Video Marketing

It’s just weeks into 2023 and stakeholders throughout the media-marketing ecosystem have already moved pieces on...

Netflix said it is pleased with early progress on an ad-supported tier that launched in November...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects...

Pepsi is touting a reformulation of its zero-sugar soda in new ads running around the NFL...

Nielsen said an anticipated cross-platform measurement product will hit the market Jan. 11 in a news...

YouTube might become the new home of NFL Sunday Ticket, a subscription package that lets football...

Economic woes have weighed on media budgets in recent months, but that hasn’t dampened marketing excitement...

Hyundai announced it is the presenting sponsor of a new live game show on Twitch called...

White Claw and Netflix teamed to create a limited-edition murder mystery game, “Crack the Claw,” timed...

Disney on Dec. 8 launched an ad-supported option for its Disney+ streaming service, the entertainment company...