The level of your AI adoption can have something to do along with your salary and role, and possibly the dimensions of your organization. Two recent studies point to gaps in AI adoption existing inside organizations, based on role and the dimensions of the organization.
Role gap. More marketing executives say they’re adopting AI tools than their entry-level colleagues.
Sixty-one percent of promoting executives said they’re using AI tools weekly of their work, while 42% of entry-level marketers say the identical, in line with a joint study by Lightricks and the American Marketing Association (AMA).
Also, 48% of executives rate AI as necessary to their role, while 34% of entry-level marketers agree with this rating.
At this early stage in AI adoption, the overwhelming majority of marketers in any respect levels are reluctant at hand the reins over to AI-powered processes. But inside this query, there’s also a gap by role. Twenty-four percent of marketers say they need AI “in the driving force’s seat,” while only 5% of entry-level marketers say this.
Furthermore, 55% percent of executives trust AI tools to boost creativity. Only 33% of entry-level marketers agree.
Company size. A modest though notable edge goes to large businesses adopting AI.
Seventy-five percent of marketers at large businesses reported receiving AI training, while 65% of marketers at medium-sized businesses said the identical, in line with a recent study by Adobe.
The best intentions. AI adoption rose from 73% in 2023 to 90% in 2024, in line with the AMA study.
Another recent study found 95% of marketers plan to extend AI deployment next yr.
Dig deeper: Marketers link AI to revenue growth and plan to extend 2025 investments
This study, by Invoca, showed an analogous divergence in line with company size. Sixty percent of marketers at big corporations said they were AI experts, in comparison with 40% at corporations with under 1,000 employees.
Why we care. It’s interesting to see AI adoption reinforce two presumptions about organizations. First, big corporations have more resources to experiment with technology and gain a competitive edge. The second is that leaders in a corporation lead. It might be very interesting to see if these gaps close in the approaching yr. As adoption becomes more entrenched — as marketers’ 2025 intentions suggest — they’re prone to.
More in regards to the Adobe study may be found here. And the Lightricks/AMA study is here.
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