B2C Marketing

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to...

The economy has finally replaced COVID as the main source of anxiety for consumers as brands...

Apple is adding BIMI (brand indicators for message identification) to its next round of iOS 16...

A recent story from the world of politics is a great illustration of the need for...

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through...

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0, a joint effort between the...

Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on...

Retail media networks are a hot new thing that’s been around for decades. Its roots go...

Nearly half of consumers in the U.S., U.K. and Australia are consciously spending less due to...

Image courtesy Cherry Bombe After a long career in publishing that included stints at Harper’s Bazaar...