Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last yr, based on a report from Advertiser Perceptions, a business intelligence provider.
(*5*)
Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement.
Surprisingly, the variety of marketers willing to make use of AI-generated content if brand suitability may very well be verified dropped from 66% to 50%. This could also be because 68% agreed that AI-generated content may pull in content from original publisher sources without proper clearances or permissions.
Also:
- 70% of those using image-based genAI for ad creative are uploading creative made outside their promoting platforms. This is very common amongst agencies; marketers are almost evenly split between using in-platform and outside tools.
- Advertisers are most definitely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement.
Here are the newest AI-powered martech news and releases:
- Shameless plug for this holiday-themed reason to play with AI that helps charity: The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor, a tool that wraps anything you possibly can consider in customized food and beverage wrapping paper. (At right, orange tabby wrapped in orange slice paper.) The Food Group is donating to World Central Kitchen’s US hurricane relief efforts for each gift wrapped.
- AKOOL and LiveX AI partner: AKOOL’s dynamic avatar technology is now paired with LiveX AI’s conversational AI agents to create more natural and helpful virtual assistants for customer support.
- AdCreative.ai launches video generation tool: This latest tool uses AI to investigate product photos and user prompts to create video content tailored for conversions. It considers brand guidelines and audience data for optimal impact.
- Kaltura unveils Work Genie: This AI-powered tool creates personalized learning experiences for workers, using video snippets, podcasts, and interactive content based on individual needs.
- WILBY.Ai introduces THINK1.Ai: This platform provides AI-powered translation and localization of video and audio content in over 160 languages, helping brands reach global audiences effectively.
- Simpli.fi proclaims AI for programmatic promoting: Two latest AI tools are coming in January 2025. Autopilot AI simplifies campaign creation for beginners, while the Media Planner helps experienced buyers optimize complex strategies.
- Hypelist unveils advanced personalization features: The app uses AI to recommend latest restaurants, books, or travel destinations based on a user’s past decisions and preferences.
- Verint launches CX/EX scoring bot: This real-time AI tool analyzes customer and agent interactions to offer insights into customer experience and worker satisfaction.
- MediaRadar introduces AI outreach author: This tool helps media sales and marketing teams personalize sales sequences and goal prospects with relevant promoting data.
- Pantheon launches content publisher for Google Docs: This add-on uses Google AI to supply content summaries, search engine marketing suggestions, and advanced search functionality inside Google Docs.
- Bridgeline Digital launches Smart Facets: This AI-powered tool robotically selects relevant options for users conducting natural language searches on web sites.
- DAS Technology introduces AI engage messaging solution: This solution combines automated responses with live moderators to enhance communication between automobile dealers and customers throughout the automobile buying journey.
- Phrase enhances translation platform: New AI features allow for higher content adaptation and customization, helping brands deliver culturally relevant and personalized experiences.
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