B2C Marketing
Why AI personalization comes with strict limits
Consumers are still concerned about privacy, but they're getting more comfortable trading data for higher product...
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Walmart says ChatGPT checkout converted 3x worse than its own website
Walmart just ran a real-world test of agentic commerce, and the outcomes weren’t encouraging. Purchases accomplished...
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Why confidence, not performance, is shaping media spend
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Read moreMost consumers use AI, but few fully trust it
AI is already influencing how consumers discover products and make decisions. But a brand new global...
Read moreHow to wreck your brand in 30 seconds
People may debate which Super Bowl ad was the perfect, but there’s no doubt which was...
Read moreActiveCampaign’s latest move signals the era of self-driving campaigns
With last week’s acquisition of Feedback Intelligence, ActiveCampaign just made a daring bet on where marketing...
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Performance marketing is being rewritten by AI
Every 12 months, Spotify Wrapped reminds marketers of an uncomfortable truth: AI isn’t just supporting marketing...
Read more75% of marketers say their measurement systems are falling short
Three out of 4 marketers say their current approaches to measurement — including attribution, incrementality and...
Read more57% of consumers trust brands more when they use AI, study finds
Are consumers finally cozying as much as AI? After years of research showing consumers dislike the...
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How to make retargeting emails drive more sales during promotions
In MarTech’s “MarTechBot explains all of it” feature, we pose a matter about marketing to our...
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