B2C Marketing

Icelandair had two problems. First, “After the pandemic, that they had to change numerous flight routes...

Marketers now have a blueprint to adopt recent AI technology due to Shawn Goodin, principal martech...

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership...

IHeartMedia will host “A Special Ed Sheeran Experience” in the web video game Fortnite, starting October...

Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place...

The IAB introduced new guidelines to enhance measurement across retail media networks (RMNs) this week. The...

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives...

With the holiday shopping season gaining steam, many economic indicators suggest marketers must be focusing on...

Discussions on persuasion in an email message normally begin and end with copywriting. But your email...

Antoine Grant has a lot of business expertise, but only recently became a business owner. Since...