Hologram technology company ARHT is introducing a latest touchscreen model, ARHT CAPSULE, to reinforce in-store shopping experiences. The screens display life-sized presenters and products, either live or on a video loop.
The first CAPSULE screens can be rolling out this summer at high-end luxury stores and at several hundred locations of a big retail chain.
Why we care. Marketers are finding latest ways to make use of screens in-store to assist shoppers find what they need and alert them to discounts. They are also using hybrid events (a combination of in-store and virtual participation in a single event) to extend the wow factor for shoppers who decide to shop in-person as a substitute of online.
The latest CAPSULE technology is geared toward wider B2C adoption on this vein. Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases.
Shopping with holograms. Touchscreens in-store allow shoppers to pick out videos about specific products. The recorded demonstrations show a lifesize presenter with the product. Customers may use the touchscreen to zoom in on the featured products.
“CAPSULE is the most recent addition for the retail sector,” said Gorana Seeley, ARHT’s vice chairman, global retail. “Retailers have had a troublesome time bringing shoppers back into stores [after pandemic lockdowns].This technology bridges the online-offline gap for those customers. It gives them a reason to return back into stores. A hologram can’t be experienced on a phone or laptop.”
Connecting to digital experience. Marketers can connect the hologram in-store display to the client’s digital experience. For instance, they’ll display a QR code on CAPSULE that takes the patron to a promotion or an app.
“We can link to anything a customer would really like,” said Seeley. “A QR code could take the client to a coupon in the event that they purchase a product that day. If not in-store, they can purchase online.”
By connecting the in-store hologram experience to the digital experience, marketers can measure the ROI impact of the display.
The CAPSULE is available in one standard size. Marketers can fit the technology into their budgets by selecting either to buy or lease the units, and by what number of units they use.
Live demos. The CAPSULE also produces live holograms, identical to previous ARHT technology.
Dig deeper: How event marketers can use hologram technology for live and hybrid experiences
This signifies that stores can host celebrity appearances and other live demonstrations via hologram. The hologram is produced in a “capture” studio in a single location after which might be transmitted to multiple locations elsewhere.
This technology makes it possible for live product demonstrations for luxury products at the client’s request. A high-end retailer could have CAPSULE units in multiple locations, and host live product demonstrations which are captured from a single location.
The technology can be utilized by manufacturers to point out hologram product demonstrations to retail buyers.
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