Google today introduced 4 updates to assist retailers ahead of the vacation shopping season.
Key updates:
- Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could aid you adjust your inventory and product descriptions based on what shoppers are trying to find or viral trends.
- AI-powered insights. Two recent generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries.
- Automated in-store availability. Google is streamlining the management of local inventory ads by mechanically syncing in-store availability from retailers’ web sites. This should make it easier for purchasers to seek out products nearby.
- New campaign goals. Google Ads now includes options for setting customer acquisition goals and optimizing campaigns with profit-focused metrics, helping advertisers prioritize profit and optimizations during peak shopping periods.
Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans
Why we care: There are fewer days between Thanksgiving and New Year’s to succeed in consumers. This means retailers will likely be under pressure to hit holiday sales goals. Google’s recent tools may help businesses stay agile and make smarter, data-driven decisions.
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