Content Marketing
Are marketing teams losing time to platform workarounds?
A recent productivity research document from Adobe has claimed that US full-time staff estimate losing 91 business...
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Gap uses AI to modernise marketing across retail brands
Gap Inc. is expanding its use of AI, data, and automation across its marketing operations, covering...
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Yext opens platform access for AI marketing workflows
Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile...
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Warner Bros Discovery expands agentic AI use in ad buying
Warner Bros Discovery is adding more agentic AI features to its promoting technology stack as it...
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Increasing trust and sales with Insta
Instagram follower counts remain a consider how users judge accounts, particularly for brands, creators, and sellers...
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How to Develop a Strong Go-to-Market Strategy
Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it surely represents...
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AI referrals drive higher ecommerce traffic and conversions
US retailers are seeing stronger website performance from shoppers referred by large language models, in keeping...
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Hasbro launches Sixth Wall studio for AI character licensing
Hasbro is making a recent route for licensing its characters in AI media and interactive experiences,...
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AI shopping tools are widely used, but prompts remain a hurdle
Most web shoppers are already using AI while shopping, but many still struggle to get the...
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Sitecore deal targets brand visibility in AI search
Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how...
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