AI-powered martech news and releases: August 15

Tech firms are spending a whole lot of money on ads about AI, despite tons of research showing consumers’ dislike for it.

As observed here last week, products mentioning AI are significantly less popular with consumers than the identical products after they don’t mention it. Now comes word people really don’t prefer it in customer support.

Seven out of each 10 consumers are frustrated with current virtual agents, in response to a study commissioned by AI voice solution Tenyx and conducted by Centiment. Also, 55% said coping with a chatbot would get them to stop doing business with an organization.

But, as anyone who watched the Olympics knows, ads boasting about AI are all over the place. Technology firms have spent about $196 million this 12 months through Aug. 8 on TV commercials about AI indirectly, in response to TV measurement firm iSpot. That’s nearly half of the businesses’ total spending on national TV commercials this 12 months, the corporate said.

What would AI say about this particular marketing strategy?

Anyway, listed below are this week’s AI-powered martech news and releases.

MetaRouter, a provider of server-side tag management and real-time event routing, is partnering with Magellan AI, an audio intelligence, analytics, and measurement company. They hope to reinforce the accuracy and breadth of ad performance data, helping marketers improve promoting strategies.
AnswerRocket, which provides gen AI-powered analytics, is partnering with Kantar, a marketing data and analytics company. They will let joint clients use genAI to cut back the time needed to know data, produce insights and distribute the data across the organization.
Shapiro+Raj, a worldwide insights company, launched its interactive AI personas platform. It finds patterns of behavior and uses contextual data from primary and secondary data to create AI avatars that may have open-ended conversations mimicking real consumer interactions.
HubSpot’s AI Search Grader is a free tool to assist brands understand their presence in large language models (LLM) and AI search. This tool simplifies assessing brand visibility in AI search by eliminating the necessity for specialised AI knowledge. It provides prompt engineering for marketers and contextualizes brand performance to streamline Language Model Optimization (LMO). The AI Search Grader provides an overall grade indicating brand performance across AI search engines like google, a brand sentiment rating, a share of voice rating comparing brand visibility with competitors, and a personalised evaluation highlighting strengths and weaknesses while suggesting improvements.
Conversica upgraded its Conversational AI platform. The recent release enhances conversation management with flexible AI-supported messaging options. These include Flexible AI Messaging Modes, allowing users to customize conversations beyond basic domain information for improved brand alignment, localization, and formatting. Additionally, the platform introduces ‘Rewrite with AI,’ which offers supervised generative AI support for crafting and editing conversations.
Five9 upgraded its Intelligent CX (*15*) with the Five9 Genius AI Suite. It lets businesses create AI-powered customer experience journeys, offering more contextual and personalized interactions that align with their business objectives. It also lets firms discover and implement high-value AI use cases to enhance ROI.