AI-powered shopping platform, Minty, has launched the Minty Shopify app giving merchants enhanced ways to bridge the gap between browsing and buying. By connecting any Shopify store to Minty’s vast network of shoppers during their purchasing decisions, merchants can reach consumers on the checkout, activating cashback offers and helping reach AI-assisted and anonymous shoppers that traditional data tracking may miss.
Affectionately calling itself your “AI-powered shopping companion,” Minty is a cashback app, mechanically searching and applying coupon codes whilst customers earn rewards across greater than 30,000 online stores.
Using Minty’s Shopify app, merchants can access these recent features without the necessity for any developer setup or code. They simply pay when the tools deliver any results.
Shopify merchants can now drop into “shopping conversations” at the purpose of purchase, reasonably than through the discovery phase. Minty displays cashback offers when shoppers are close to purchasing a product, becoming the primary cashback platform to look across AI chats corresponding to ChatGPT, in addition to Chrome and Safari browsers, and mobile services. The goal is to encourage consumers who’re hesitant about completing their purchase with a cashback incentive.
The recent app integration also enables Minty merchants to seek out and connect with high-intent shoppers who visit and show interest on their site but don’t make a purchase order. Shopify data typically informs merchants about customers who’ve accomplished a purchase order, but doesn’t reveal much about those that browse and compare products, or leave before trying out.
Now, Minty can provide deeper insight into high-intent shoppers. This includes individuals who browse anonymously or use AI shopping tools, thus identifying potential buyers earlier to try to persuade them back with cashback offers.
Merchants given more control over customer re-engagement
The Shopify Minty app allows merchants to follow up with visitors once they’ve left their site. According to Baymard Institute research, 70% of online shopping carts are abandoned before checkout is accomplished. In the US, around $260 billion in recoverable revenue lies dormant in abandoned carts every year.
Minty now helps merchants re-connect with those “lost” shoppers via compliant SMS and email, in addition to gathering first-party customer contacts through one-click opt-in offers. Merchants have full ownership of their customer’s information reasonably than counting on data controlled by other platforms, corresponding to Google, using it for future marketing.
Rodney Mason, Chief Marketing Officer of Mint, commented “The traditional shopper journey goes away and merchants can now not wait for shoppers to come back to them. Shopping now happens across search, social, and AI conversations, and the moment a client decides to purchase can pass in seconds.”
“That’s the concept behind Proactive Commerce: as a substitute of just waiting for a selected behaviour to trigger an offer, Minty is embedded in the invention and decision process. For Shopify merchants, which means converting intent they’d otherwise never see, as a substitute of chasing it after the actual fact.”
With 77% of shoppers now using AI tools to research their purchases, the Minty Shopify app is ready to assist Shopify businesses get their products and offers on to those very consumers.
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