Marketing

Eagerness abounds in relation to marketers’ intention to indicate up for Super Bowl LIX on Feb....

Publicis Sapient is expanding its partnership with Google Cloud, making a dedicated business unit to help...

Connected TV (CTV) ad spend within the U.S. is anticipated to proceed growing over the following...

As the vacation shopping season approaches, Black Friday is poised to be again a significant sales...

In Texas, digital marketing is greater than a service—it’s a cornerstone of business success. In other words,...

Zeta Global’s stock price jumped 15% yesterday as the corporate issued a detailed rebuttal to a...

Mediaocean has acquired Innovid, with plans to merge the ad-tech firm with its Flashtalking unit to...

Google is introducing latest shopping features that transform how consumers discover and compare products in-store and...

The Trade Desk unveiled a brand new smart TV operating system (OS) called Ventura that goals...

Kleenex keeps company among the many rare brands — like Band-Aid, Tupperware and Thermos — whose...