B2C Marketing
Martech 2026: AI drives a major industry reset
{ "@context": "https://schema.org", "@type": "EvaluationNewsArticle", "headline": "Martech 2026: AI drives a major industry reset", "description": "This...
Read more
Vibe coding is hollowing out the martech stack fast
{ "@context": "https://schema.org", "@type": "AnalysisNewsArticle", "headline": "Vibe coding is hollowing out the martech stack fast", "description":...
Read more
Apple Maps’ ads shift focus to context and intent
{ "@context": "https://schema.org", "@type": "AnalysisNewsArticle", "headline": "Apple Maps ads shift focus to context and intent", "description":...
Read more
Why AI personalization comes with strict limits
Consumers are still concerned about privacy, but they're getting more comfortable trading data for higher product...
Read more
Walmart says ChatGPT checkout converted 3x worse than its own website
Walmart just ran a real-world test of agentic commerce, and the outcomes weren’t encouraging. Purchases accomplished...
Read more
Why confidence, not performance, is shaping media spend
{ "@context": "https://schema.org", "@type": "EvaluationNewsArticle", "headline": "Why confidence, not performance, is shaping media spend", "description": "Despite...
Read moreMost consumers use AI, but few fully trust it
AI is already influencing how consumers discover products and make decisions. But a brand new global...
Read moreHow to wreck your brand in 30 seconds
People may debate which Super Bowl ad was the perfect, but there’s no doubt which was...
Read moreActiveCampaign’s latest move signals the era of self-driving campaigns
With last week’s acquisition of Feedback Intelligence, ActiveCampaign just made a daring bet on where marketing...
Read more
Performance marketing is being rewritten by AI
Every 12 months, Spotify Wrapped reminds marketers of an uncomfortable truth: AI isn’t just supporting marketing...
Read more
