyal customers, enhance revenue and more. What Is Fintech?  First of all, fintech stands for financial technology.  This […]
- [How to make retargeting emails drive more sales during promotions](https://blog.arimk.com/marketing/b2c-marketing/how-to-make-retargeting-emails-drive-more-sales-during-promotions/): In MarTech’s “MarTechBot explains all of it” feature, we pose a matter about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader web. Question: How can marketers use retargeting emails — not only ads — to increase engagement and conversions, particularly for time-sensitive promotions like BFCM? MarTechBot’s answer: Utilizing retargeting emails for time-sensitive promotions, similar to Black Friday/Cyber Monday (BFCM), could be an efficient strategy to boost engagement and conversions. Here’s how to maximize their impact: Key strategies Segmentation and personalization Segment: Identify customer segments based on previous behavior, […]
- [Live AI video marketing with Decart's new Lucy 2 model - Marketing Tech News](https://blog.arimk.com/marketing/content-marketing/live-ai-video-marketing-with-decarts-new-lucy-2-model-marketing-tech-news/): Real-time video AI developer Decart says it’s primed to rework video marketing with the discharge of Lucy 2, an modern new model that’s in a position to seamlessly edit longform live streams via natural language prompts. The open-source model not only generates high-quality video, but provides the tools needed to dynamically edit that content on the fly without compromising its realism. It eliminates the necessity for AI video to be edited post-production, opening the door to new marketing uses in live streaming, virtual try-ons, personalised product placement and more, the corporate claims in a press release. More coherent edits and […]
- [AI at forefront of retail landscape changes in 2026](https://blog.arimk.com/marketing/content-marketing/ai-at-forefront-of-retail-landscape-changes-in-2026/): The British retail sector has experienced change over recent years attributable to technological, economic, and social aspects. Now, Tesco Media’s We Know the Nation 2026 report has outlined the first drivers reshaping British shops. The report pinpointed “cultural shifts, cognitive triggers, and behavioural patterns,” all of that are expected to affect retail media over the following 12 months. Predictably, the rapid advance of AI technology is influencing retail media, however the report, which attracts on insights from Clubcard shopper activity, argues that the “focus will not be on AI in isolation.” AI is transforming the retail landscape, nevertheless it’s how […]
- [Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut](https://blog.arimk.com/entrepreneurship/fanatics-sportsbook-bets-on-kendall-jenner-for-super-bowl-debut/): Listen to the article 3 min This audio is auto-generated. Please tell us if you’ve feedback.   Sports betting platform Fanatics Sportsbook will make its Super Bowl debut with a 30-second spot, titled “Bet on Kendall,” starring Kendall Jenner, per details shared with Marketing Dive.  The spot leans into the so-called “Kardashian Kurse,” an online meme that asserts that athletes who get entangled with Jenner romantically will begin to play poorly.  Consumers can bet with or against Jenner through the Fanatics Sportsbook app starting Jan. 29 following the reveal that she is betting on the New England Patriots to win […]
- [3 advertising stats from Meta’s record holiday ‘25 period](https://blog.arimk.com/social-media/3-advertising-stats-from-metas-record-holiday-25-period/): Listen to the article 4 min This audio is auto-generated. Please tell us if you may have feedback. Meta Platforms grew ads revenue 24% yr over yr to $58.1 billion in Q4, a period that saw record holiday advertising demand and the social media giant continuing to fine-tune its artificial intelligence bets. Executives positioned 2026 as a moment of organizational transformation driven by AI — including the “flattening” of some teams — after years of hype. “We are actually seeing a significant AI acceleration,” said Meta CEO Mark Zuckerberg in prepared remarks. “I expect 2026 to be a yr where […]
- [Unpacking the marketing industry trends forecast for 2026](https://blog.arimk.com/entrepreneurship/unpacking-the-marketing-industry-trends-forecast-for-2026/): While 2025 ushered in quite a few obstacles for marketers, the industry showcased its resilience. Global promoting revenue exceeded initial projections from firms like WPP Media, and the momentum is predicted to proceed in 2026. However, resiliency will likely be vital as marketers this 12 months proceed to navigate lots of the same complexities that defined last 12 months, including trade wars, a tense economic climate and the acceleration of artificial intelligence.  Below, Marketing Dive has gathered stories that explore the key forces shaping the industry, spanning generative AI, the growing role of creators in brand storytelling, emerging channels and […]
- [Webflow and Google close the gap between ads and site results](https://blog.arimk.com/marketing/content-marketing/webflow-and-google-close-the-gap-between-ads-and-site-results/): Marketing teams often struggle to attach what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in a single place, while website performance and conversions live some other place. That gap can slow decision-making and make it harder to grasp which campaigns are literally working. That is the problem Webflow and Google try to narrow with a brand new integration that brings Google Ads campaign creation and performance tracking directly into the Webflow platform. According to a product update published on Webflow’s website, the integration allows teams to establish, run, […]
- [Crocs puts self-expression over algorithmic sameness with new platform](https://blog.arimk.com/marketing/video-marketing/crocs-puts-self-expression-over-algorithmic-sameness-with-new-platform/): Listen to the article 3 min This audio is auto-generated. Please tell us if you will have feedback. Crocs unveiled its first new global brand platform in nearly a decade to higher appeal to a younger generation of consumers, based on a press release. “Wonderfully Unordinary” centers on self-expression and real-world experiences in a culture “saturated in imitation and algorithmic sameness,” Crocs said. The titular anthem spot depicts a pair of featureless store mannequins as they arrive alive and grow increasingly human after being outfitted in Crocs’ signature porous clogs.   “Wonderfully Unordinary,” which replaces a “Come As You Are” campaign […]
- [How Applebee’s Date Night Pass builds on the chain’s marketing-led success](https://blog.arimk.com/social-media/how-applebees-date-night-pass-builds-on-the-chains-marketing-led-success/): Listen to the article 4 min This audio is auto-generated. Please tell us if you will have feedback. Applebee’s is bringing back its Date Night Pass loyalty offering for the third 12 months, per details shared with Marketing Dive. The Date Night Pass costs $100 and unlocks $600 in value through $50 discounts on a dozen orders, whether dine-in or take-out. With the return of the offer, Applebee’s is constant to look for methods to deliver value to loyalty members and construct on recent business successes that executives have partially attributed to strong marketing. The chain saw 4.9% and three.1% […]
- [Heinz taps into Super Bowl snack culture with novelty ketchup keg](https://blog.arimk.com/social-media/heinz-taps-into-super-bowl-snack-culture-with-novelty-ketchup-keg/): Listen to the article 2 min This audio is auto-generated. Please tell us if you’ve got feedback. Heinz is ensuring fans never run out of ketchup this Super Bowl with the KegChup, a novelty keg filled with the condiment, in response to information shared with Marketing Dive. The concept for the product was teased on Instagram last 12 months, generating almost one million views and hundreds of interactions. In line with that initial success, fans will have the opportunity to win a KegChup via the brand’s Instagram. The KegChup is dropping just weeks before Super Bowl LX on Sunday, Feb. […]
- [Coke’s World Cup campaign taps into unifying power of fan emotions](https://blog.arimk.com/marketing/video-marketing/cokes-world-cup-campaign-taps-into-unifying-power-of-fan-emotions/): Listen to the article 3 min This audio is auto-generated. Please tell us if you have got feedback. Coca-Cola unveiled its global campaign as official soft drink sponsor of the FIFA World Cup, with ads that rework Van Halen’s “Jump” as an anthem for fan excitement, based on a press release.  The brand will release three TV spots within the lead-up to the World Cup in June with the primary, “Bubbling Up,” showing on a regular basis fans as they get stoked in regards to the soccer tournament. A second ad, “Uncanned Emotions,” is ready to drop in April while […]
- [Sociable: TikTok users balk under new US owners, boosting alternatives](https://blog.arimk.com/social-media/sociable-tiktok-users-balk-under-new-us-owners-boosting-alternatives/): Listen to the article 3 min This audio is auto-generated. Please tell us if you have got feedback. “Sociable” is the newest commentary on essential social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. TikTok’s American audience is revolting, because the app switches over to its new, Americanized version. With TikTok US separating from the worldwide version of the app, and converting to Oracle servers and control, many have raised concerns that the new entity will change to raised align with Republican talking points, on condition that the board of the new TikTok U.S. group […]
- [Retailers look beyond social feeds for brand storytelling in 2026](https://blog.arimk.com/entrepreneurship/retailers-look-beyond-social-feeds-for-brand-storytelling-in-2026/): Listen to the article 8 min This audio is auto-generated. Please tell us if you’ve got feedback. American Eagle’s marketing has been a lightning rod for discussion currently, but a number of the apparel retailer’s most experimental bets might be flying under the radar. In May, the brand launched a subscription-based Substack newsletter, Off The Cuff, with the primary issues guest-edited by After School author Casey Lewis.  It is probably not a Sydney Sweeney-level cultural event, however the concept speaks to how retail brands are exploring latest ways to leverage creators in the chase for authenticity while attempting to stay […]
- [WPP rolls production capabilities into new WPP Production unit](https://blog.arimk.com/marketing/b2b-marketing/wpp-rolls-production-capabilities-into-new-wpp-production-unit/): Listen to the article 2 min This audio is auto-generated. Please tell us if you’ve feedback. WPP is consolidating its production capabilities, including those from its global production company Hogarth, into one integrated unit called WPP Production, per a news release. The consolidated unit will officially launch on Feb. 23 and will probably be led by Richard Glasson, who has been global CEO of Hogarth. WPP Production will employ greater than 10,000 people in greater than 40 locations across the globe. Creative producers companywide will operate under a single global platform to foster collaboration. WPP Production also goals to tap into […]
- [WPP unites global production capabilities as WPP Production](https://blog.arimk.com/marketing/b2b-marketing/wpp-unites-global-production-capabilities-as-wpp-production/): Listen to the article 2 min This audio is auto-generated. Please tell us if you have got feedback. WPP is consolidating its production capabilities, including those from its global production company Hogarth, into one integrated unit called WPP Production, per a news release. The consolidated unit will officially launch on Feb. 23 and shall be led by Richard Glasson, who has been global CEO of Hogarth. WPP Production will employ greater than 10,000 people in greater than 40 locations across the globe. Creative producers companywide will operate under a single global platform to foster collaboration. WPP Production also goals to tap […]
- [YouTube's mixed messages over AI - Marketing Tech News](https://blog.arimk.com/marketing/content-marketing/youtubes-mixed-messages-over-ai-marketing-tech-news/): YouTube is giving with one hand, and taking with the opposite, with recent strategy statements from the corporate giving contradictory messages in regards to the use of AI on the platform. In a communication to the YouTube community on Wednesday, YouTube’s chief executive, Neal Mohan, stated that a key a part of the corporate’s strategy for 2026 is an initiative to lower the quantity of low-quality, AI-derived content that appears in users’ feeds. “As an open platform, we allow for a broad range of free expression while ensuring YouTube stays a spot where people feel good spending their time,” he […]
- [Sociable: TikTok signs off on US joint enterprise, securing app’s future](https://blog.arimk.com/social-media/sociable-tiktok-signs-off-on-us-joint-enterprise-securing-apps-future/): Listen to the article 5 min This audio is auto-generated. Please tell us if you might have feedback. “Sociable” is the newest commentary on necessary social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.  TikTok has now officially confirmed that it’s established a brand new joint enterprise with a gaggle of U.S. partners to satisfy the necessities of the Protecting Americans from Foreign Adversary Controlled Applications Act within the U.S., which is able to be sure that the platform stays in operation for U.S. users. As per TikTok: “Today, TikTok USDS Joint Venture LLC has been […]
- [TikTok experiments with ads built for discovery and decision making](https://blog.arimk.com/marketing/content-marketing/tiktok-experiments-with-ads-built-for-discovery-and-decision-making/): TikTok is expanding its ads for entertainment brands, with recent formats designed to attach viewers to shows, movies, and subscriptions more directly. The changes could matter for marketers attempting to justify short-form video spend by tying engagement to actions that finance teams care about, like subscriptions or ticket sales. That link has often been hard to prove on social platforms, where attention doesn’t all the time translate into outcomes. The recent options include Streaming Ads and a tool called New Title Launch. Both are designed for film studios and streaming services that want to achieve people already engaging with entertainment […]
- [Honda takes modular approach to Winter Olympics campaign creative](https://blog.arimk.com/marketing/video-marketing/honda-takes-modular-approach-to-winter-olympics-campaign-creative/): Listen to the article 3 min This audio is auto-generated. Please tell us if you’ve feedback. Honda is drawing parallels between high-performance athletes and engineering ingenuity for its first campaign because the official automotive partner of Team USA, according to a press release.  “This is The Power of Dreams” is anchored around 10 Olympic and Paralympic athlete ambassadors, flipping between them playing their respective sports and Honda constructing and testing its vehicles. The campaign is led by two 60-second TV spots, with the creative set to premiere during NBC’s Opening Ceremony. The effort is designed to be modular, allowing Honda […]
- [TikTok ups bid to entertainment marketers with latest ad solutions](https://blog.arimk.com/social-media/tiktok-ups-bid-to-entertainment-marketers-with-latest-ad-solutions/): Listen to the article 3 min This audio is auto-generated. Please tell us if you could have feedback.   TikTok is attempting to make itself more friendly to advertisers inside the larger entertainment ecosystem with two recent ad products directed at helping streaming platforms and entertainment studios promote their content, according to a press release. The recent products, that are being announced at Sundance Film Festival this week, are TikTok Streaming Ads, powered by Smart+, and New Title Launch. The former is designed to help streamers showcase personalized content to TikTok users, while the latter is supposed to drive subscriptions […]
- [How Macy’s is flexing its Style Crew affiliate program beyond social media](https://blog.arimk.com/entrepreneurship/how-macys-is-flexing-its-style-crew-affiliate-program-beyond-social-media/): Listen to the article 6 min This audio is auto-generated. Please tell us if you could have feedback. The creator economy is on a growth streak, and because the segment continues to evolve and mature, marketers have steadily upped their investments within the space. For Macy’s, that has meant expanding its Style Crew affiliate marketing program, an effort that currently includes over 600 influencers and is projected by the brand to grow to a complete of 1,000 members.  Macy’s Style Crew first launched in 2017 as an worker ambassador program with 20 members, but expanded in 2020 to welcome outside creators. […]
- [Netflix targets $3B in ad revenue while Warner Bros. deal looms](https://blog.arimk.com/marketing/video-marketing/netflix-targets-3b-in-ad-revenue-while-warner-bros-deal-looms/): Listen to the article 3 min This audio is auto-generated. Please tell us if you’ve gotten feedback. Netflix greater than doubled its revenue derived from promoting in 2025 and says it’s heading in the right direction to attain an identical rate of growth for the segment this yr, in accordance with an earnings statement. The streaming giant generated over $1.5 billion in ad revenue in 2025, its third yr selling ads and a period where the business shifted focus to a collection of in-house ad tech after previously counting on Microsoft.  Looking ahead, Netflix will proceed developing its technology, sales […]
- [Why Hershey’s first campaign in 8 years kicks off with an Olympics tie-in](https://blog.arimk.com/social-media/why-hersheys-first-campaign-in-8-years-kicks-off-with-an-olympics-tie-in/): Listen to the article 5 min (*8*) This audio is auto-generated. Please tell us if you’ve gotten feedback. Hershey’s today launched the brand’s first major creative effort in eight years, per details shared with Marketing Dive. The “It’s Your Happy Place” platform is launching ahead of the 2026 Olympic and Paralympic Winter Games in Milano Cortina and can span creative, social and digital executions. To support what the marketer describes as an effort to reinvigorate its flagship brand, parent Hershey Company is increasing the brand’s marketing budget by 20%, in response to The Wall Street Journal. The platform focuses on […]
- [AI email marketing - what marketers need to know](https://blog.arimk.com/marketing/content-marketing/ai-email-marketing-what-marketers-need-to-know/): AI tools have gotten a standard sight in email marketing activities, but their effectiveness relies on how well the technology is integrated into existing systems and changing processes contained in the marketing function. The approach that gets meaningful results focuses on governance, data quality, and measurement. Regardless of the main points of any implementation of AI on this context, it’s fair to say up front that AI works best when treated as a part of the marketing infrastructure fairly than a media creation tool. As is the case in any software integration, the success of AI in email campaigns relies […]
- [Marketing learned how to grab attention, but forgot what to do with it](https://blog.arimk.com/marketing/b2c-marketing/marketing-learned-how-to-grab-attention-but-forgot-what-to-do-with-it/): I remember seeing the famous Dollar Shave Club business “Our Blades are F***ing Great” for the primary time. Someone walked up to my desk and said, “You have gotten to see this.” It’s actually absurd, but that was the purpose. It got the purpose across  —  “Dollar Shave Club’s razors are higher, cheaper and easier to get than competitors.” Within two days, Dollar Shave Club had 12,000 orders and crashed their servers. Within three years, they hit $152 million in revenue. In 2016, Unilever bought them for $1 billion.  I didn’t realize it on the time, but I used to […]
- [GEO Service Pricing: Structuring Your Agency’s AI Search Packages](https://blog.arimk.com/artificial-intelligence/geo-service-pricing-structuring-your-agencys-ai-search-packages/): If you’re running an agency and advising brands/clients or AI visibility, you’ve probably felt the stress already. Everyone agrees that generative engine optimization matters. Few agree on what GEO service pricing should actually seem like.  We’re at an inflection point. AI-driven search experiences are reshaping discovery, trust, and decision-making at speed. McKinsey estimates that generative AI could unlock $4.4 trillion in annual productivity gains across industries, with marketing and sales amongst essentially the most impacted functions. At the enterprise level, 34.7% of organizations use AI for marketing or sales purposes. All of those confirm how central these technologies have turn […]
- [YouTube revamps visual identity as entertainment landscape shifts](https://blog.arimk.com/social-media/youtube-revamps-visual-identity-as-entertainment-landscape-shifts/): Listen to the article 3 min This audio is auto-generated. Please tell us if you might have feedback. YouTube is revamping its visual identity to raised unify various features of its business and firm up a positioning as a broad-based entertainment brand, in keeping with a press release.  Changes include a brand new illustration style and a display typeface, called YouTube Display, that’s inspired by the positioning’s logo. In addition, the Google-owned platform is introducing its first motion identity, meant to capture elements of YouTube content such as camera shake.  YouTube’s in-house creative team is behind the work, with Sharp […]
- [IAB launches Event and Conversion API to standardize advertisers’ shared data](https://blog.arimk.com/marketing/b2c-marketing/iab-launches-event-and-conversion-api-to-standardize-advertisers-shared-data/): The IAB Tech Lab has introduced the Event and Conversion API (ECAPI) to standardize how advertisers communicate key marketing events and conversions to platforms and partners. It’s open for public comment through February 20, 2026. The goal? Less friction, more clarity. “Advertisers and platforms are already doing this in parallel,” said Anthony Katsur, CEO of IAB Tech Lab, in an announcement. “ECAPI gives everyone a shared foundation so teams can give attention to results, not infinite integrations.” Dig deeper: 5 ways to improve marketing measurement in 2026 At its core, ECAPI defines a standard set of full-funnel events — from […]
- [How brands can assert control as AI rewrites advertising’s playbook](https://blog.arimk.com/marketing/b2b-marketing/how-brands-can-assert-control-as-ai-rewrites-advertisings-playbook/): The age of artificial intelligence is here, and marketers in 2026 face a brand new landscape where the technology is woven into nearly every aspect of the promoting industry. AI is changing how campaigns are created, deployed and measured, and will help marketers finally deliver on holy grails like personalization at scale and closed-loop measurement as emerging channels, from connected TV to retail media, develop into performance driven. But there’s still lots of work that should be done to bring those guarantees to fruition. As stakeholders jockey for position, often promising one-stop shops and turnkey solutions powered by AI, the […]
- [Gen Z is changing where marketing begins, not just where it ends](https://blog.arimk.com/marketing/content-marketing/gen-z-is-changing-where-marketing-begins-not-just-where-it-ends/): For many marketing teams, the change did not occur overnight. Campaigns that when delivered regular results began to feel less predictable, especially when trying to succeed in Gen Z audiences. Channels that used to drive attention began to lose traction. Over time, a pattern became clear: Gen Z was responding in a different way, and familiar marketing assumptions were not reliable. Generation Z sits on the centre of that shift. The group is not within the background — it already drives a growing share of consumer spending. Research shows Gen Z’s global spending power could reach around $12 trillion by […]
- [Measuring GEO KPI: Tracking Success in Generative Search](https://blog.arimk.com/artificial-intelligence/measuring-geo-kpi-tracking-success-in-generative-search/): GEO KPIs are likely to surface right after a really familiar moment: you’ve decided to speculate in GEO, aligned stakeholders, and began adapting content for generative search. And then someone asks the follow-up query: how are we actually going to measure this? Visibility inside generative answers, citations in AI summaries, and brand inclusion without clicks all feel useful. However, without clear benchmarks, they’re hard to defend. This is why measuring GEO KPI performance becomes the true test of any GEO strategy. We also know that the way in which people discover information has already shifted. According to research cited in […]
- [How to tell if you have too many tools in your stack](https://blog.arimk.com/marketing/b2c-marketing/how-to-tell-if-you-have-too-many-tools-in-your-stack/): Every week, there’s a brand new AI-powered marketing tool promising to revolutionize your workflow. It’s tempting to try all of them. But here’s what’s actually happening: marketing stacks are more cluttered than ever, teams are overwhelmed, and most tools are sitting unused while the bills keep coming. The real problem isn’t that you don’t have enough tools. It’s that you have too many, and most of them aren’t pulling their weight. Marketing technology debt isn’t nearly unused subscriptions. It’s the collected cost of complexity, integration failures, and team frustration that builds up over time. Think about it: Every latest tool […]
- [Why Dos Equis revived the Most Interesting Man amid category headwinds](https://blog.arimk.com/social-media/why-dos-equis-revived-the-most-interesting-man-amid-category-headwinds/): Listen to the article 5 min This audio is auto-generated. Please tell us if you’ve feedback. Dos Equis is bringing back “The Most Interesting Man in the World,” the iconic brand character and campaign that it sunset in 2016, per details shared with Marketing Dive. The original campaign ran for a decade and helped to greater than triple the size of the beer brand, per parent company Heineken USA’s internal sales volume data.  “It was so iconic, such an element of the brand and we felt it still had a task to play in the current day, although it had […]
- [E.l.f. and Liquid Death reunite for Lip Embalms on TikTok Shop](https://blog.arimk.com/social-media/e-l-f-and-liquid-death-reunite-for-lip-embalms-on-tiktok-shop/): Listen to the article 3 min This audio is auto-generated. Please tell us if you’ve gotten feedback. E.l.f Cosmetics and Liquid Death have brought their seemingly incongruous brands together again, this time for a line of limited-edition lip balm products, in response to a press release.   The products, e.l.f. x Liquid Death Lip Embalms, can be found through the cosmetic brand’s website and TikTok Shop. Each is inspired by a Liquid Death flavor, from Severed Lime to Sweet Reaper, and comes packaged in a mini replica of a Liquid Death can.   To promote the offering, the businesses have revived their death-metal […]
- [How to Get Cited by AI: 6 GEO Tactics for the Generative Search Era](https://blog.arimk.com/seo/how-to-get-cited-by-ai-6-geo-tactics-for-the-generative-search-era/): You may need heard that web optimization is dead and that the only thing you’ve to care about now could be GEO. Well, in point of fact, this is way from the truth. In fact, the whole web optimization vs. GEO battle shouldn’t be a battle in any respect. Because GEO can only work when it’s built on top of strong web optimization. Still, after all, generative search has introduced quite a few changes. And understanding them is a must to get cited by AI and stay visible in the LLM era. These are exactly the things we’ll address in […]
- [M&M’s spokescandies suit up as Marvel superheroes for global campaign](https://blog.arimk.com/marketing/video-marketing/mms-spokescandies-suit-up-as-marvel-superheroes-for-global-campaign/): M&M’s’ spokescandy mascots are donning superhero attire as a part of a global campaign with Disney’s Marvel Studios, in line with a press release. Debuting in late January and eventually spanning 65 markets, the collaboration spans digital content, experiences, prize giveaways, merchandise and 7 limited-edition packs displaying different spokescandies outfitted as comic book fixtures like Wolverine, Deadpool and Daredevil.   In latest videos, the spokescandies arrive at Marvel Studios for auditions that go haywire as they struggle with stunts and remembering their lines. The blockbuster team-up will expand as Disney stokes anticipation for the subsequent Marvel installments, “Spider-Man: Brand New Day” and […]
- [IAB launches AI transparency and disclosure framework](https://blog.arimk.com/marketing/b2c-marketing/iab-launches-ai-transparency-and-disclosure-framework/): The IAB is entering into the AI accountability conversation with a brand new framework aimed squarely at one among marketers’ biggest open questions: when, exactly, should AI use be disclosed in promoting? On Thursday, the trade group rolled out its first AI Transparency and Disclosure Framework, positioning it as a practical guide for brands, agencies, publishers and platforms navigating generative AI at scale. Rather than imposing blanket disclosure rules, the framework adopts a risk-based approach that focuses on consumer impact — disclosing AI use only when it materially affects authenticity, identity or representation in ways that might mislead people. Dig […]
- [Norwegian Cruise Line brings back ‘90s tagline for platform, campaign](https://blog.arimk.com/marketing/video-marketing/norwegian-cruise-line-brings-back-90s-tagline-for-platform-campaign/): Listen to the article 3 min This audio is auto-generated. Please tell us if you could have feedback. Norwegian Cruise Line debuted a brand new brand platform, “It’s Different Out Here,” inspired by its ‘90s tagline with the identical name, the corporate announced this week. The platform nods to the brand’s history and reinforces the concept that memories matter greater than offerings, pushing back against an industry often focused on amenities. A brand new visual identity embraces the buyer’s standpoint to supply a way of presence. The accompanying campaign, “For All Maritime,” spans TV, out-of-home, digital, social and radio and celebrates […]
- [Companies aren’t looking for storytellers. They’re looking for meaning.](https://blog.arimk.com/marketing/b2c-marketing/companies-arent-looking-for-storytellers-theyre-looking-for-meaning/): The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the center. Some argued that organizations have already got storytellers and easily need to present them the liberty to exercise their skills. Others celebrated storytelling as a newly recognized strategic skill, essential in a world saturated with AI-generated content. Both sides are partially correct, but each miss the deeper issue: What firms are fighting isn’t storytelling. It’s sense-making. Why storytelling suddenly feels urgent The growing interest in storytelling roles isn’t nearly telling […]
- [Do You Actually Need a GEO Agency — or Can Your SEO Team Handle Generative Search?](https://blog.arimk.com/artificial-intelligence/do-you-actually-need-a-geo-agency-or-can-your-seo-team-handle-generative-search/): For many brands, a GEO agency not seems like an experiment. As generative search becomes embedded in how people discover, compare, and choose, GEO services are moving from “interesting” to operationally relevant. That shift raises a real query inside marketing teams: is working with a GEO agency now a necessity, or can an in-house SEO team evolve quickly enough to maintain pace? This isn’t a theoretical discussion anymore. Generative AI is already reshaping how people search, evaluate options, and make decisions. According to research “Generative Engine Optimization (GEO): The Mechanics, Strategy, and Economic Impact of the Post-Search Era,” the digital […]
- [For retail brands, TikTok Shop’s rise brings viral success — and disruption](https://blog.arimk.com/social-media/for-retail-brands-tiktok-shops-rise-brings-viral-success-and-disruption/): Listen to the article 5 min This audio is auto-generated. Please tell us if you have got feedback. NEW YORK — TikTok has drawn droves of marketers for its ability to show products of all stripes, from Stanley tumblers to cranberry juice, into viral sensations. Since the social platform launched its Shop e-commerce marketplace within the U.S. slightly over two years ago, brands have gotten higher at quantifying just how much video crazes are translating into sales. TikTok Shop’s stature is growing enough to influence how retailers take into consideration product mix, demand forecasting and content strategy, in line with […]
- [9 marketing predictions for 2026 as AI fuels polarity](https://blog.arimk.com/entrepreneurship/9-marketing-predictions-for-2026-as-ai-fuels-polarity/): Listen to the article (*9*)17 min This audio is auto-generated. Please tell us if you might have feedback. The sense of a stable middle ground will proceed to erode across several elements of marketing in 2026. Studies indicate the center class is thinning, altering necessary consumer milestones. Monoculture can be on the wane as people spend more time engaged with algorithms hypertailored to their interests. On the industry front, marketing services are gravitating toward two polarities within the wake of historic consolidation: White-glove models and plug-and-play ones built around artificial intelligence. Feeling a number of the most pain from these […]
- [5 ways to strengthen your brand in the age of AI](https://blog.arimk.com/marketing/b2c-marketing/5-ways-to-strengthen-your-brand-in-the-age-of-ai/): AI has been changing the way users seek for and interact with information, in addition to how they discover and interact with brands. Today, users increasingly depend on generative AI systems, including AI summaries and LLM chatbots, to find out about brands and related information. As a result, brand perception is well shaped by these systems, which interpret information on the user’s behalf. Due to this dynamic, brands must deal with clarifying and reinforcing their messaging across all channels to mitigate weak signals and proper misperceptions, thereby staying competitive.  Strengthening your brand in the age of AI means intentional alignment […]
- [Inside Google’s push to blend AI chat and online shopping](https://blog.arimk.com/marketing/content-marketing/inside-googles-push-to-blend-ai-chat-and-online-shopping/): Search and shopping are starting to collapse into the identical place, as AI-driven interfaces encourage users to move from questions to purchases without leaving the conversation. Google is now applying that AI-driven shopping approach directly to its search and promoting systems. Instead of moving from a question to a product page to a checkout screen, users are being encouraged to stay inside a single conversational flow. According to reporting by the Financial Times, Google is expanding its AI-powered shopping experience by embedding personalised ads directly into its AI chat interface. The effort is built around what the corporate calls a […]
- [Disney unveils TikTok-like vertical video, AI video generation tool](https://blog.arimk.com/marketing/b2b-marketing/disney-unveils-tiktok-like-vertical-video-ai-video-generation-tool/): Listen to the article 3 min This audio is auto-generated. Please tell us if you have got feedback. Disney unveiled a slate of latest features, including a TikTok-like vertical video format, for its digital platforms, as a part of the sixth annual Global Tech & Data showcase at CES, per details shared with Marketing Dive. The vertical video format will probably be used across categories and content types, including news and entertainment. Last yr, Disney-owned ESPN introduced a vertical video format on its app. The company also introduced recent creative and measurement tools, including a video generation tool that may […]
- [Why Recess is rethinking Dry January as drinking trends toward moderation](https://blog.arimk.com/entrepreneurship/why-recess-is-rethinking-dry-january-as-drinking-trends-toward-moderation/): Listen to the article 3 min This audio is auto-generated. Please tell us if you could have feedback. Recess, the functional beverage brand, is calling for an end to Dry January, the trend that sees consumers quit alcohol for the primary month of the 12 months to reset their health and wellness, per details shared with Marketing Dive. A brand new campaign, which launched the primary week of January, focuses on moderation and comes as other functional and nonalcoholic brands — including Athletic Brewing, Hopwtr and Seedlip — make renewed pitches to those abstaining from alcohol entirely.  “Every other alcohol alternative […]
- [Shopify wants to put commerce inside every AI conversation](https://blog.arimk.com/marketing/b2c-marketing/shopify-wants-to-put-commerce-inside-every-ai-conversation/): Shopify announced the Universal Commerce Protocol (UCP) yesterday, an open standard co-developed with Google that lets AI agents connect directly to merchants and complete transactions. Alongside the protocol, Shopify is rolling out native commerce experiences across major AI platforms, including Google’s AI Mode in Search, the Gemini app, Microsoft Copilot and ChatGPT — all managed centrally through Shopify’s admin. The big idea is straightforward: if consumers are shopping inside AI conversations, merchants need a way to sell there without rebuilding their stack for every latest assistant or platform. UCP is designed to give AI agents a shared, interoperable way to […]

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