B2C Marketing

Validity announced yesterday its purchase of Litmus, an email optimization and testing solutions provider. The acquisition...

Big Tech’s AI spending will get an enormous hit of reality regardless of how World War...

I recently bought a pair of Beats headphones — not because I desperately needed latest audio...

The tariff war between the U.S. and the remaining of the world is wreaking havoc on...

Businesses need to decrease customer effort in the event that they want to improve the perception...

Most marketers define their competition too narrowly — and it’s costing them. They deal with corporations...

At the top of 2024 and the dawn of 2025, customer data platforms (CDPs) were the...

What if the important thing to customer loyalty isn’t faster shipping or flashier ads but a...

Thanks to AI, marketers are using more tools than ever, and more are homegrown, in line...

In MarTech’s “MarTechBot explains all of it” feature, we pose a matter about marketing to our...