- Yelp has introduced a set of latest ad services designed to assist national and multi-location businesses generate and manage high-intent leads, in accordance with an organization announcement.
- Among the offerings is the expansion of its Request a Quote for Brands solution to multi-location businesses. Additional features, including the Yelp Guaranteed program and Verified License and Portfolio tools are also now available to national services businesses.
- The enhancements also include the expansion of Yelp’s Spotlight Ads video placements and Yelp Audiences solution, in addition to a latest cookieless measurement tool. Yelp’s move marks its latest try to shore up additional advertiser incentives.
Introduced in 2016, Yelp’s Request a Quote feature enables consumers to request quotes from local service providers, which, in turn, helps those businesses generate relevant leads more easily. In its first-quarter earnings announcement, Yelp noted that its Request a Quote projects increased 20% yr over yr, reflecting the corporate’s efforts to make use of paid search to its advantage. With such growth, it is smart that Yelp would need to expand these products to businesses with a national scope and multiple locations.
The enhanced Request a Quote feature features a latest Leads API that can help brands seamlessly manage leads across their locations, eliminating the necessity to manually manage leads from multiple Yelp pages. In addition, Yelp is extending its guaranteed customer satisfaction program, which offers as much as $2,500 back if something goes improper with a project, to national services businesses using Request a Quote. National services businesses will even be eligible to take part in a verified license program and Portfolio feature that help customers find businesses with trade licenses and peruse photo collections of accomplished projects.
“Request a Quote is one in all our hottest products for local services businesses, and we’re excited to expand this lead-generating product to national brands,” said Craig Saldanha, chief product officer at Yelp, in an announcement.
Other enhancements to Yelp’s promoting services include expanded video placements for its Spotlight Ads programs to enable video to seem in a business’s photo grid. The Yelp Audiences platform, which allows non-location based advertisers to succeed in Yelp’s audience after they are preparing to make a purchase order, has been expanded to audio and connected TV platforms.
Yelp also introduced a latest conversion API offering brands a more accurate strategy to measure the impact of Yelp Ads. The feature allows advertisers to investigate any conversion from result in transaction to measure accurately without counting on cookies.
These developments represent the most recent example of how Yelp is attempting to shore up additional advertiser incentive. The latest features come just months after Yelp introduced a series of updates and features in its spring product release. That release included a latest API that helps integrate Yelp’s content into third-party platforms and a man-made intelligence-powered conversational assistant, a move that sees Yelp join an extended list of those seeking to tap into the buzzy AI landscape.
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