Marketing
DMWF Highlight: From framework to reality: Scaling hyper-personalisation with Greene King
Personalisation has change into one of the vital talked-about ambitions in modern marketing, yet for a...
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Outreach Marketing in 2026: Strategies, Suggestions, and Real Examples
Outreach marketing has at all times been about starting conversations. But the version that worked just...
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Microsoft prepares AI Max for Search pilot across Bing and Copilot
Microsoft Advertising is preparing an open pilot of AI Max for Search campaigns in May, as...
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Vibe coding is hollowing out the martech stack fast
{ "@context": "https://schema.org", "@type": "AnalysisNewsArticle", "headline": "Vibe coding is hollowing out the martech stack fast", "description":...
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Blockchain helps brands prove product authenticity without shoppers learning crypto
The OECD and EUIPO estimate that global trade in counterfeit goods reached USD 467 billion in...
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Agentic AI in marketing workflows gains traction among companies
Marketing operations are increasingly conducted through AI-mediated systems, based on McKinsey & Company. Agentic AI is...
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Email ROI claims meet a more complicated reality
While there are problems of scope in measuring return on investment, measuring costs was cited by...
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Choosing an email marketing platform to consolidate tech stacks
Marketing teams face increasing pressure to deliver results while managing a growing variety of tools. Many...
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The world’s largest ad holding company just bet its AI future on one vendor
Agentic marketing is the brand new battleground for agencies, and Publicis just picked a side. On...
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Top seven AI note takers for client meetings
Client meetings sit on the centre of contemporary service businesses. Revenue is negotiated there. The scope...
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