Marketing
Why DSW teamed with Epsilon to bring footwear brands to retail media
Designer Shoe Warehouse (DSW) has partnered with Epsilon to launch a self-service retail media network for footwear and accessory brands,...
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Trending Stories
Social Media
Snap’s new app ad formats aim to lower CPAs, drive reach
Snap announced a collection of new products and optimizations for app advertisers called the App Power Pack,...
SEO
Effective Strategies for Building Quality Backlinks in Digital Marketing
Among all, backlinks are probably the most vital ingredients for any strong Web optimization strategy. They bring not...
Entrepreneurship
Public Relations
Create Demand for Your Business With the Right PR Strategy
Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company's core values to boost...
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Latest Articles
Case study: Cloud Campaign x Nella Digital – Marketing Tech News
Nella Digital Group, led by Katie Allen, is a marketing agency that focuses on serving small businesses, primarily within the...
Read moreMeta deepens AI focus for latest suite of brand advertiser solutions
Meta today (Sept. 11) announced a suite of product solutions for advertisers, including tools meant to assist brands more...
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Mary Kay combats brand myths with social media series targeting Gen Z
Mary Kay launched a social media series, titled “Miss Conceptions,” to deal with longstanding myths in regards to the cosmetics...
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The 4 Ps of marketing, reimagined for the AI era
Old-school marketers know the 4 Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted....
Read moreHow Häagen-Dazs evolved its Super Bowl campaign into a brand platform
Häagen-Dazs made its Super Bowl debut in February, enlisting the celebrities of the “Fast & Furious” franchise to decelerate and...
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Netflix ads come to Amazon DSP as streaming race evolves
Advertisers using Amazon’s demand-side platform (DSP) are about to get a brand new perk: The ability to programmatically buy premium...
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Why DSW teamed with Epsilon to bring footwear brands to retail media
Designer Shoe Warehouse (DSW) has partnered with Epsilon to launch a self-service retail media network for footwear and accessory brands,...
Read more
5 Most Affordable Email Verification Tools in 2025
Imagine launching what appears like the proper email campaign. A robust subject line, engaging copy, and a transparent call-to-action. Then...
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T-Mobile taps into NFL hype as top sponsor of George Kittle series
T-Mobile has signed as the presenting sponsor of “Kittle Things,” a brand new series from sports entertainment platform DAZN...
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Inside the Empower-Ocean merger that formed a $1.5B indie media agency
Empower Media and Ocean Media last week merged to create Empower Ocean Media Group, a move that puts $1.5 billion...
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