ariMarketing News
Friday, May 30, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

Comscore makes progress toward alternative currencies

September 2, 2022
in B2B Marketing
104 6
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

  • Comscore reported Q2 2022 revenue of $91.4 million, up 4.3% year-over-year from $87.7 million, according to its latest earnings report, driven by its Cross Platform Solutions business, which grew 13.2% year-over-year to $39.8 million.
  • The growth is attributed to a rebound in its movies business and the growth of its TV measurement tools. Key partnerships are also at play, with Discovery, Warner Media, NBC Universal, Horizon Media and Publicis having agreed to try various tools, particularly those for local TV.
  • Comscore expects total 2022 revenue to rise between 5% and 7% higher than 2021 totals, per the report, as it continues to bolster its measurement tools and frame itself as a Nielsen alternative.

Marketers and media companies have been searching for multichannel, multi-platform measurement solutions for years, and the opportunity for others to break in grew when the Media Rating Council suspended Nielsen’s National TV ratings accreditation last year. As such, Comscore has stepped in to help fill that gap and its efforts, namely across its cross-platform and local media measurement tools, seem to be gaining traction.

The company reported that currency trials with Discovery, Warner Media and NBC Universal will continue and have so far gone well. Additionally, Horizon Media recently signed on to test Comscore’s local TV measurement tools in advance of its 2023 planning and buying, and Publicis is testing Comscore’s first generation Cross Platform Planning tool. Its partnership with Gray Media has also expanded, as its local market TV subscriptions will stretch into in 11 new local markets.

Overall Q2 revenue was up 4.3% from, with a net loss of just $5.1 million versus $18.5 million in Q2 2021. Credited in part to the success of its cross-platform efforts, the company predicted total revenue to increase between 5% and 7% over 2021.

“The quarter highlights the momentum in our business, particularly in Cross Platform Solutions, which includes our growing local and national television businesses,” said Comscore CEO Jon Carpenter, who assumed the top position in July, in a release. “While there is still work to be done, I am excited and energized about the opportunity ahead.”

Despite a sunnier outlook, Comcast’s Digital Ad Solutions Business reported a 1.7% revenue decline in Q2 to $51.6 million, which could be credited to the pullback in ad spending as many fear the possibility of a recession. Still, the company reported several new developments in its Digital Ad business, including SiriusXM’s AdWizz integrating the Comscore’s cookie-free Predictive Audiences tools across its podcasting ecosystem. Comcast also added CTV measurement to its Video Metrix Multi-Platform product, per the earnings report, which includes YouTube sharing measurements in India, Spain, the UK, Italy, France and Germany.

In addition, the company launched the first phase of its Total Digital user interface for its syndicated digital suite. The new platform integrates a portion of its digital suite and all of its social measurement solutions into a unified dashboard.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Hot Pockets leans into gaming community with creator contest

Next Post

Why Covid-19 has taught content marketers the importance of going back to basics – Marketing Tech News

Related Posts

Droga departs Accenture Song CEO post at fluid moment for creativity
B2B Marketing

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
B2B Marketing

Amazon bolsters ad business with InfoSum, Magnite partnerships

May 27, 2025
Publicis acquires Captiv8 as influencer marketing ambitions expand
B2B Marketing

Publicis acquires Captiv8 as influencer marketing ambitions expand

May 22, 2025
Roblox brings the mall to the metaverse, and vice versa
B2B Marketing

Roblox brings the mall to the metaverse, and vice versa

May 19, 2025
CMOs stretch static budgets further, with downsides for agencies: report
B2B Marketing

CMOs stretch static budgets further, with downsides for agencies: report

May 12, 2025
PubMatic brings generative AI to media buying platform
B2B Marketing

PubMatic brings generative AI to media buying platform

May 12, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
E.l.f. sets sail with viral TikToker Oliver Widger

E.l.f. sets sail with viral TikToker Oliver Widger

May 28, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.