Content Marketing
How Reddit uses community conversations to improve ad targeting
Reddit is increasingly using the conversations going down across its communities as signals for ad targeting,...
Read more
The Hidden Infrastructure Behind Successful SEO Campaigns: Why Marketers Need Dedicated VPS
Search engine optimisation has gone way beyond just keywords and backlinks. Modern SEO strategies depend on...
Read more
DMWF Highlight: There’s finally a name for what’s hijacking your brand narrative
Marketers trust their metrics. Engagement, sentiment, share of voice – these numbers guide strategy, budget, and...
Read more
The Instagram Engagement Funnel: How Smart Brands Convert Post Interactions Into Paying Customers
Imagine this: someone double-taps your post, leaves a thoughtful comment, possibly even shares it to their...
Read more
Pattern adds ChatGPT Ads to its campaign management platform
Pattern has added promoting in ChatGPT to its campaign management platform, allowing brand partners to run...
Read more
Michaels says AI shopping assistant more than doubles conversions
Michaels said shoppers using its Ask Mike, an AI-powered shopping assistant, converted at more than double...
Read more
PropellerAds Upgrades NIKO AI Agent Into a Full Campaign Co-Pilot
The rebuilt agent lets advertisers run entire campaigns by chat, and early users are already seeing...
Read more
DMWF Highlight: Sick of seeing the same ad three times? Your budget is too.
You have watched the same ad play three times in a single break. Everyone has. Every...
Read more
ChatGPT ads test a new model for conversational advertising
OpenAI is expanding advertising across ChatGPT, but marketers using the platform say its campaign tools remain...
Read more
DMWF Highlight: Beyond the blast: Why conversational messaging deserves a bigger role in the marketing mix
Most marketing teams don't have a channel problem. They have an attention and motion problem. Paid...
Read more
Latest Articles
