Thousands of marketers and ad industry professionals helped Advertising Week New York have a good time its twentieth yr last week because the annual confab took over the Penn District in Midtown Manhattan. Returning to what was formerly the Manhattan Mall, AWNY offered attendees quite a few opportunities to study developments within the industry and network with peers.
Marketing Dive was on the bottom on the conference, moderating panels, covering key sessions and meeting with marketing leaders. Brands including Diageo and Moët Hennessy shared how they have been utilizing this yr’s shiniest object, artificial intelligence, while Home Depot and United Airlines dove deep into how they’ve stood up and bolstered media networks — an area that continues to attract advertiser attention and investment.
Executives from PepsiCo Foods, Duracell, Nespresso and more detailed how they’re approaching topics like an always-on content environment that features emerging platforms like Roblox and evolving legacy players like Disney. Below, find a group of our coverage and a few of the biggest takeaways from Advertising Week New York 2024.
Read the total article here
