Entrepreneurship
Why Tide is shifting to social-first marketing for its latest NFL blitz
Tide’s association with the NFL runs nearly as deep because the stains its products claim to...
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‘Merry and brilliant’: How marketers are evolving for ambitious holiday shoppers
The 2024 holiday season is nearing a fever pitch as Thanksgiving and Black Friday approach and...
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Publicis again raises guidance as personalization bets attract clients
Publicis Groupe saw organic revenue increase 5.8% yr over yr in Q3 and again upgraded its...
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Rare Beauty celebrates ‘Every Side of You’ for first global campaign
Rare Beauty, the cosmetics brand founded by singer and actor Selena Gomez, launched its first global...
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Moët Hennessy on balancing generative AI hype with luxury expectations
NEW YORK — The honeymoon period for generative artificial intelligence (AI) could also be waning for...
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McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
McDonald’s is promoting the Oct. 10 debut of the Chicken Big Mac with a campaign that...
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Marketing Dive Trendline on Retail Marketing
By: Jessica Deyo • Published Sept. 5, 2024 Apple’s most up-to-date fall showcase, typically a flashy...
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New brands jump at endorsement deals with influencers, celebrities: study
Celebrities and influencers proceed to draw latest endorsement deals as marketers look to such partnerships as...
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Virtual influencers gain traction
Though enterprise capitalists proceed to take a position in brands backed by human influencers, some brands...
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Sour Patch Kids translates corporate lingo as Gen Z enters the workforce
Sour Patch Kids, the sour-sweet candy marketed by Mondelez International, designed a translator that helps Gen...
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