B2B Marketing

A growing variety of brands are using AI to enhance customer experience with loyalty programs and...

  Cannes Lions has withdrawn the Creative Data Lions Grand Prix winner, “Efficient Way to Pay”...

  The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework...

Omnicom’s planned $13.5 billion acquisition of rival ad-holding group Interpublic Group cleared a key regulatory hurdle...

Disney Advertising and Amazon Ads today (June 17) integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon...

PepsiCo’s U.S. beverages division is deepening its ties to VaynerMedia in what's being billed as a...

Snowflake and Acxiom have announced plans to construct and deploy a marketing function powered by artificial...

Publicis Groupe unveiled a Center of Excellence (COE) in partnership with Nvidia that supports clients as they...

Accounting firm EY is bringing its suite of creative services, including design, sales, marketing and customer...

WPP CEO Mark Read will retire at the top of December after seven years at the...