- Patrón Tequila launched a man-made intelligence (AI) art generator that crafts personalized images of Patron Margaritas ahead of National Margarita Day on Feb. 22, based on a press release. The effort also contains a tie-up with music star Becky G.
- Using the AI tool, coined the Patrón Dream Margarita Generator, consumers can list their dream destination, favorite ingredient and garnish of selection to receive a custom margarita image. Those who share the creation on Twitter or Instagram Stories now through Feb. 24 can be entered to win two tickets to a Becky G concert in New York City.
- The effort follows other recent marketing plays by the spirit brand centered around emerging trends and arrives amid a resurgence of advertiser curiosity for AI following the rise of OpenAI’s ChatGPT.
It goes without saying that AI is having a moment. The technology has risen as one among promoting’s buzziest talking points, mostly recently credited to the rise of OpenAI’s ChatGPT, inspiring a slew of marketers to explore its potential. Ahead of Patrón, recent activations have come from brands like Snapple and Ryan Reynolds’ Mint Mobile, which used the tech to script one among its commercials.
Meant to construct hype for National Margarita Day, Patrón’s Dream Margarita Generator supposedly creates a picture of the right margarita for consumers who note their ideal cocktail preferences via the brand’s microsite. The site also requires users to list their name and email address, in a play for worthwhile first-party consumer data. Those who share their results on Twitter or Instagram Stories tagging the brand and the hashtags #PatronDreamMargarita and #PatronSweepstakes will later receive a direct message from Patrón with a link that may be used to finalize entry right into a sweepstakes for the prospect to win tickets to Becky G’s New York show. The prize also covers hotel and transportation expenses.
Patrón often focuses on emerging trends for its marketing efforts. For example, the brand last yr teamed up with BlockBar.com to release its first NFT, which may very well be purchased in exchange for ownership of a physical bottle of Chairman’s Reserve. As interest within the metaverse grew, it also launched its own pop-up Decentraland experience that featured cocktail-themed quests and explorable virtual venues.
Beyond brand activations, AI can be gaining traction within the agency space. For example, DDB developed The Uncreative Agency, an AI-powered tool that drafts creative proposals using a one-sentence temporary. Procter & Gamble brand chief Marc Pritchard also used his keynote on the Association of National Advertisers Media Conference last week to talk to the technology’s ability to enhance ad effectiveness.
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