B2C Marketing

Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their...

Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital...

This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got...

The metaverse talk over the last year unlocked the creativity of marketers to imagine how they...

At CES, OTT streaming service Roku unveiled new HD and 4K TVs. These first-ever Roku-branded sets...

Consumers spent $211.7 billion online in November and December 2022, representing a new ecommerce record and...

Data is at the center of what marketers do, and this will be a prime focus...

Retail media networks have taken digital advertising by storm over the last two years. The close...

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and...

Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined...