- Honda and dance platform Steezy launched a recent video series on May 29 that focuses on self-expression through dance and the dance competition community, in line with a press release.
- “Beat of the Street” videos include dance classes taught by choreographer Josh Price along with live performances. A live event in Los Angeles featured workshops and showcased Southern California automobile culture in addition to several Honda models.
- This is Honda’s first time reaching out on to the competitive dance community. The video series shall be available on Honda Creative Studio’s YouTube page and Steezy’s mobile app.
Honda is leaping into dance and the world of dance competitions through a recent partnership with Steezy, a mobile app specializing in virtual dance classes for all levels. The tie-up reflects how legacy marketers are in search of out collaborations with digital-forward brands to get in front of recent audiences. The effort is a continuation of Honda’s DreamLab platform targeting artists and creators. It can also be a chance for the automaker to indicate off three models: the all-electric Honda Prologue SUV, Civic Type R and the Honda S2000.
The video series shows several renowned choreographers performing in front of a live audience of dance teams, a format popularized by Steezy in its YouTube series “3 Choreographers, 1 Song (3C1S).” The choreographers are Melvin Timtim, Wren Crisologo and Julian DeGuzman. Well-known dance teams VMO, GRV and S-Rank are also showcased.
“At Steezy, our mission is to encourage the inner dancer in everyone,” said Connor Lim, co-founder of Steezy in a press release. “Our partnership with Honda enabled us to create unique, revolutionary experiences that uplift the community and speed up its growth.”
Honda’s DreamLab platform has often been leveraged by the brand to attach with different cultural touchstones. DreamLab was first unveiled in 2022 as a lifestyle-centric Twitch channel with a goal of reaching younger automobile buyers. The collaboration with Steezy shows how the corporate is working to succeed in many segments of popular culture, not only video games.
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