Google’s share of the worldwide search engine market fell below 90% for the first time since 2015, in accordance with Statcounter. Google’s global search market share was under 90% during each of the ultimate three months of 2024.
The data. Here’s a screenshot of the 2024 search market share, showing Google dipping below 90% – to 89.34% in October; 89.99% in November; and 89.73% in December:
And here’s the last three-month stretch where Google’s search market share was under 90%, in 2015: 89.62% in January; 89.47% in February; 89.52% in March:
Why we care. As the old saying goes, one’s a dot, two’s a line, and three’s a trend. Cleary, we’re seeing a trend with Google losing search market share.
Where’s the drop? Google’s search market share gave the impression to be fairly consistent in most regions except Asia, which appears to have been an enormous reason for Google’s overall drop.
U.S. drop? Google’s U.S. search market share peaked at 90.37% in November, but fell to 87.39% in December. In the opposite months of 2024, Google’s U.S. search market share was fairly consistent, various between 86-88%.
The big picture. Google has been under attack for nearly two years over the standard of its search results despite dominating due to its illegal monopoly status with a commanding and consistent 90%-92+% share for almost a decade.
- Are we now finally beginning to see the start people moving away to other search engines? This shall be an area of interest to look at in the approaching months.
Where did searchers go? Did they go to AI answer engines, like ChatGPT Search and Perplexity? Well, not the best way Statcounter measures things. Statcounter mainly tracks Microsoft Bing, Yandex, Yahoo and Baidu, but in addition has one other grouping called “other,” which incorporates the likes of DuckDuckGo and Ecosia.
Bing, Yandex, and Yahoo each gained a few of Google’s lost share. Second-place Microsoft Bing hovered at or slightly below 4% for the ultimate five months of 2024.
Dig deeper. Optimizing LLMs for B2B search engine optimisation: An overview
Bug or blip? You may recall much rejoicing in search marketing and search engine optimisation adjoining space when it appeared Google lost a major amount of search market share in April. However, Google’s huge search market share loss wasn’t real and Statcounter revised its data.
In this case, the drop seems believable because Google was consistently under 90% in October, November, and December.
The data. Statcounter’s Search Engine Market Share Worldwide.
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