ariMarketing News
Saturday, June 28, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2C Marketing

Holidays deliver on record-setting ecommerce expectations

January 7, 2025
in B2C Marketing
104 6
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

The 2024 holidays delivered on, and in reality surpassed, record-breaking projections for ecommerce. U.S. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% from 2023, in accordance with Adobe Analytics.

Ahead of the vacations, Adobe had projected $240.8 billion in ecommerce sales, up 8.4% year-over-year.

Dig deeper: 2024 holiday sales live as much as record-breaking projections

Inflation. The record-setting holidays were a results of strong consumer spending, not higher prices. Adobe’s Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% from the previous yr. Apparel was down nearly 8% YoY in November 2024, in accordance with the Index.

Mobile transactions. The 2024 holidays were probably the most mobile ever, in accordance with Adobe. Smartphones drove 54.5% of online purchases. 

Additionally, 79.1% of Buy Now, Pay Later (BNPL) orders were made on a smartphone.

AI agents. Traffic to retail sites driven by genAI-powered chatbots increased 1,300% YoY, in accordance with Adobe.

An Adobe survey of 5,000 consumers found seven in 10 respondents who used genAI-powered assistants found them helpful.

Dig deeper: Will AI agents conduct the martech orchestra in 2025?

Top categories. Three categories accounted for over half (54%) of all ecommerce:

  • Electronics: $55.3 billion, up 8.8% YoY.
  • Apparel: $45.6 billion, up 9.9% YoY.
  • Furniture/home goods: $29.2 billion, up 6.8% YoY.

The highest-growing category for ecommerce was grocery, up 12.9% YoY and accounting for $21.5 billion in sales. Second was cosmetics, up 12.2%, with $7.7 billion in sales.

Why we care. The sales data showed discounts contributed to strong holiday performance. For instance, the highest-selling category, electronics, benefited from the best peak discounts — 30.1% off the listed price.

The broader story beyond the vacations is how consumers are benefiting from discounts and mobile shopping experiences to buy product categories not related to gift-giving — groceries and furniture. Holiday shoppers aren’t just purchasing with the vacations in mind, so these trends apply year-round.

More Adobe Analytics data from the vacations might be found here.

The post Holidays deliver on record-setting ecommerce expectations appeared first on MarTech.

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

10 marketing predictions for 2025 as new era of productivity dawns

Next Post

Meta drops fact-checking for Facebook and Instagram

Related Posts

IAB expects digital advertising growth to slow considerably this year
B2C Marketing

New IAB Framework aims to bring clarity to gaming ads

June 26, 2025
FTC says Omnicom deal is OK, as long as there’s no brand safety involved
B2C Marketing

FTC says Omnicom deal is OK, as long as there’s no brand safety involved

June 25, 2025
Study shows AI agents struggle with CRM and confidentiality
B2C Marketing

Study shows AI agents struggle with CRM and confidentiality

June 17, 2025
TranUnion data shows importance of good targeting for ROAS
B2C Marketing

TranUnion data shows importance of good targeting for ROAS

June 12, 2025
Your ecommerce calendar just got a year-round makeover
B2C Marketing

Your ecommerce calendar just got a year-round makeover

June 11, 2025
Report finds consumers want deals from AI, not simulated conversation
B2C Marketing

Report finds consumers want deals from AI, not simulated conversation

June 4, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

DoorDash parodies horror classics in pitch to budget-crunched parents

DoorDash parodies horror classics in pitch to budget-crunched parents

June 27, 2025
Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

June 27, 2025
Sociable: Pinterest shares tips for aligning Pin listings with visual search

Sociable: Pinterest shares tips for aligning Pin listings with visual search

June 26, 2025
LG continues positivity push with AI-powered ‘Radio Optimism’

LG continues positivity push with AI-powered ‘Radio Optimism’

June 26, 2025
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

June 26, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.