Entrepreneurship
Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power
Lysol is running a karaoke experience to promote its new Lysol Air Sanitizer, which claims to...
Read more
Why creator influence is primed to grow on heels of Hollywood strikes
Nature abhors a vacuum, and the twin strikes by the Writers Guild of America and Screen...
Read more
How Champion shifted its brand name from a noun to a verb with new campaign
Champion has long been associated with sports, a popularity it built over many years manufacturing uniforms...
Read more
McCann streamlines social, influencer services under new content studio
Interpublic Group’s McCann is consolidating its social media and influencer marketing services under a new unit,...
Read more
How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign
Lowe's earlier this 12 months renewed a partnership with the NFL that originated in 2019. In...
Read more
World Surfing League promotes finals with Candy Crush tournament
Popular match-three mobile game Candy Crush Soda Saga has teamed with the World Surf League (WSL)...
Read more
Heineken combines PC with beer fridge in overture to hardcore gamers
Heineken’s Brazil group and Publicis Groupe’s LePub Brazil have designed a functioning gaming PC that doubles...
Read more
Nissan soups up ‘Heisman House’ with Zillow, creator partnerships
Nissan is souping up its long-running “Heisman House” program celebrating Heisman Trophy winners through a Zillow...
Read more
Trolli brings multiplayer game PUBG to life with scavenger hunt experience
Trolli is dropping into the PAX West gaming convention running from Sept. 1-4 with a scavenger...
Read more
How Häagen-Dazs met its $1.5M commitment to underrepresented creators
In the wake of worldwide protests against racism and police violence in the summertime of 2020,...
Read more
Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.
Learn more