ariMarketing News
Wednesday, March 29, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語ru Русскийes Españolta தமிழ்th ไทยtr Türkçe
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Hot Pockets leans into gaming community with creator contest

September 2, 2022
in Entrepreneurship
109 1
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Nestle brand Hot Pockets has partnered with tech companies Elgato and Corsair to tap into the gaming community with its One20 platform and creator contest, according to a press release.
  • Creators can enter the One20 Contest by uploading a two-minute video to Twitter using the hashtag #One20Contest. Over the next year, 12 winners will be named — one per month — and will receive tech and gaming prizes. Hot Pockets has pledged over $100,000 to reward the winners, each of whom will also become its brand ambassadors.
  • The contest is part of the brand’s efforts to adopt a consumer-centric approach and signifies the growing popularity of marketing to the gaming community.

Hot Pockets’ One20 platform and contest is a clear nod to the evolving interest by brands to appeal to the gaming community — the not-so-niche market projected to surpass 3 billion people this year — while also tapping into creator-led tactics and the growing influencer marketing space.

Positioned to elevate creator voices, the One20 contest will have a monthly entry period where all gamers interested can tweet a two-minute video of them talking about what they do. Videos will later be reviewed by a panel of judges which includes professional esports commentator and host Alex “Goldenboy” Mendez. Of the entrants, 30 will be named finalists each entry period based on creativeness and personality, among other factors. The poll will then be narrowed down to 10 people, with the gaming community ultimately voting to name one winner.

Those who win will receive a suite of gaming products including a facecam and ring light and a Corsair gaming laptop and headset. They will also receive a year’s supply of Hot Pockets and a limited-edition microfreezer, among other branded merchandise, and will become brand ambassadors for the company — an additional push that will further expose its name in the gaming space. By launching its own creator platform, Hot Pockets also has the opportunity to retrieve key consumer data for future efforts.

While many brands have more recently made their entry into the gaming world, Hot Pockets has long attempted to befriend the community as a way to win-over younger consumers, the primary gamer demographic, after noticing its parent-focused marketing approach was threatening the brand’s shot at longevity. In 2020, it launched the Hot Pockets for Bits program in collaboration with Amazon’s Twitch streaming platform, a campaign that played off of “Twitch Bits,” or virtual tips that viewers can gift their favorite creators. The program’s duration was cut in half from six weeks to three following overwhelming success, having sold nearly 12 million bits and garnering a sponsored stream watch-time equivalent to 115 years.

Hot Pockets’ latest move follows similar activations from other brands, including Denny’s, which recently partnered with Complexity Gaming to promote diversity in gaming via Twitch streams with “pancake drop” prize giveaways. Kellogg’s Frosted Flakes brand mascot Tony the Tiger also entered the gaming space, partnering with Twitch’s Brand Partnership Studio to transform into an interactive VTuber. Broader efforts have also been made, like Coca-Cola Creations’ Zero Sugar-Byte flavor, which attempts to play off of Fortnite hype by being “pixel flavored.”

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

How Progressive Web Apps Are the Future for Digital Product Solutions

Next Post

Comscore makes progress toward alternative currencies

Related Posts

WPP expands influencer marketing buy-in with Goat acquisition
Entrepreneurship

WPP expands influencer marketing buy-in with Goat acquisition

March 27, 2023
Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline
Entrepreneurship

Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline

March 24, 2023
Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney
Entrepreneurship

Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

March 22, 2023
MLS strikes TikTok partnership as threat of US ban looms
Entrepreneurship

MLS strikes TikTok partnership as threat of US ban looms

March 20, 2023
Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push
Entrepreneurship

Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

March 17, 2023
Sephora, TikTok launch content creator program
Entrepreneurship

Sephora, TikTok launch content creator program

March 16, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Pepsi embraces maximalism for first visual overhaul in 14 years

Pepsi embraces maximalism for first visual overhaul in 14 years

March 28, 2023
Heinz rejects imposters for ‘Ketchup Fraud’ campaign

Heinz rejects imposters for ‘Ketchup Fraud’ campaign

March 28, 2023
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

March 28, 2023
Fox’s Tubi boosts AVOD offering with planning, measurement deals

Fox’s Tubi boosts AVOD offering with planning, measurement deals

March 27, 2023
Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You

Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You

March 27, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.