ariMarketing News
Saturday, July 12, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

Meta, IRI team up to integrate in-store data with social ads

January 8, 2023
in Social Media
107 3
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Marketers using Meta’s Facebook and Instagram platforms will now have access to data on brand and product-level sales results from their shopper marketing campaigns through IRI’s Ansa Measurement Solution, according to a press release.
  • The software will provide hyper-local targeting recommendations and optimization based on campaign parameters. 
  • The move could help brand marketers drive results for their retailer-specific campaigns on social media, something that has been a challenge to date. The expansion comes as marketers race to figure out how to precisely target consumers as Google prepares to phase out third-party cookies as soon as 2024.

Connecting the dots between online ads and retail sales, both online and in-stores, has long been a marketing challenge, one that Meta is trying to address by integrating a tool from IRI, which is a significant repository of product-level sales data across retailers.

The news comes as retailers are themselves monetizing their sales data through media networks offering advertising options to CPG and other marketers, an area that is growing as first-party data becomes more important in advance of Google deprecating third-party cookies. With this partnership, Meta appears to be trying to shore up the advertising capabilities on its flagship products as its user growth stagnates and it fumbles its initial efforts in the metaverse space, which it has tagged as an important area of future growth. Instagram also recently shut down its live shopping feature in order to put more emphasis on its Reels feature, a TikTok look-alike.

Shopper marketing, which sees retailers and brand marketers cooperating on promotions to drive in-store sales, has embraced social media in recent years. Nearly two-thirds of CPG and retail shopper marketers utilize Facebook and Instagram to drive sales, according to data from a Meta-commissioned online survey cited in the release. This suggests the IRI tie-up could be embraced by CPG marketers.  

“Measuring the incremental omnichannel sales impact of retailer-specific social media investments has long been a challenge in the industry,” said Stephanie Pegler, e-commerce marketing director at PepsiCo in a press statement. “The measurement partnership between Meta and IRI enables PepsiCo to understand how its retailer-specific Meta campaigns drive omnichannel sales. This is critically important for informing how to most effectively plan and optimize Meta buys as part of our media mix.”

Social media advertising, on the whole, took a bit of beating last year but could be poised for a comeback in 2023 as marketers look to reign in budgets amid economic uncertainty while platforms put forth new offerings like Meta’s partnership with IRI. The data-focused tool will enable marketers to reach consumers in a way that is more cost-effective, flexible and scalable, a Meta executive stated in the release. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

Next Post

Final 2022 holiday numbers break ecommerce records | MarTech

Related Posts

American Eagle drives in-store back-to-school shopping with Snap Map
Social Media

American Eagle drives in-store back-to-school shopping with Snap Map

July 10, 2025
Unilever debuts AI-driven design unit to wean brands off TV-first model
Social Media

Unilever debuts AI-driven design unit to wean brands off TV-first model

July 7, 2025
Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies
Social Media

Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies

July 7, 2025
DoubleVerify, IAS develop attention measurement solutions for Snap
Social Media

DoubleVerify, IAS develop attention measurement solutions for Snap

July 2, 2025
JCPenney does wedding season on a budget amid turnaround
Social Media

JCPenney does wedding season on a budget amid turnaround

June 30, 2025
Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers
Social Media

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

June 27, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

‘Superman’ takes over Roku with first-to-market search integrations

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

July 10, 2025
Sprite leans into Gen Z’s love for spicy flavors with global campaign

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025
Brands’ retreat from Pride costs them credibility

Brands’ retreat from Pride costs them credibility

July 9, 2025
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

WPP’s outlook sinks as advertising faces worsening macro conditions

July 9, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.