By 2023, there might be almost 1,000,000 minutes of video-per-second crossing the web and 82% of all consumer web traffic might be video. Video marketing trends are so necessary for marketers to get attention online.
It’s no surprise that video’s popularity continues to grow because of mobile tech and apps advancing its delivery and consumption, together with giants like Facebook and Google actively pushing it.
Most importantly, the preference for video creation over other kinds of content continues to grow with consumers, making it vital to marketers and brands.
To help carry on top of this, let’s have a look at different trends in video marketing to expect through 2024.
Super Short Video Ads
Google originated this trend back in 2016 with the launch of YouTube’s 6-second “bumper” ads. This latest format wasn’t only for shortening attention spans generally, but specifically to suit the growing trend of mobile video and shorter videos being created.
It was also to the fact that the majority people would just watch the countdown on a protracted video ad until they might click the “skip” button. And since, mobile video and short-form videos have since turn into the norm.
Now is a content landscape of constant scrolling and swiping, capturing attention and becoming memorable must be inside seconds on any social network, especially on the exponentially growing and extremely competitive Instagram.
More Long-Form Video Content
Yes, this might sound prefer it’s going to contradict the trend above, but the excellence between video promoting and video content marketing makes a world of difference. An commercial is more designed to catch attention and delivery a fast message.
Content marketing looks to offer value to a audience, normally through being informative, entertaining or each, while (organically) tying into the brand’s message and product. This value is why people would want to look at a video that’s 3-5 minutes or much, for much longer (that could possibly be considered essentially a protracted business).
This can range from an organization’s internal team doing a product walk-through to the favored “unboxing” video trend with an influencer opening up a product for the primary time as a part of a review or demonstration.
It can take fans behind the scenes to learn more a couple of favourite brand or be a brief movie that’s made with entertaining or artistic motivations that creatively integrates a brand into the story.
MailChimp’s Wi-Finders is a set of 5-minute videos set in a unique international city. It connects with all types of entrepreneurs and distant employees, who do or can profit from MailChimp’s products. By keeping it concerning the human side of business and not explicitly selling their product is what makes the videos interesting. Mailchimp created it in 2019, many brands are following this trend and we consider in 2021 we are going to see more long form video content from popular brands.
Vertical Video
Love it or hate it, vertical video is here to remain. One giant flashing sign is the exponential growth of the “stories” concept. Almost all social media platforms are using it and some big web publications followed this trend. People watching videos on their mobile phones so most of them don’t want to vary the phone’s orientation.
Vertical video doesn’t change storytelling rules, it’s more about the way you present it to everyone. For impactful vertical videos, using an actual person is so necessary. You should consider it as a “portrait mode” of storytelling. Everywhere could be a stage with the vertical video, because an individual can replenish almost the whole canvas.
Increased Facebook and Instagram Video Ads
Over the last yr or so this trend could appear obvious to most marketers, brands, and consumers, which is why it’s necessary to hammer home in 2023.
Facebook has over 2.3 billion each day lively users, with Instagram hitting 1 billion each day users in mid-2018. Social Media Examiner took a survey of marketers and found the bulk plan to extend their Facebook and Instagram ads in comparison with other platforms. This means Facebook and Instagram have essentially the most potential, but in addition essentially the most competition.
Via Marketing Charts
Getting More Google and Search engine optimization Friendly
Last August Google added auto-playing video previews to their search results on Android devices. This signifies that when people search, relevant videos can appear at the highest of their search results, while playing a preview, making them extra eye-catching.
We can expect this to reach on iOS devices this yr, giving loads of incentive to make videos Search engine optimization-friendly and not forget YouTube.
Maximizing Video Value
With so many options of where, how, and when people view videos, brands and marketers can have to get essentially the most value from their production. For example shooting a long-form video that works in each horizontal and vertical format (or re-editing a horizontal video into vertical, if possible).
Then producing the video in order that it might be cut into bite-size clips for brief bumper ads and Instagram Stories, which may lead people to the complete video on YouTube or IGTV. You can get help from different video editing tools to maximise your video’s performance.
Quantity Over Quality
Yep, you read that in the fitting order. Social Media Examiner also found that marketers plan to ramp up the video production over all other kinds of content in 2020. What they didn’t ask if said video content can be good or not.
This means the most effective opportunity against a rush of everyone pushing video, is to speculate in quality. And by quality, I don’t necessarily mean production quality. A video doesn’t should be fancy, it relies on the audience and delivering the message properly.
An expensive video filmed on a set and actors might resonate with an audience lower than a less expensive video that’s more authentic. Such as having a internal team advocate or influencer simply share their experience or give instructions through their front-facing camera on their phone.
Via Marketing Charts
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