Marketing
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The critical holiday sales period is here, bringing to the highlight a variety of seasonal campaigns that brands have spent...
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Trending Stories
Social Media
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter
Pernod Ricard brands Absolut and Kahlúa this month collaborated with singer-songwriter Sabrina Carpenter on an espresso martini kit...
SEO
The Impact of Website Speed on SEO and User Experience
How vital is website speed in SEO? How does it affect the user experience? It matters loads. Website...
Entrepreneurship
Public Relations
Create Demand for Your Business With the Right PR Strategy
Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company's core values to boost...
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Latest Articles
Pizza Hut adds Deutsch, VML to agency roster
Pizza Hut has appointed Interpublic Group’s Deutsch and WPP’s VML to lead creative strategy and customer marketing, respectively, for the...
Read moreAs Influencer Marketing Matures, Brand Safety Concerns Are on the Rise
Influencer marketing is an enormous business – and it’s showing no signs of stopping. The market is estimated to grow...
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Choosing the Right Hosting for Your Digital Marketing Agency’s Tech Stack
Digital marketing firms striving to offer outstanding services depend upon selecting the correct hosting provider in the continuously evolving digital...
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How Much Do Agency Owners Make in 2024?
Agency founders and owners are sometimes the driving force behind their businesses. They shape company culture, ensure growth, and guide...
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Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
NBCUniversal (NBCU) and Walmart will introduce latest shoppable experiences and measurement capabilities around live sports on Thanksgiving night (Nov. 28),...
Read moreDick’s pits top athletes against each other in holiday decorating contest
Dick’s is expanding its holiday marketing efforts with a Texas-centric push featuring top athletes with close ties to the state, including...
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How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The critical holiday sales period is here, bringing to the highlight a variety of seasonal campaigns that brands have spent...
Read more
Super Bowl LIX: Tracking every ad
Eagerness abounds in relation to marketers’ intention to indicate up for Super Bowl LIX on Feb. 9, 2025. Fox in...
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Publicis Sapient teams with Google Cloud to boost AI marketing efforts
Publicis Sapient is expanding its partnership with Google Cloud, making a dedicated business unit to help clients plan, deploy and...
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How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
Connected TV (CTV) ad spend within the U.S. is anticipated to proceed growing over the following few years, topping $34...
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