Breaking through the noise in marketing isn’t any small feat. But Wise, an organization that makes a speciality of international money transfers, has cracked the code, as Wise’s marketing strategy truly connects with people.
How?
By zeroing in on what customers really need and delivering it in spades, but that’s not all.
Wise has also mastered the art of content creation. Their videos will not be just informative; they’re enjoyable to look at. Ever seen a finance video that makes you would like to hit the share button? That’s what Wise does.
And don’t even get us began on their social media game. They’re not only posting promotional content. They’re on the market, interacting with their customers, answering questions, and constructing a community. Also, Wise’s influencer partnerships are spot on. They’ve picked the right people to assist spread their message.
Let’s see what we will learn from their approach!
Understanding the Customer
Nobody likes being stung by high international money transfer fees, especially after they’re hidden in the exchange rate. This is where Wise shines.
Wise and its marketing strategy are all about transparency. They’ve crafted a pricing structure that’s clear and simple to understand. When you make a transfer, all the things is specified by front of you—what you’re paying and what your recipient will get.
You mainly say goodbye to hidden fees and unwanted surprises, and Wise markets this aspect often through various channels comparable to their blog, Instagram and TikTok accounts, YouTube channel, etc.
This transparency is a game-changer. It eliminates the usual stress tied to international money transfers and highlights Wise’s commitment to meeting the needs of its customers, offering a simple, reasonably priced solution for handling international transactions.
Creating Engaging Content
No matter how perfectly you design and develop a product, and regardless of how easily it solves problems, it won’t truly succeed unless you promote it in such a way that its advantages run through your target market’s veins.
Wise seems to know that well.
When we try their YouTube channel, a trove of informative content shows why it’s logical to decide on Wise for international transactions. And they do that in an attractive way.
For example, here’s tips on how to use Wise in a step-by-step video that only takes 5 minutes.
So, they crash a number of info in just a few minutes and make getting what you’re searching for even easier by adding time stamps.
Another engaging and informative content example by Wise is here: With a series of friendly and practical suggestions, they’ve got you covered.
These videos aren’t just there to showcase the perks of using Wise; they’re crafted to make sure you’ve gotten a great time while watching.
Wise’s keeping its current customers glad they usually’re also reaching out to potential recent ones as these videos seem shareable. They are short, to the point, and informative. After all, why wouldn’t the audience share them with their family and friends searching for money transaction options?
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Without social media, dreaming of reaching out to as many correct audiences as possible can be a lost cause. That’s why Wise’s significant presence on Instagram and TikTok seems sensible to us! As a firm that primarily targets freelancers, most of whom are from Generations Y and Z, the energy and time they supply for creating social media content makes perfect sense.
So, Wise’s social media is buzzing with activity. You can see that they promptly answer customer queries and share the latest news from Wise.
But where Wise really stands out is of their approach to social media campaigns. They’re not afraid to push the boundaries and get creative. Their social media posts are eye-catching, yes but that’s not all. These posts even have a pivotal role in constructing Wise as a well known and trustworthy brand, nudging customers to take motion.
Let’s see an example:
“Do you discover it hard to get monetary savings for giant or regular purchases?”
As a firm mostly targeting Generations Y and Z, they know that these generations particularly struggle with saving money. Voila, they hit the mark!
And speaking of generations, let’s take a look at one other successful example by Wise:
Here, the brand focuses on being relatable and makes its message clear: “Our brand understands you thoroughly.”
Although Wise’s most important give attention to social media is on younger generations recently accessing money, in addition they create content targeting older generations. Here’s an example explaining tips on how to transfer money with Wise quickly.
Results and Impact
Wise’s explosive growth, with their services now reaching over 10 million customers across greater than 180 countries, reflects a shift in the world of finance.
But it’s not nearly reaching the far corners of the globe. The scale of Wise’s growth can also be a testament to shaking up the established order, especially in international transactions with their full transparency policy.
And by emphasizing transparency and fairness of their marketing strategy, Wise has not only carved out a distinct segment in the market but additionally turn into a longtime brand as the preferred selection of thousands and thousands.
Wrapping Up
There you’ve gotten it!
Wise isn’t just making international money transfers a breeze; the brand is completely revolutionizing the game. Their spot-on social media campaigns, engaging content, and total transparency emphasized through their marketing strategy have made them the go-to selection for over 10 million customers worldwide.
In the world of FinTech promoting, they’re truly leading the pack and changing the way we take into consideration moving our money around the globe.
Why not take a page from Wise’s book and see how their approach can encourage your next marketing move?
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