ariMarketing News
Saturday, April 1, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Rémy Martin blends generations, traditions in Lunar New Year campaign

January 19, 2023
in Entrepreneurship
107 3
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Luxury cognac brand Rémy Martin has gathered a group of cultural influencers to toast the Lunar New Year in a campaign that showcases their unique backgrounds and traditions, according to a press release.
  • “The Lunar New Year Family Spirit” effort features actor Lewis Tan, fashion influencer Jessica Wang, chef Brandon Jew, photographer Kevin Wong and entrepreneur Danielle Chang. Photographer Michelle Watt worked on the creative. 
  • As part of the effort, Rémy Martin will release a limited-edition bottle with a $209.99 price tag later this month and host a series of events in New York and San Francisco titled the “Lunar New Year Opulence Revealed Experience” that are intended to reflect the cognac’s flavor profile while celebrating Asian culture.

Rémy Martin’s “The Lunar New Year Family Spirit” campaign is full of symbolism and images important to Asian culture. For example, the number eight is featured heavily in both the virtual and in person activations, as it is a lucky number in many Asian cultures. The creative also showcases the different traditions of the influencers who are featured. 

The campaign sees Rémy Martin reaching out to Asian Americans at a time when cognac has been gaining favor with a wider group of consumers. Research also suggests Asians consumers are important drivers of growth in the luxury market and that Asian Americans are a quickly growing consumer market.

“Rémy Martin celebrates diverse cultures in which rich tradition, values, and voices can be expressed from one generation to the next, while encouraging each individual to express themselves in new ways,” said Tina Reejsinghani, vice president, Rémy Martin Americas in a press release.

In addition to the creative campaign, the brand is reaching out to this market with in-person tasting events that cost $88 to attend, with a portion of the sales of each going to charity. The $209.99 limited-edition bottle of XO will be released online and in stores while a kit featuring food coasters and a bottle of XO will be available on ReserveBar for $300.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Free eGuide: The Complete Guide to Marketing Automation in 2023

Next Post

Dunkin’ reportedly picks new creative agency, clouding future with Anomaly

Related Posts

American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok
Entrepreneurship

American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok

March 30, 2023
WPP expands influencer marketing buy-in with Goat acquisition
Entrepreneurship

WPP expands influencer marketing buy-in with Goat acquisition

March 27, 2023
Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline
Entrepreneurship

Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline

March 24, 2023
Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney
Entrepreneurship

Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

March 22, 2023
MLS strikes TikTok partnership as threat of US ban looms
Entrepreneurship

MLS strikes TikTok partnership as threat of US ban looms

March 20, 2023
Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push
Entrepreneurship

Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

March 17, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Constellation Brands teams with Tastemade for content studio

Constellation Brands teams with Tastemade for content studio

March 31, 2023
IKEA’s Digital Marketing Strategy: Top Things to Know About the Company’s Success

IKEA’s Digital Marketing Strategy: Top Things to Know About the Company’s Success

March 31, 2023
10 Sales Hacks You Should Know How to Market a Product Right

10 Sales Hacks You Should Know How to Market a Product Right

March 31, 2023
Tripadvisor pairs AR with street murals to promote San Diego

Tripadvisor pairs AR with street murals to promote San Diego

March 30, 2023
Kraft Heinz and Gatorade tap in-store video screens for March Madness | MarTech

Kraft Heinz and Gatorade tap in-store video screens for March Madness | MarTech

March 30, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.