B2B Marketing

Unilever, in collaboration with Mindshare, is the first brand to test the integration of Disney's Audience...

Data clean rooms (DCRs) are a priority area for many marketers in 2023, but raise tough...

Horizon Sports & Entertainment (HS&E) has partnered with InsideOut Sports & Entertainment and Hard Rock to...

  Apple launched Apple Business Connect, a new feature that allows businesses to customize the way...

Lowe’s is in-housing operations and sales for its retail media network, effective Jan. 31, according to...

WPP has acquired digital transformation agency Fenom Digital, which will become a part of Wunderman Thompson’s...

Dunkin’ plans to name Leo Burnett its lead creative agency, clouding current partner Anomaly’s future with...

Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery, along with OpenAP and the Video Advertising Bureau...

Social media platform Pinterest announced a partnership with LiveRamp Data Hub in order to establish clean...

  Ad spend for the month of November reached $9.4 billion, making it the top-performing month...