Shrinking budgets and a spotlight spans, tighter deadlines, and a growing list of deliverables mean business video creators are under more pressure than ever to provide attention-grabbing content. But these challenges also present opportunities to push creative boundaries, embrace latest resources, and deliver stories that stand out.
With that in mind, the team at Filmsupply – a footage licensing platform that helps fuel 15,000 business projects per yr – identified three standout approaches from The Commercial Filmmaking Trend Report | 2025 that video creators and marketers should incorporate into their work.
(*3*)New Points of View
Truly effective business filmmaking creates a visible language that feels personal and draws viewers into the narrative. As younger generations mature into consumers with economic power, brands are adopting latest techniques to strike emotional chords with their audiences. Creators are changing the way in which they frame content – figuratively and literally – to capture short attention spans and send viewers on a journey that ultimately leads to sales and feelings of loyalty.
Dynamic camera movements and framing are essential to draw the eye of audiences that quickly grow bored or distracted. Technological advancements like smaller cameras, FPV drones, probe lenses and robotic arms can capture points of view that content creators could only dream of utilizing a couple of years ago.
One of essentially the most effective techniques is to shift from a third-person, omniscient perspective to inform the story from the protagonist’s viewpoint. Such a shift gives the audience a rooting interest in how the content plays out. That perspective change may also help a brand competing in a crowded promoting space stand out. Starbucks took this system to a better level, effectively switching protagonists from a barista to a customer with the “It Starts With You” campaign. Similarly, marketers have also found success portraying their goods and services through the point of view of an inanimate object, which helps consumers see a story in a brand new way.
This ability to interrupt from traditional storytelling can pleasantly surprise audiences, creating emotional bonds in the method. The appreciation of the creativity resonates long after the video is viewed. When the patron is able to make a purchase order, they’ll remember the additional effort and potentially reward the brand with their business.
(*3*)Keeping It Real
Long ago, Apple famously used an imaginative “1984”-inspired Super Bowl spot directed by Ridley Scott to advertise its then-new line of computers. In 2025, brands are taking the alternative approach by mimicking documentary filmmaking.
Docu-style video projects inherently feel more real to audiences. And that’s a crucial selling point, as today’s audiences wish to consider that the brands they shop share the identical values. That process starts with constructing trust through visuals, as today’s audiences demand real, inclusive stories that reflect the world because it is and need to see characters they’ll discover with.
A newer Super Bowl spot highlights this dramatic shift. In 2023, The Farmer’s Dog stood out with its acclaimed commercial “Forever,” which showed why nothing matters more to dog owners than their years along with their furry best friend.
(*3*)Taking Your Best Shot
While quick-cutting video ads might be effective, brands also can find success with seemingly easy visuals. A single, deliberate shot combined with an enticing tagline provides the time and space for audiences to stop and think. In these rare moments, the visuals and messaging can sink in, creating an enduring impact.
IKEA’s award-winning campaign “Proudly Second Best” demonstrates the art of simplicity.
One-shot ads slow the pace, adding intrigue in order that viewers won’t look away.
The campaign has drawn high praise for its unconventional nature. Its theme positions parents of newborn children because the story’s heroes as a substitute of IKEA’s products. The video ads are immediately relatable to oldsters, creating the chance that the following time they shop for furniture or home goods, they’ll recall how IKEA uniquely understands their situations and potentially visit the brand’s brick-and-mortar stores or its website.
The brands that seek to make lasting emotional connections over the following yr through latest visual perspectives can be those that capture their audiences’ attention. Learn more in regards to the trends Filmsupply is seeing in the total report.
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