Marketing
3 ways marketing automation drives cross-functional alignment | MarTech
Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work...
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Social Media
Inspiring Social Media Marketing Strategies for Hotels
In the hospitality industry, where experiences are crucial and first impressions are every little thing, social media marketing...
SEO
An Essential eCommerce SEO Checklist for 2023 to Get More Traffic
How do you realize whether it is time to update your eCommerce SEO checklist is due? Well, a...
Entrepreneurship
Public Relations
Create Demand for Your Business With the Right PR Strategy
Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company's core values to boost...
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Latest Articles
Diesel partners with DressX on collection for Meta Avatars
Digital fashion retailer DressX launched a collection with Diesel for Meta Avatars last week, in accordance with a press release...
Read moreBrand interactions evolve on social media: Here’s what the numbers say
Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb....
Read moreSociable: TikTok explores partnership with Google to drive search traffic
“Sociable” is the most recent commentary on necessary social media developments and trends from industry expert Andrew Hutchinson of Social...
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Amazon will bring ‘limited’ ads to Prime Video starting in early 2024
Amazon is bringing ads to TV shows and flicks on Prime Video, according to an organization blog post. The streaming service...
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Inspiring Social Media Marketing Strategies for Hotels
In the hospitality industry, where experiences are crucial and first impressions are every little thing, social media marketing is crucial...
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Bacardí mixes up scares in new Halloween campaign
Bacardí goes all out this Halloween with two new spots and the return of a fan-favorite glow-in-the-dark bottle, based on...
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Adidas puts fresh foot forward with global campaign honoring Trefoil icon
Adidas Originals rolled out a recent global brand platform, “We Gave the World an Original. You Gave Us a Thousand...
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State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite | MarTech
IHeartMedia will host “A Special Ed Sheeran Experience” in the web video game Fortnite, starting October 5. The multipronged virtual...
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Comscore, iSpot, VideoAmp picked for JIC’s next measurement move
The U.S. Joint Industry Committee (JIC) today (Sept. 20) announced that Comscore, iSpot and VideoAmp have been granted conditional certification...
Read moreGreen Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years
Green Giant is launching its first national ad campaign since 2016 with help from the viral Corn Kid, based on...
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