Marketing

“Have you ever clicked your mouse right here? You will.” So read the primary-ever banner ad,...

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions...

Marketers love AI, but consumers … not a lot. That’s the broad takeaway from our review...

Nature's Sunshine was founded greater than 50 years ago and was a pioneer in the herbal...

Publicis Groupe and Adobe today (March 18) expanded their global strategic partnership and can directly integrate...

  Coca-Cola Zero Sugar is tapping into March Madness hype with a brand new campaign that...

Macy’s has acquired the exclusive choice to develop a best-selling nonfiction book in regards to the...

The Coca-Cola Company has moved its media and data business in North America from WPP to...

Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S....

Wonder, which operates delivery-first restaurants and is parent to Blue Apron and Grubhub, has acquired content...