ariMarketing News
Monday, July 14, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

Pinterest foresees lackluster ad growth amid economic uncertainties

September 8, 2022
in Social Media
109 2
A A
0
21
SHARES
691
VIEWS
Share on FacebookShare on Twitter

  • Pinterest this week reported its slowest revenue growth in two years as management of the social media company described the strengths and weaknesses of its advertising business. Its second-quarter revenue rose 9% from a year earlier to $666 million, though growth in the U.S. was slower with a 7% gain to $542 million, according to a regulatory filing.
  • Larger retail and consumer packaged goods (CPG) companies remained as some of Pinterest’s most significant advertisers in their strategies to be discovered by the company’s user base, CFO Todd Morgenfeld said in a conference call with analysts. More than 90% of searches on the platform don’t mention a specific brand, an indication that consumers want to see a selection of different products in search results.
  • Pinterest’s monthly active users (MAUs) slipped by 5% from the prior year to end the quarter at 433 million as fewer consumers visited its website. However, its app usage grew 8% worldwide, which is significant for a company that generates 80% of its revenue and impressions through mobile devices, Morgenfeld said.

Pinterest this week became the latest company to report lower growth or declines in revenue as economic uncertainties dampen demand for advertising. Meta Platforms, the owner of Facebook and Instagram, last week said revenue declined for the first time in its history, slumping 1% from the prior year to $28.8 billion in the second quarter. While Snap’s revenue climbed 13% to $1.11 billion for the comparable period, the result was less than what analysts had estimated for the owner of Snapchat. Twitter’s revenue slipped 1% to $1.18 billion with the company facing added uncertainties as billionaire Elon Musk halted his $44 billion takeover bid.

Pinterest said user growth was hampered after Google in November changed its search algorithm, making it more difficult for consumers to find content on Pinterest’s website. Pinterest also is among the social media companies to see growing competition from video apps such as TikTok.

The lackluster digital advertising market contrasts with the heady growth that social media companies experienced two years ago, when they provided a way for many consumers to stay in touch with the outside world amid pandemic fears. As people return to their pre-pandemic habits, in what Pinterest describes as the “pandemic unwind,” they’re now grappling with diminished spending power as the prices for goods including food and energy rise faster than incomes.

Those pressures have clouded the outlook for the second half of the year, which includes the key back-to-school and holiday shopping seasons. Pinterest estimated that its yearly growth rate during the current quarter will be in the mid-single digits.

“We’re growing slightly faster quarter to date, but many of our advertising partners, especially larger retailers, are experiencing supply chain issues, inflation and weakening consumer demand,” Morgenfeld said. “These conditions are weighing on advertisers’ ability to spend and our best signals of future performance suggests a slowdown from the growth rate we saw in July.”

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Apple promotes bigger iPhone screen to accommodate streaming, gaming

Next Post

Apple's Marketing Strategy (How To Become The Most Valuable Brand In The World)

Related Posts

American Eagle drives in-store back-to-school shopping with Snap Map
Social Media

American Eagle drives in-store back-to-school shopping with Snap Map

July 10, 2025
Unilever debuts AI-driven design unit to wean brands off TV-first model
Social Media

Unilever debuts AI-driven design unit to wean brands off TV-first model

July 7, 2025
Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies
Social Media

Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies

July 7, 2025
DoubleVerify, IAS develop attention measurement solutions for Snap
Social Media

DoubleVerify, IAS develop attention measurement solutions for Snap

July 2, 2025
JCPenney does wedding season on a budget amid turnaround
Social Media

JCPenney does wedding season on a budget amid turnaround

June 30, 2025
Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers
Social Media

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

June 27, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

July 14, 2025
KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

July 14, 2025
‘Superman’ takes over Roku with first-to-market search integrations

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

July 10, 2025
Sprite leans into Gen Z’s love for spicy flavors with global campaign

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.