ariMarketing News
Friday, May 30, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays

June 18, 2024
in Entrepreneurship
108 3
A A
0
21
SHARES
691
VIEWS
Share on FacebookShare on Twitter

  • Dunkin’ on Monday (June 17) launched a summer campaign that features actor Will Arnett and content creator Corporate Natalie because the leaders of a class of “Dunkin’Tern” creators, per details shared with Marketing Dive.
  • Content creators from the worlds of music, food, fashion, gaming and beyond will debut “projects” that promote the chain’s Iced Coffee, Dunkin’ Refreshers and Sparkd’ Energy products this summer. The rollout features a 30-second hero ad and 4 creator-specific 15-second spots.
  • The campaign is the most recent work stemming from Dunkin’s partnership with Ben Affleck and Matt Damon’s Artists Equity and demonstrates how the brand is constant to have interaction with consumers around pop culture following its popular “DunKings” Super Bowl spot.

Dunkin’ is giving the DunKings — a fictional pop group fronted by brand ambassador Ben Affleck that starred in its latest Super Bowl spot — a break for summer. The quick-service chain is pivoting to an episodic campaign around a gaggle of Dunkin’Terns led by Arnett and Corporate Natalie, a content creator and the self-described “CEO of Work-From-Home Jokes.”

A 30-second “Orientation” business introduces the team of interns, and while Affleck isn’t within the ad, it does feature a malfunctioning robot designed to resemble the actor-director. The spot also introduces the concept of “Big Dunkin’ Iced Energy,” a play on slang that continues to crop up in ad campaigns, because the brand looks to advertise its iced beverages this summer.

The campaign will proceed throughout the season because the intern team releases “summer projects” that promote various iced drinks. Boy band veterans Joey Fatone and A.J. McLean will create a song for Dunkin’s first EP; chef Nick DiGiovanni will craft an “Iced Coffee Mixology” menu; designer Yoon Ahn will drop a capsule collection; and Twitch streamer SypherPK will bring Sparkd’ Energy by Dunkin’ right into a gaming activation. Actress Maia Reficco, Miss Massachusetts USA 2024 winner Melissa Sapini, plant stylist Hilton Carter and others also feature in the hassle.

The creative was made in collaboration with Artists Equity, the production company Affleck founded alongside Matt Damon. Artists Equity has been behind several popular campaigns which have toyed with Affleck’s love for Dunkin’, including a Super Bowl spot this yr that featured Damon, Jennifer Lopez and Tom Brady and represented one of the massive game’s highlights.

Along with iced coffee, the campaign looks to spice up the brand’s Dunkin’ Refresher and Sparkd’ Energy products. Refreshers mix fruit flavors like mango pineapple and strawberry dragon fruit with green tea or lemonade, while Sparkd’ is an energy drink that accommodates vitamins, minerals and caffeine. The innovations could help Dunkin’ keep pace with competitors Starbucks and CosMc’s, McDonald’s latest beverage-focused concept.



Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Oscar Mayer hacks fake ads to show off its bacon-smoking process

Next Post

ANA bows new cross-media measurement unit, Aquila

Related Posts

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot
Entrepreneurship

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign
Entrepreneurship

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation
Entrepreneurship

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
E.l.f. sets sail with viral TikToker Oliver Widger
Entrepreneurship

E.l.f. sets sail with viral TikToker Oliver Widger

May 28, 2025
YouTube spotlights how brands can own cultural moments at ad showcase
Entrepreneurship

YouTube spotlights how brands can own cultural moments at ad showcase

May 15, 2025
Knorr dupes fast food favorites with Martha Stewart in social-first push
Entrepreneurship

Knorr dupes fast food favorites with Martha Stewart in social-first push

May 14, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025
Artificial Intelligence in Enterprise Service Management: What to Expect in 2025

Artificial Intelligence in Enterprise Service Management: What to Expect in 2025

May 27, 2025
In a world of tariffs and turmoil, marketing’s insight is a superpower

How tariffs are reshaping long-term strategies for brands and buyers

May 27, 2025
Coke pushes Gen Z to ditch digital noise and embrace summer fun

Coke pushes Gen Z to ditch digital noise and embrace summer fun

May 27, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.