ariMarketing News
Monday, July 14, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Toyota drives chatter for TikTok debut with creator-led dance challenge

September 8, 2022
in Entrepreneurship
108 2
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

  • Toyota ran the first vehicle giveaway from a major automotive brand on TikTok in the U.S. The strategy generated online attention ahead of the launch of the marketer’s official channel on the video-sharing app Friday (July 15), per details shared with Marketing Dive. 
  • The effort centered on a #CorollaCrossStep challenge where users could show off their dance moves to win a 2022 Toyota Corolla Cross. Aubrey Fisher, a creator who also stars in TV ads promoting the new vehicle, helped judge submissions and appears in the inaugural video for Toyota’s TikTok page alongside the first-place winner.  
  • The campaign, which inspired 1.4 million user-generated videos featuring the #CorollaCrossStep hashtag, is representative of how legacy automakers are shifting gears to digital and social media tactics to court the next generation of drivers.

Toyota drove hype and cultivated an audience for the debut of its TikTok page with the #CorollaCrossStep challenge, which is billed as the first giveaway of its kind on the ByteDance-owned app. The question now is if the brand can sustain that level of engagement on a platform that is increasingly advertiser-dense and prone to fast-moving trends. Agency partners Saatchi & Saatchi, Burrell Communications and Conill Advertising worked directly with TikTok and US Sweeps on the effort.

The automaker took a multiphased approach in the ramp-up to its official TikTok channel going live last week. Rewinding back to the start of the year, the brand introduced an integrated campaign to bring the Corolla Cross to market. “Find Your Groove” spots designed with Burrell Communications starred Fisher, a creator well-known for his dance videos and who commands an audience of over 2.1 million followers on TikTok. 

In March, Fisher worked with seven other creators to kickstart the #CorollaCrossStep challenge, which lasted 30 days and lead to 1.4 million videos created. Fisher then reviewed the leading submissions and helped pick three winners for the contest, appearing with the grand prize winner in a new TikTok video. 

Relying on an established name in Fisher likely granted Toyota a level of reach that would be hard to achieve organically. The effort generated 140 million impressions — 59% more than the company expected — and brought over 127,000 followers to the @toyota TikTok account, which has otherwise remained quiet since Friday. Along with sparking a large number of user-generated videos, the #CorollaCrossStep hashtag has seen over 8 billion real-time video views since March. 

Many marketers have turned to TikTok to appeal to its massive global audience. The app is a favorite among younger generations like Gen Z and Gen Alpha, topping digital video stalwarts like YouTube in terms of time spent.

“Brands like Toyota are looking to find platforms that enable relatability and drive connection, which is what ultimately re-engages newer audiences with heritage brands,” said Jodi Porter, director of the automotive and dining verticals at TikTok, in a statement. 

The broader marketing playbook for the Corolla Cross employs Toyota’s “Total Toyota,” or T2, approach targeting “transcultural mainstream audiences across America.” 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Need PR Wins? Think Into the Future First

Next Post

Why big agencies are investing in supply chain and inventory services

Related Posts

Sprite leans into Gen Z’s love for spicy flavors with global campaign
Entrepreneurship

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025
How State Farm is stepping up its gaming-focused reality series
Entrepreneurship

How State Farm is stepping up its gaming-focused reality series

July 9, 2025
7 successful marketing campaigns that met 2025’s chaos with determination
Entrepreneurship

7 successful marketing campaigns that met 2025’s chaos with determination

July 8, 2025
Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities
Entrepreneurship

Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities

July 7, 2025
Adidas unites superstars across music, sports, fashion in culture play
Entrepreneurship

Adidas unites superstars across music, sports, fashion in culture play

July 7, 2025
How Target is tackling back-to-school marketing with dual campaigns
Entrepreneurship

How Target is tackling back-to-school marketing with dual campaigns

June 30, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

July 14, 2025
KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

July 14, 2025
‘Superman’ takes over Roku with first-to-market search integrations

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

July 10, 2025
American Eagle drives in-store back-to-school shopping with Snap Map

American Eagle drives in-store back-to-school shopping with Snap Map

July 10, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.