Marketing
AI referrals drive higher ecommerce traffic and conversions
US retailers are seeing stronger website performance from shoppers referred by large language models, in keeping...
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Consumers are ready for AI, but many brands are not
Marketers have spent years asking whether consumers are ready to purchase from AI. New research from...
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Hasbro launches Sixth Wall studio for AI character licensing
Hasbro is making a recent route for licensing its characters in AI media and interactive experiences,...
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Beyond the Welcome Email: Building a Full-Lifecycle Email Automation Strategy That Actually Converts
Email automation has develop into table stakes for e-commerce and DTC brands. Most businesses arrange a...
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AI shopping tools are widely used, but prompts remain a hurdle
Most web shoppers are already using AI while shopping, but many still struggle to get the...
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Brands want to be in and out of the closet for Pride Month
It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be each in and...
Read moreMarketing measurement is breaking under its own complexity
Marketers have more data than ever, but a brand new report from Bitly suggests they still...
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Sitecore deal targets brand visibility in AI search
Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how...
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Why AI and signal data are rewriting the rules of B2B lead generation
B2B lead generation goes through a reset. The tools and assumptions that defined the discipline for...
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Macy’s personalising AI bot drives basket values inside a few weeks
The US department store brand and household name, Macy’s, has rolled out a AI-powered chatbot in...
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