ariMarketing News
Sunday, July 13, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Tumblr launches livestreaming to capture bigger share of creator market

December 31, 2022
in Entrepreneurship
108 2
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Tumblr has tapped a livestreaming solution from The Meet Group amid a new push into video, according to a news release. 
  • Powered by Livebox, Tumblr Live is already available to U.S. users, with plans for a global rollout. Livebox provides capabilities around video creation and monetization for brands and creators while reviewing content through a mix of artificial intelligence and human moderators.
  • A heavier video investment from the microblogging platform comes as it tries to capture a fresh crop of users and advertisers under new ownership and as rivals see audiences flee.  

Tumblr is making a bet on livestreaming with The Meet Group, entering a crowded field of social media competitors that includes Amazon’s Twitch — the category leader — Google’s YouTube and ByteDance’s TikTok. In terms of the types of livestreams the platform is excited about, video game sessions, book club discussions and Dungeons & Dragons games received callouts. 

The Meet Group is the video unit of ParshipMeet Group, which owns dating websites like eHarmony. Livebox, the solution Tumblr is leveraging to integrate livestreaming, was launched in 2019 under the former name of vPaaS and is today billed as one of ParshipMeet Group’s fastest-growing businesses. 

The idea behind the partnership is to not only let creators and brands quickly start live broadcasts, but also monetize their work. Livebox allows users to give virtual gifts through acts like “tipping,” a common tactic for helping livestreaming creators earn a living. Livebox is also promising moderation safeguards, as well as talent support to recruit and retain a stable base of creators.    

The news offers another sign that Tumblr wants to recapture a larger share of online engagement and become a bigger name in the advertising game, an area where it’s previously seen little success, as reported in The Wall Street Journal. However, the strategy arrives as Twitter, another microblogging service, sees brands jump ship due to issues with new owner Elon Musk and his volatile leadership style. 

Tumblr has had a bumpy history of its own, being bought by Yahoo for $1.1 billion in 2013, quickly written down and then eventually sold off to Verizon as part of the telecom’s takeover of the technology firm years later. The site was then acquired for a “nominal amount” — reportedly less than $3 million — by Automattic, which is best known for operating rival WordPress, in 2019. 

Tumblr in its heyday was a magnet for fan groups and enthusiasts who used the microblogging format to carp about their pop culture interests. But the focus on free-form discussion and content sharing often rubbed up against business goals. Under Verizon’s ownership, the platform banned pornography, resulting in a user exodus. 

Automattic could encounter similar troubles in the video arena, as user-generated livestreaming is notoriously difficult to moderate. Tumblr is introducing certain features to combat toxicity, such as the ability for creators to make their most trusted viewers “bouncers” who keep streams in check.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Top 10 Best Client Management Tools in 2023

Next Post

NBA Entertainment signs with Horizon’s new sports experience practice

Related Posts

Sprite leans into Gen Z’s love for spicy flavors with global campaign
Entrepreneurship

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025
How State Farm is stepping up its gaming-focused reality series
Entrepreneurship

How State Farm is stepping up its gaming-focused reality series

July 9, 2025
7 successful marketing campaigns that met 2025’s chaos with determination
Entrepreneurship

7 successful marketing campaigns that met 2025’s chaos with determination

July 8, 2025
Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities
Entrepreneurship

Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities

July 7, 2025
Adidas unites superstars across music, sports, fashion in culture play
Entrepreneurship

Adidas unites superstars across music, sports, fashion in culture play

July 7, 2025
How Target is tackling back-to-school marketing with dual campaigns
Entrepreneurship

How Target is tackling back-to-school marketing with dual campaigns

June 30, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

‘Superman’ takes over Roku with first-to-market search integrations

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

July 10, 2025
American Eagle drives in-store back-to-school shopping with Snap Map

American Eagle drives in-store back-to-school shopping with Snap Map

July 10, 2025
Brands’ retreat from Pride costs them credibility

Brands’ retreat from Pride costs them credibility

July 9, 2025
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

WPP’s outlook sinks as advertising faces worsening macro conditions

July 9, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.