Marketing

Every channel in your plan quietly forces a trade-off. Search and social are easy to focus...

People have been saying cold outreach is dead for years. Yet businesses proceed to make use...

Marketing teams are using AI tools in performance marketing for campaign production, segmentation, reporting, and proposals....

A recent productivity research document from Adobe has claimed that US full-time staff estimate losing 91 business...

{ "@context": "https://schema.org", "@type": "AnalysisNewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://martech.org/the-marketing-variable-no-dashboard-can-measure/" }, "headline": "The marketing variable...

Gap Inc. is expanding its use of AI, data, and automation across its marketing operations, covering...

Agencies are increasingly expected to deliver greater than campaigns. Clients want integrated systems — ones where...

{ "@context": "https://schema.org", "@type": "EvaluationNewsArticle", "headline": "The Real AI Opportunity Is Creating New Value", "description": "While...

For years, programmatic buyers could see who got paid in a transaction. They rarely saw every...

Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile...