Today, Meta introduced recent genAI-powered features allowing advertisers to automate the creation of text and pictures in ads on the corporate’s social platforms.
New tools and features shall be added incrementally, however the aim is to have them available globally by the tip of the yr.
The company also announced Meta Verified for Businesses, a multi-tiered subscription service for businesses to assist construct credibility with customers.
Why we care. New genAI tools abound within the marketer’s toolbox. They account for a big portion of recent solutions in the most recent Martech Landscape. But how is the technology getting used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and types in the approaching months.
GenAI images and text. All recent genAI tools shall be present in the Ads Manager suite through Advantage+ creative.
Image generation. Tools available now in Advantage+ creative generate variations on existing creative. Marketers may use tools to alter backgrounds around images, or stretch out the image to suit multiple parameters. For instance, image expansion is now available to suit images on Reels and Feed across each Instagram and Facebook.
Automatically making variations cuts down production time, allowing marketers to serve multiple versions of creative to specific audience segments. The advertiser may select different text overlays to go along with each version.
In the approaching months, users may also find a way to create images from text prompts, in accordance with Meta.
Text creation. The current text creation tool creates variations on ad headlines and body text. Meta can be testing the power to create text that matches specific brands’ voice and tone while suggesting key selling points to incorporate within the ad’s message, in accordance with the corporate.
Upcoming text features shall be built with Meta Llama 3, the most recent large language model (LLM) introduced last month.
No political ads. None of those genAI tools shall be made available to political campaigns, Meta stated.
Meta Verified for Businesses. The company also announced a four-tiered program for businesses that helps establish trust with customers. Meta Verified for Businesses is now available in New Zealand and Australia, and rolling out to other countries in the approaching months. Introductory one-year subscriptions are priced from $14.99 to $349.99, depending on the extent.
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