B2B Marketing
How Kellanova’s clean room is improving targeting and lifting sales
Kellanova had an issue with Special K within the U.K. last 12 months. The vitamin- and...
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Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer...
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Adobe’s latest integration shows a path forward for cookieless campaigns
European ad tech company Utiq has integrated with Adobe’s Real-Time Customer Data Platform (CDP), per...
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Global ad spending expectations sink on trade war uncertainty: WARC
Global ad spending expectations for this 12 months and next have been slashed by $19.8 billion...
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IAB: AI adoption for campaigns lags amid data, transparency concerns
Only 30% of agencies, brands and publishers have fully integrated artificial intelligence (AI) across their media...
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Why 2025 will be the year for ‘fill-in-the-blank’ media networks
The following is a guest piece written by Chris Kelly, CEO at Upwave. Opinion’s are the...
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How Nature’s Sunshine cuts through ‘label candy’ in the supplement space
Nature's Sunshine was founded greater than 50 years ago and was a pioneer in the herbal...
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Publicis integrates Adobe’s generative AI to scale up personalized content
Publicis Groupe and Adobe today (March 18) expanded their global strategic partnership and can directly integrate...
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Publicis’ Coke media account win could be landing at just the right time
The Coca-Cola Company has moved its media and data business in North America from WPP to...
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Wonder bets on retail media with Tastemade acquisition
Wonder, which operates delivery-first restaurants and is parent to Blue Apron and Grubhub, has acquired content...
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