B2B Marketing

GroupM launched the primary global post-cookie technology readiness program in partnership with Google Chrome, based on...

The following is a guest piece by Zerlina Jackson and Evan Finkelstein of New York Life....

Stagwell is upgrading its marketing cloud with generative artificial intelligence (AI) through a latest pact with...

The Trade Desk reported a 25% year-over-year revenue increase to $493 million in Q3, per an...

AI will grow to be permanently embedded across several areas of agency operations in 2024, in...

Google today (Nov. 7) is rolling out generative AI features in its Performance Max ad product...

  Stagwell has acquired creative marketing agency Movers+Shakers, in keeping with a press release. The deal,...

Walmart reunited solid members of “Mean Girls” for a Black Friday promoting push that recreates key scenes...

Omnicom has acquired Flywheel Digital, an e-commerce firm, from Ascential for $835 million, in line with...

The promoting world got here together last week in Midtown Manhattan for Advertising Week New York,...