ariMarketing News
Tuesday, March 28, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語ru Русскийes Españolta தமிழ்th ไทยtr Türkçe
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Video Marketing

Amazon Prime embraces mustaches in global campaign with Olivia Wilde

March 14, 2023
in Video Marketing
109 2
A A
0
21
SHARES
692
VIEWS
Share on FacebookShare on Twitter

  • Amazon is highlighting its Prime membership perks with a recent global campaign and tagline, “It’s on Prime,” in accordance with details shared with Marketing Dive. Made with Wieden+Kennedy London, the trouble debuted through the Oscars with a spot directed by Olivia Wilde.
  • Titled “Tache,” the ad follows the journey of a young woman learning to embrace unwanted facial hair by utilizing Amazon Prime to seek out items, like clothing and music, that makes her feel empowered. Two forthcoming spots were directed by Michael Spiccia.
  • Additional activations span cinema, social media, digital and out-of-home channels, with the campaign launching first in the U.S. and Canada before rolling out to additional countries throughout 2023. The strategy sees Amazon leveraging emotional appeals to advertise the advantages of its core subscription service.

Amazon is again channeling emotion as a method to raise its Prime offerings, intertwining music, streaming, shopping and shipping perks in creative with a positive message. The approach recalls the corporate’s well-received 2023 Super Bowl ad, which depicted a busy family that relied on Amazon’s services to home a recent furry friend.

The hero spot of the most recent campaign, “Tache,” encompasses a distraught young woman looking for ways to remove unwanted facial hair before taking stock of her surroundings. As she looks around, she notices a tool streaming the Amazon original movie “Coming 2 America” — starring a mustachioed Eddie Murphy —  in addition to photos of the artist Frida Kahlo and a bobblehead of Queen singer Freddie Mercury. Seeing these facial hear-bearing icons, the character ultimately feels empowered to maintain her upper lip coverage. The confident lead eventually uses Amazon to order a jacket much like one worn by Mercury and is seen dancing to the tune of Queen’s “Cool Cat.”

Enlisting Olivia Wilde for “Tache” could help grow hype for the trouble. The tie-up rides on the heels of the movie “Don’t Worry Darling,” starring musician Harry Styles, which Wilde each acted in and directed. The spot, which appears to be seeking to break the stigma on women’s body hair, could appeal to audiences which might be prioritizing inclusiveness.

“We desired to encourage and remind the world that Prime caters to individuals, at any stage of life,” said Claudine Cheever, vp of global brand marketing at Amazon, in an announcement.

Forthcoming spots similarly emphasize the ways in which Amazon Prime can bring consumers closer to the things they care about. Creative for “It’s on Prime” will proceed to highlight inclusivity and entertainment, with advertisements that feature Lizzo in “Watch Out For The Big Grrrls” and actor John Krasinski in “Tom Clancy’s Jack Ryan.” Aside from the video components, Amazon will run ads in digital media that highlight Prime perks.

Amazon’s “It’s on Prime” comes during a transitional point for the business. The company in the fourth quarter reported 9% year-over-year revenue growth to $149.2 billion, per an earnings statement. Amazon kicked off 2023 on a low note, announcing that it would scale back its headcount by a further 18,000 employees following a previous round of layoffs.

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

How Silicon Valley Bank’s collapse could compound a marketing slowdown

Next Post

Momentive Global, SurveyMonkey acquired by Symphony Technology Group | MarTech

Related Posts

Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion
Video Marketing

Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

March 23, 2023
Video Marketing

Walmart ramps up CTV ambitions with Innovid

March 21, 2023
Netflix fortifies advertising guarantees with help from DoubleVerify, IAS
Video Marketing

Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

March 20, 2023
Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson
Video Marketing

Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

March 17, 2023
Northwestern Mutual, Pinterest team to give free financial advice to Gen Z
Video Marketing

Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

March 16, 2023
Roku, Best Buy promise greater CTV precision through retail media pact
Video Marketing

Roku, Best Buy promise greater CTV precision through retail media pact

March 10, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Fox’s Tubi boosts AVOD offering with planning, measurement deals

Fox’s Tubi boosts AVOD offering with planning, measurement deals

March 27, 2023
WPP expands influencer marketing buy-in with Goat acquisition

WPP expands influencer marketing buy-in with Goat acquisition

March 27, 2023
Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You

Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You

March 27, 2023
Digital Marketing For Fashion and Clothing Brands: How To Build A Profitable Business

Digital Marketing For Fashion and Clothing Brands: How To Build A Profitable Business

March 27, 2023
Website Designer and Web Developer – The Difference

Website Designer and Web Developer – The Difference

March 27, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.