ariMarketing News
Monday, June 9, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

Dentsu, VideoAmp guarantee audience across major publishers

October 12, 2023
in B2B Marketing
103 7
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Dentsu and VideoAmp today (Oct. 12) announced an activation that permits Dentsu’s U.S. media agencies to seamlessly guarantee audience buys across seven major media portfolios for a single advertiser, per details shared with Marketing Dive.
  • The partnership combines Dentsu’s Data Enabled Linear TV Activation (DELTA) platform and VideoAmp’s big dataset transacts and guarantees audiences across Paramount, Fox, Warner Bros. Discovery, A+E Networks, Hallmark Media and NBCU, amongst others.
  • The offering, which press materials consult with as an industry-first capability, provides advertisers a unified solution for planning and measurement and is a major step for VideoAmp because it continues to determine itself instead currency to legacy currencies like Nielsen.

Dentsu and VideoAmp, in a deepening of an existing partnership, show how agencies and ad tech corporations are working together to develop alternative currencies and deliver on the promise of advanced audiences and massive data at scale. Dentsu already has numerous clients testing the answer, but further details usually are not publicly available, per a Dentsu spokesperson.

The recent solution allows advertisers to guarantee a campaign across major publishers and long tail content providers similar to A+E and Hallmark. Previously, agencies have leveraged VideoAmp’s currency on a one-to-one basis, guaranteeing a campaign for a single publisher. The across-the-board approach should help advertisers drive higher outcomes and better return on ad spend.

“As we glance to the longer term of seamless video investment for our clients, this revolutionary partnership represents a positive shift within the marketplace, enabling advertisers to more effectively reach more helpful audiences in premium placements,” said Brad Stockton, senior vp of video innovation at Dentsu, in an announcement.

The offering uses Dentsu’s DELTA platform, allowing advertisers to tap into the agency’s Merkury ecosystem that they currently use to plan and optimize campaigns. The platform leverages VideoAmp to unite planning and measurement and supply currency-grade data and insights, optimizing media spend and helping advertisers more effectively reach goal audiences.

The race to determine a multicurrency marketplace has heated up as of late. VideoAmp last month joined Comscore and iSpot as currencies that received conditional certification by the U.S. Joint Industry Committee. ISpot, which recently received Media Rating Council accreditation for its ad catalog, this week joined VideoAmp and Comscore as alternative currency options utilized by Paramount Global.

Despite these gains by alternative currency providers, the measurement landscape remains to be volatile. While VideoAmp recently secured $150 million in Series G funding, the corporate also laid off about 10% of its workforce — a move echoing the share of layoffs that Nielsen undertook around the identical time. 

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Vendasta’s CEO Brendan King on The Way SMBs Buy Technology is Broken

Next Post

How Meta, TikTok ad-free tiers could impact advertiser budgets

Related Posts

WPP Media launches AI-driven tool to push beyond ID-based targeting
B2B Marketing

WPP Media launches AI-driven tool to push beyond ID-based targeting

June 5, 2025
GroupM becomes WPP Media as holding company prepares for future
B2B Marketing

GroupM becomes WPP Media as holding company prepares for future

June 2, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity
B2B Marketing

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
B2B Marketing

Amazon bolsters ad business with InfoSum, Magnite partnerships

May 27, 2025
Publicis acquires Captiv8 as influencer marketing ambitions expand
B2B Marketing

Publicis acquires Captiv8 as influencer marketing ambitions expand

May 22, 2025
Roblox brings the mall to the metaverse, and vice versa
B2B Marketing

Roblox brings the mall to the metaverse, and vice versa

May 19, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

TikTok leans on AI, search in bid to advertisers at annual summit

TikTok leans on AI, search in bid to advertisers at annual summit

June 5, 2025
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

June 5, 2025
Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

June 5, 2025
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

June 4, 2025
Report finds consumers want deals from AI, not simulated conversation

Report finds consumers want deals from AI, not simulated conversation

June 4, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.