Marketing
Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments
Venmo, the digital payments platform owned by PayPal, launched a brand new campaign featuring “The...
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WPP Media launches AI-driven tool to push beyond ID-based targeting
WPP Media launched Open Intelligence June 3, claiming it's the industry’s first large marketing model (LMM)...
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Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
Lego launched a campaign that breaks down gender stereotypes around who qualifies as a “builder,” with...
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Report finds consumers want deals from AI, not simulated conversation
There is a growing disconnect between how brands use AI for customer experience and the way...
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What Makes Heinz Marketing Strategies & Campaigns So Effective?
Heinz is synonymous with ketchup in greater than 200 countries. The brand’s success is built on...
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Progressive comes to the rescue when Superman can’t in movie tie-up
Progressive is heading to the comic book world of Metropolis this summer through a tie-up with...
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GroupM becomes WPP Media as holding company prepares for future
WPP is rebranding its media properties – previously known as GroupM – as WPP Media to...
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Droga departs Accenture Song CEO post at fluid moment for creativity
David Droga is stepping down as CEO of Accenture Song at the top of the corporate’s...
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How tariffs are reshaping long-term strategies for brands and buyers
Consumer confidence has been increasingly volatile for the reason that presidential election. The latest administration’s higher...
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Coke pushes Gen Z to ditch digital noise and embrace summer fun
Coca-Cola is rolling out its summer campaign in North America with ads themed around unplugging from...
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