Marketing
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer portfolio, according to a...
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Social Media
Sociable: xAI acquires X in deal that secures the app’s immediate future
“Sociable” is the latest commentary on essential social media developments and trends from industry expert Andrew Hutchinson of...
SEO
Best Free SERP Checker & Tracker Tools in 2025
If you would like to rank higher and get more organic traffic to your website, free SERP checker...
Entrepreneurship
Public Relations
Create Demand for Your Business With the Right PR Strategy
Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company's core values to boost...
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Latest Articles
Sociable: What consumers expect from brands on social in 2025
“Sociable” is the most recent commentary on vital social media developments and trends from industry expert Andrew Hutchinson of Social...
Read moreWendy’s nets nearly 52M impressions in single day with Snap ad product
In a campaign using Snap’s Sponsored Snaps ad product, Wendy’s recorded nearly 52 million impressions in a single day,...
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How Kellanova’s clean room is improving targeting and lifting sales
Kellanova had an issue with Special K within the U.K. last 12 months. The vitamin- and protein-rich cereal had seen...
Read moreSociable: Amazon makes last-minute bid for TikTok US
"Sociable" is the most recent commentary on vital social media developments and trends from industry expert Andrew Hutchinson of Social...
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Harry’s resets brand with push beyond product-focused marketing
Harry’s on Wednesday (April 2) released a brand new campaign, “Man, That Feels Good,” alongside a refreshed brand identity, per...
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Roblox scales rewarded video ad offering via Google partnership
Roblox has partnered with Google to scale its latest rewarded video ad format, in accordance with a press release. Brands and agencies...
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How B2B and B2C brands are winning hearts with memory-driven CX
What if the important thing to customer loyalty isn’t faster shipping or flashier ads but a cleverly timed stroll down...
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Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer portfolio, according to a...
Read more
Aquila shares progress report as it works to fix cross-media measurement
Aquila, established last yr by the Association of National Advertisers (ANA), offered its first major progress report during a session on...
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Adobe’s latest integration shows a path forward for cookieless campaigns
European ad tech company Utiq has integrated with Adobe’s Real-Time Customer Data Platform (CDP), per a press release. The...
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