ariMarketing News
Tuesday, July 15, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

Publicis Groupe’s data and tech bets pay off with strong growth

February 14, 2023
in B2B Marketing
106 4
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

Agency holding firm Publicis Groupe recorded 10% organic growth in 2022 and a strong end to the year, led by its data and technology capabilities, which now represent a third of overall revenues. Inflation hasn’t dragged on the company, which said it doesn’t have plans to cut back on hiring this year. 

Looking ahead, the holding company sees itself as well-positioned for further growth in areas like connected TV and retail media through its ability to offer data-driven personalization and media at scale, said Arthur Sadoun, chairman and CEO, during a conference call with analysts. For retail media, in particular, Publicis expects CPG companies to spend more in this channel than on linear TV by 2025 and reports that retail media platform CitrusAd, which it acquired in 2021, has since doubled in size. 

“[Retail media and connected TV are] two booming areas where our clients need data on one side to personalize and scale because they still need to reach a lot of people,” Sadoun said on the call. 

The growth stands in contrast to the major digital platforms like Facebook and Google, which are experiencing slowing growth. 

AI in the service of marketing

Sadoun also addressed the role of AI in marketing, which has seen renewed interest since the debut of ChatGPT. The exec said clients aren’t asking for the tool, in answer to a question. Where AI is currently of benefit to Publicis is by enabling it to optimize Epsilon’s transactional data in real-time so clients can understand their customers better, he added. 

“AI can be at the service of modern marketing, but AI can’t be modern marketing in itself,” Sadoun said. “It will make absolutely no sense. You still need the strategic and creative mind to make things happen.”

The company also outlined a number of significant acquisitions, including Bucharest-based software engineering company Tremand, e-commerce intelligence platform Profitero, digital product consultancy and technology focused on China and Asia Pacific Wiredcraft, and Dubai-based cloud solutions company Changi Consulting.

Sadoun said these moves positioned Publicis Groupe for the future and that he did not foresee any major additions in the future, in the call with analysts.

“Our transformation, all the efforts we have to make in terms of organization, in terms of investment, in terms of repositioning, in terms of changing the management is behind us,” Sadoun said.

Digital strength

For 2022, Publicis Groupe reported net revenue of $13.5 billion (12.6 billion euros), up nearly 20% from 2021. In Q4, net revenue increased 18% year-over-year while organic growth came in at 9.4%. 

Organic growth was up 10% in 2022, compared to 2021, led by digital-forward divisions Epsilon and Publicis Sapient, which were up 12% and 18.5%, respectively, for the year. The Groupe’s media and creative operations also demonstrated double-digit and mid-single-digit organic growth, respectively. 

Regionally, the company’s net revenue in North America was up 23.6% on a reported basis in 2022, thanks to a significant positive impact on the U.S. dollar to Euro exchange rate. On an organic basis, the region grew by 10%, led by strong organic growth for Epsilon and Publicis Sapient in the United States. Net revenue in Europe grew 13.6% and Asia Pacific’s net revenue grew 13.3%. Revenue in the Middle East and Africa region was up 18% and the Latin America region reported 19% revenue growth.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Klarna jumps back to Y2K with help from Paris Hilton

Next Post

Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

Related Posts

Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season
B2B Marketing

Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

July 14, 2025
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising
B2B Marketing

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

July 10, 2025
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans
B2B Marketing

WPP’s outlook sinks as advertising faces worsening macro conditions

July 9, 2025
How CMOs tackled challenges in H1 2025 — and what they must do next
B2B Marketing

How CMOs tackled challenges in H1 2025 — and what they must do next

July 8, 2025
How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian
B2B Marketing

How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

July 8, 2025
Will AI ‘completely rewire’ loyalty programs?
B2B Marketing

Will AI ‘completely rewire’ loyalty programs?

July 2, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Olipop’s new ads show how the brand is winning people back to soda

Olipop’s new ads show how the brand is winning people back to soda

July 15, 2025
Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

July 15, 2025
KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

July 14, 2025
‘Superman’ takes over Roku with first-to-market search integrations

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
Sprite leans into Gen Z’s love for spicy flavors with global campaign

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.