Marketing
What Makes Heinz Marketing Strategies & Campaigns So Effective?
Heinz is synonymous with ketchup in greater than 200 countries. The brand’s success is built on a long time of...
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Trending Stories
Social Media
Sociable: Meta’s reportedly expects to offer fully automated AI ads by 2026
“Sociable” is the newest commentary on vital social media developments and trends from industry expert Andrew Hutchinson of...
SEO
Effective Strategies for Building Quality Backlinks in Digital Marketing
Among all, backlinks are probably the most vital ingredients for any strong Web optimization strategy. They bring not...
Entrepreneurship
Public Relations
Create Demand for Your Business With the Right PR Strategy
Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company's core values to boost...
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Latest Articles
TikTok leans on AI, search in bid to advertisers at annual summit
TikTok unveiled a bunch of features designed to increase the app’s appeal to advertisers at its fifth annual TikTok...
Read moreMcDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
McDonald’s is hyping up the July 10 return of the fan-favorite Snack Wrap to menus with a multichannel campaign, per...
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Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments
Venmo, the digital payments platform owned by PayPal, launched a brand new campaign featuring “The White Lotus” stars Aimee...
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WPP Media launches AI-driven tool to push beyond ID-based targeting
WPP Media launched Open Intelligence June 3, claiming it's the industry’s first large marketing model (LMM) that leverages artificial intelligence...
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Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
Lego launched a campaign that breaks down gender stereotypes around who qualifies as a “builder,” with a concentrate on empowering...
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Report finds consumers want deals from AI, not simulated conversation
There is a growing disconnect between how brands use AI for customer experience and the way consumers want to experience...
Read moreHow Dove’s first creator-led campaign paves way forward for Unilever
Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to maneuver to a...
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What Makes Heinz Marketing Strategies & Campaigns So Effective?
Heinz is synonymous with ketchup in greater than 200 countries. The brand’s success is built on a long time of...
Read more
Sociable: Meta’s reportedly expects to offer fully automated AI ads by 2026
“Sociable” is the newest commentary on vital social media developments and trends from industry expert Andrew Hutchinson of Social Media...
Read more
Progressive comes to the rescue when Superman can’t in movie tie-up
Progressive is heading to the comic book world of Metropolis this summer through a tie-up with Warner Bros. and DC...
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