B2B Marketing

Less than half (49%) of marketers’ video promoting budgets will probably be allocated during this 12...

  Audi of America announced a partnership with PHD Media and Kerv Interactive, a man-made intelligence...

GroupM Motion Entertainment launched a strategic partnership with Warner Bros. Discovery to support its parent company's...

In-housing has found itself back within the highlight within the early months of 2023. With influential...

National ad spending dropped 6% year-over-year in January, extending a monthslong decline, in line with a report...

Amazon is a dominant force amongst retail media networks, commanding 37% market share in an area...

OpenAP, on behalf of the U.S. Joint Industry Committee (JIC), announced the initial requirements for premium...

WPP reported revenues increased 12.7% for a total of $17.3 billion (14.4 billion British pounds) during...

Marketers are showing limited optimism about the year ahead, with three in 10 of those surveyed...

NEW YORK — For several years, NBCUniversal (NBCU) has embraced the role of pathfinder for media...