Marketing
Tesco partners with Adobe on AI marketing using Clubcard data
Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving...
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Social Media
How QSRs are building on value marketing with pop culture, nostalgia
Listen to the article 12 min This audio is auto-generated. Please tell us if you've gotten feedback. Fast...
SEO
SEO Freelancer vs In-House: Choosing for Long-Term ROI
Search engine optimization sounds easy when discussed casually. An internet site adds keywords, posts a number of articles,...
Entrepreneurship
Public Relations
Create Demand for Your Business With the Right PR Strategy
Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company's core values to boost...
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Latest Articles
Email ROI claims meet a more complicated reality
While there are problems of scope in measuring return on investment, measuring costs was cited by a surprising variety of...
Read moreChoosing an email marketing platform to consolidate tech stacks
Marketing teams face increasing pressure to deliver results while managing a growing variety of tools. Many organisations depend on disconnected...
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The world’s largest ad holding company just bet its AI future on one vendor
Agentic marketing is the brand new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and...
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Top seven AI note takers for client meetings
Client meetings sit on the centre of contemporary service businesses. Revenue is negotiated there. The scope is clarified there. Strategy...
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Tesco partners with Adobe on AI marketing using Clubcard data
Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving...
Read more
DMWF Highlight: The Full-Funnel Performance Marketing Strategy Every Brand Needs in 2026
In 2026, the chance between awareness and conversion is where marketing teams can unlock probably the most value from their...
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How law firms use AI-driven SEO to win more clients
Legal services is one of the competitive verticals in search – and the firms pulling ahead aren’t just spending more...
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How Malaysia Airlines is using AI to speed up campaign production
Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need...
Read moreGenerative Engine Optimization (GEO) Case Studies: Real Examples & Proven Strategies
Successful GEO campaign case studies actually tell a reasonably interesting story: One that explains why your traffic may be dropping...
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Campaign Trail: Bosch builds cute robots to push windshield wiper innovation
Listen to the article 4 min This audio is auto-generated. Please tell us if you've feedback. Campaign Trail is our...
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