Marketing

December 2, 2025

Holiday planning is an enormous effort, not only for traditional retailers but for anyone doing business...

Content Marketing

Explained: How zero-click and AI search are changing marketing

December 2, 2025

For years, web sites relied on clicks from Google to usher in readers, buyers, and leads....

Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts

B2B Marketing

Omnicom outlines new agency structure as IPG deal sharpens AI, data focus

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B2C Marketing

What happens when no one clicks anymore

ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites....

B2B Marketing

Wpromote acquires Giant Spoon, merging performance, creative proficiencies

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B2B Marketing

Why your agency’s state of incorporation should be a core business decision

For a modern marketing agency, the selection of where to include is greater than a legal...

Video Marketing

Maybelline taps into microdrama trend with holiday content series

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Digital Marketing

Content marketing trends in 2026: Why your brand needs more than blogs and social media posts

Content marketing in 2026 is entering a far more demanding phase. The old comfort zone of...

B2C Marketing

Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins

Consumers didn’t wait for Black Friday or Cyber Monday to open their wallets this yr. U.S....

Content Marketing

Why AI companies want to turn chat apps into shopping helpers