Video Marketing
Viant seeks CTV edge with IRIS.TV acquisition
Programmatic ad company Viant Technology has acquired connected TV content data platform IRIS.TV, the businesses announced....
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Target debuts ‘weirdly hot’ Santa for second holiday advertising push
Target has unveiled a second holiday marketing campaign, introducing a fictional store team member named Kris, who...
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Kroger plans Shop the Scene experience on Hulu for holiday campaign
Kroger is focusing on the power of togetherness for a digital-focused holiday campaign, in accordance with...
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DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live...
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Amazon’s holiday campaign spotlights classic song, acts of kindness
Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on...
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SharkNinja and David Beckham help consumers ‘Ninja the Holidays’
SharkNinja launched a worldwide holiday campaign for its Ninja brand, entitled “Ninja the Holidays,” starring global...
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Inside Disney’s increasingly global approach to selling holiday ads
It could also be Halloween, but Disney Advertising has nothing to be afraid of: The media...
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Amazon trumpets new AI-powered tools for marketers as costs soar
Amazon’s revenue derived from promoting rose 19% 12 months over 12 months to $14.33 billion in...
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Etsy focuses on gifts with a personal touch in sprawling holiday campaign
Etsy launched its holiday marketing campaign, “Give ‘I get you’ gifts,” with a media plan that features...
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Google ads performance robust despite existential threats
Google’s revenue derived from promoting rose 10% yr over yr to $65.85 billion in Q3, in...
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